Starting a business with friends and family—what could go wrong? Well, as it turns out, there are a lot of lessons to learn along the way. In today’s episode, we’re diving into the unique challenges and rewards of building a business with those you’re closest to. Since 2019, we’ve been lucky enough to work alongside some of our best friends on ventures like starting our company, Her Best Life, and hosting our podcast (which has now surpassed 250 episodes and almost a million downloads—how crazy ...
Jan 20, 2025•37 min
Are you ready to turn your vision into action? Here's the deal: The second Friday in January is Quitter's Day—the day most people abandon their New Year's resolutions. Less than two weeks into the year, those big goals and optimistic plans often fall apart. Why does this happen? It's simple: people set the goal but skip the steps. Without executable strategies, even the best intentions fizzle out. In today's episode, we're diving deep into how to avoid the Quitter's Day trap. Whether it's your p...
Jan 13, 2025•31 min
We all have to exit our businesses at some point. It’s good to know what options you have early on so you can feel confident that all your hard work will pay off when the time comes. In today’s episode, we discuss the five ways you can exit your owner-operator business: sell (or gift), referral, affiliate, train your replacement, or partnership. If you’ve been feeling burned out, looking to retire, or just want a partner to help carry the load, this episode is for you. Resources: Learn more abou...
Jan 06, 2025•41 min
When you’re an Empire Builder, you tend to watch TV a little differently. In this episode, we discuss what leadership lessons we’ve noticed in the TV show “Ted Lasso.” We identify seven of them and break them down for you. From the “Believe” sign to “Be a goldfish,” join us on our deep dive into one of our favorite TV series. Resources: Learn more about Her Best Life Connect on Instagram: Seychelle Van Poole: @seychellevp Sarah Reynolds: @sarahreynoldsoji Wendy Papasan: @wendypapasan Kymber Love...
Dec 30, 2024•36 min
When Tiffany introduced herself on stage at the 2020 Mega Agent Camp, she described herself as “financially free.” That caught the attention of many folks, and rightfully so. What does it mean to be financially free? That’s what we get into in today’s episode. We discuss the difference between financial freedom and financial independence. We swap stories about how we were raised to understand money and how that has shifted over our lives. Most importantly, we have a conversation about how money ...
Dec 23, 2024•35 min
Almost every business faces the same challenge: How do you convert live leads into successful sales? In real estate, we call these kinds of leads "sign calls." They're when someone calls you out of the blue to ask you a question about something you're selling. If you're prepared for these conversations, they can be absolute gold. We break down everything you need to know into three key sections: mindset shift, conversation framework, and follow-up systems. Remember: The primary goal is not to an...
Dec 16, 2024•33 min
Feeling stuck about your gift-giving this year? In this episode, we give you specific gift ideas so you can sprint through that part of your to-do list without a sweat. Plus, we share tips on doubling up on marketing and gifts and on leveraging your credit card points. Big or small, affordable or pricier, for loved ones or colleagues, we’ve got you covered! Be sure to check the show notes for links to the products we mention. Resources: For Loved Ones: Earrings by Seychelle’s daughter, Quinn You...
Dec 09, 2024•26 min
Have you lost that spark of joy you used to have about your business? Have things started to feel heavy in a way they didn’t before? In this episode, we discuss our personal experience adjusting our business model to find joy again. At our recent flagship event, Brianna Wiest put it perfectly: “Growth can often mean letting go of the person or the business that has kept you safe in order to become the one who can set you free.” Listen in as we discuss how we facilitated deep discussion among our...
Dec 02, 2024•27 min
In today’s episode, we discuss the often overlooked step that goes after setting your goals and before acting on them: SWOT analysis. We dig into everything you need to know about the practice and walk you through how to do one. SWOT stands for strengths, weaknesses, opportunities, and threats. Completing a personal SWOT analysis helps you map out how to most efficiently reach your goals, including how to stay resilient when challenges arise. Put some time on your calendar to do a SWOT analysis....
Nov 25, 2024•33 min
Sometimes, life kicks you in the teeth. Your aging parent needs extra care. Your kids’ school closes. You get kicked out of your housing in Taiwan because a global pandemic started. Okay, Tiffany is probably the only one who went through the Taiwan thing, but you get the point. In today’s episode, we give you 10 practical tools to help you survive—and actually thrive—when your life gets chaotic. You will get through this. We promise. Resources: Read “ Grit: The Power of Passion and Perseverance ...
Nov 18, 2024•35 min
If you want to build a business empire, you must understand the needs of your people. Your job as a leader is to make sure your team has the resources and mindsets to perform at a high level. In today’s episode, we review the top five needs you should ensure are met for everyone at your company. You may have heard of Maslow’s hierarchy of needs before, but we explore this cornerstone of human psychology through the lens of business leadership. Using stories from our own lives, we explain how to ...
Nov 11, 2024•41 min
If you’re like us, you probably have a team meeting on your calendar in the next couple of weeks to set the business plan for the new year. In this episode, we share what you need to do to prepare for that meeting so you can be a decisive, visionary leader. We give you tactics for getting your mindset right, revisiting your goals, and recasting your vision. Many people know that business planning meetings are important, but few understand the steps that leaders need to take ahead of time to maxi...
Nov 04, 2024•26 min
Do you feel like you are hitting a wall with potential clients? In today’s episode, we talk about a tool you can use to get people to open up and deeply engage with you. Today, we teach you the secret magic of open-ended questions. Open-ended questions help you uncover the other person’s motivation, discover their priorities, and build rapport with them. When you pair open-ended questions with reflective listening and follow-up questions, you can learn their most powerful motivator—their “why.” ...
Oct 28, 2024•31 min
A lot of leaders are too afraid to talk about it. Still, the fact is, we all have thought about quitting at some point or another, especially with all the recent lawsuits, high interest rates, and skyrocketing inventory. Here at Empire Building, we’re not afraid to take on uncomfortable topics. Today’s episode is all about quitting. First, we look at why people quit: lack of progress, burnout, misalignment with goals, persistent obstacles, and lack of joy or fulfillment. Then, we talk about how ...
Oct 21, 2024•28 min
Success leaves clues. Failure leaves clues, too. In this episode, we discuss recent personal wins and losses and what we have learned from them. We analyze the departure of a recent hire and what clues that situation gives us about how to improve our leadership, hiring, and managing skills. We also talk about getting off track with personal health and how it can bring our attention back to what really matters. We also celebrate our wins. Seychelle was able to run her company remotely for the sum...
Oct 14, 2024•27 min
Amanda Han is on a mission to make taxes sexy… or at least somewhat understandable. Amanda Han is a CPA, real estate investor, author, and social media influencer. She joins us on the show today to share her empire-building journey and give us nuggets of wisdom about tax planning. As a child, Amanda Han ran around with her cousins, collecting rents on behalf of their non-English-speaking grandparents. After years of working for a big accounting firm, she decided to get back to her roots. Today, ...
Oct 07, 2024•42 min
Welcome back for Part Two of our episode on burnout! As a reminder, in Part One, we covered the five reasons you're burnt out: You don't know what matters most to you. If you do, you aren't prioritizing it. You think you can do it all, have it all, and know it all. You take no time for recovery after stress. You don't know your numbers, especially your finances. You don't get that it's not about winning; it's who you become on the way. In the last episode, we covered what to do about number 1 an...
Sep 30, 2024•23 min
Are you regularly physically and emotionally exhausted? Are you more cynical and detached than usual? Are you feeling like all your hard work isn't actually accomplishing anything? If you answered yes to those questions, you're probably experiencing burnout. In today's episode, we dive into the five reasons you're burnt out: You don't know what matters most to you. If you do, you aren't prioritizing it. You think you can do it all, have it all, and know it all. You take no time for recovery afte...
Sep 23, 2024•24 min
The most rewarding part of building a big business is that you get to bring other people on the journey with you. You need to make sure they’re the right people, though. In this episode, we go over how to attract the best talent for your team. We break it down into five steps: be a confident leader, define your value proposition, evaluate your culture, determine who you’re missing, and create a talent funnel. For each one, we give specific tactics. The people you work with are key to your succes...
Sep 16, 2024•35 min
Each one of us has made mistakes and learned lessons the hard way while building our big businesses. In this episode, we share those lessons with you, hoping to spare you some of the pain and heartache. We discuss everything from the importance of documenting all your processes as you start your business to learning how to let people go as they move on from your team. For each lesson learned, we give you examples from our own experiences. This episode is our gift to our listeners. You are not al...
Sep 09, 2024•34 min
As women, especially Empire Builders, we are at high risk of being overcommitted. It’s even considered normal for a lot of us, but we should expect better for our lives. Our lives should be filled with rest, family time, and enjoyment. In this episode, we cover how to step back from being overcommitted and how to avoid it moving forward. We talk about using a physical pen to paper and a color-coded highlighter scheduling system. We talk through how to back out, apologize, and ask for help. Most ...
Sep 02, 2024•22 min
Good leadership is hard but critical. The number one reason agents leave a brokerage is because they’re seeking better leadership. If you’ve hit a leadership wall, or if you haven’t even thought about leadership as an ongoing journey, this episode is for you. We share the tips and systems that have been the most helpful to us as we lead our empires. We break it all down as the four A’s of leadership: autonomy, authenticity, accountability, and appreciation. We cover self-investment, growth plans...
Aug 26, 2024•31 min
At the risk of sounding like Betty Crocker, we have some amazing homemaking tips for you today. We go through ways to make your cooking, finances, and overall home management more efficient. That way, you can cut down on your stress and increase quality time with your loved ones. We dive into juggling kids’ and spouses’ schedules, mandatory date nights, meal prep hacks, and dividing up house chores. We also share some apps and platforms that have been lifesavers for us. So no—we don’t cover how ...
Aug 19, 2024•26 min
If you’re like us, writing your bio is probably the last thing you want to do on your to-do list. You’d rather be out doing the work and pouring into others. We get it. But an excellent bio is important, so in this episode, we give you 10 tips to get it done and get it done well. Bios lay the groundwork for first impressions. Whether you’re applying to a new position or trying to get a new client, a strong bio makes all the difference. Plus, you owe it to yourself to not hide your accomplishment...
Aug 12, 2024•26 min
Welcome back for Part 2 of our health hacks conversation! Today, we cover mental health, exercise, stress management– and, of course, the overlap of all three. We share our favorite ways to move: Walking meetings, weightlifting, and Peloton. Remember, the best exercise is the one you actually do, so explore which kinds of exercise you enjoy the most– yes, pickleball counts. We also talk about finding moments to be present, seeking counterbalance, and trusting in yourself. Most importantly, we ta...
Aug 05, 2024•14 min
Just like finances, health is going to happen to you whether you focus on it or not. If you do not take time for your wellness, you will be forced to take time for your illness. That is why we are here to share our health hacks with you! First, we cover nutrition: How to make sure you drink plenty of water, protein-packed snack ideas, and more tips on how to fit healthy fuel into your busy life. See below for Tiffany’s Powerball recipe! Then we get into sleep: Making sure your bedroom is dark an...
Jul 29, 2024•20 min
A huge part of building big businesses and even bigger lives is determining the best balance between cash flow and equity for you and your family at a particular time. In today’s show, we dive into the details of each and how to calculate the right balance. Cash flow is all about the money you make regularly, while equity is your stake in an asset. There are risks and benefits to both. Cash flow pays the bills. Equity builds wealth. Cash flow can be affected by market changes and business hiccup...
Jul 22, 2024•27 min
Summertime is a wonderful season for books. Here at Empire Builders, we’re all readers, so we’re excited to spend this episode talking about our favorite books we’ve read over the past year. They’re books that have changed our businesses and lives… and don’t worry, we throw some novels in there too! They are: “10x Is Easier Than 2x” by Dan Sullivan “Leaders Who Last” by Dave Kraft “Exactly What to Say” by Phil Jones “Leading in Tough Times” by John Maxwell “The Mountain is You” by Brianna Wiest ...
Jul 15, 2024•25 min
We get to teach and consult with agents all over the country, so we have a pretty good picture of what folks are experiencing in their local markets. For some folks, the market is still really fast-moving, but for many folks, it has slowed down. However, we also have a great view of what works for agents regardless of what kind of market they are in, regardless of whether they are on the buyer or seller side. That’s what we’re here to share with you today. We give you five key fundamentals to wi...
Jul 08, 2024•22 min
Welcome back for the second half of our interview with Brianna Wiest where we learn more about this amazing woman who is going to be our keynote speaker at the Her Best Life Flagship Event in Miami in September! In this part of the conversation, we dig into her writing quirks (including dark rooms and parking lots!) and favorite books. Plus, we get into growing pains– how to bring on help, increase stability and confidence, and dream really, really big. Brianna is definitely part of our tribe. S...
Jul 04, 2024•25 min
