You will always experience periods of hardship in your business, that’s just reality. Not enough entrepreneurs are open about these struggles, but we all face them. When things are hard, your instinct may be to start completely over. I’ve certainly had those thoughts. But often, the answer lies in what you already have, not in jumping over to a shiny new thing. Tune in to today’s episode for a message that many entrepreneurs need to hear - that if you’re experiencing hard times in your business,...
May 25, 2021•16 min
In this episode, you’ll learn how a more engaged audience will result in more sales for your business. Many people make the mistake of focusing on themselves. Their webinars, sales calls, etc all focus on their own credentials and experience. On top of that, they also place a strong emphasis on all of the components and features, hoping that alone will be enough to entice their offers. That’s not how you get more sales. You get more sales by having an engaged audience. How do you do that? Tune i...
May 20, 2021•16 min
In this episode, I’m dissecting the long term impacts of the iOS 14 updates to the digital marketing world. What we’re seeing now is only the beginning, even Facebook themselves have said so. If you’re not prepared to step up, adapt, and pivot to meet the new demands of this new era of digital marketing, your business will fail. Tune in to learn more about what to expect from all these changes in the long term, and what it means for your business today.
May 18, 2021•22 min
In this episode, I’m sharing two ways you can instantly improve your webinar conversion. I truly believe that creating a converting webinar is an artform. It takes several iterations to get it right. I have often found that the biggest breakdown in a webinar funnel is actually the webinar itself! You’ll walk away from this episode with two clear actions you can take today to instantly improve your webinar conversions and make more sales.
May 13, 2021•17 min
In this episode, I’m sharing more about Facebook’s push to AI that has been happening for the last two years. Essentially, Facebook wants you to give them, their algorithms, and their machine learning more control over your ads through features like campaign budget optimization, automatic placement, dynamic creative, etc. This episode will show you how to align your strategy with Facebook’s goal for more control and leverage these features to improve your ad performance.
May 13, 2021•22 min
In this episode, I’m sharing why it is just as important to repel the wrong fit customers in your messaging as it is to attract the right fit. Oftentimes, entrepreneurs are too afraid to be specific enough in their copy so that they’re deterring customers who aren’t the right fit because they don’t want to lose out on those sales. The problem in staying too broad in your messaging is that it prevents you from standing out, so you don’t end up attracting anyone. Tune into this episode to uncover ...
May 06, 2021•17 min
In this episode, we’re chatting about rising Facebook costs and what this means for the future of marketing. While, yes, it’s more expensive to market on Facebook than it was a few years ago, it remains the cheapest and most effective way to advertise online. You can and WILL find success with your Facebook ads, but only if you’re able to adapt to the new era of digital marketing we’re facing. There are two key components of your marketing that you must nail down in order to do so. Tune in to le...
May 04, 2021•19 min
In today’s episode, I’m sharing the two components that will create ultimate success in your marketing if you commit to them. First, you must be intentional with your strategy and continuously test, refine, and repeat. Second, you must release your fear of failure and stop holding yourself back. A good friend of mine was able to do this, and a year after creating her new business, she was able to get her webinar funnel converting at 4%! Make no mistake, marketing always works, it’s just a matter...
Apr 29, 2021•18 min
In today’s episode, I’m going on a much needed rant. There’s this misconception that running a digital business is, and should be, easy and that if it’s not that way for you then you’re doing something wrong. NOT TRUE. Sure, you have the potential for more reach and impact with a digital business, but if you throw out the core foundational components of your business expecting things to be a piece of cake, you will never be successful. Nobody is talking about this, which is unfortunate as it’s a...
Apr 27, 2021•18 min
In today’s episode, I’m sharing everything you need to know about hitting your first crucial milestone in marketing: breaking even. Most people go into it with the expectation that they’ll be instantly profitable, when that is not the reality. Before you can become profitable, you first have to hit your break even point. How long should that take? What benchmarks do you have to set to get there? When do you know when it’s time to make pivots to achieve that? Tune in for all the answers!
Apr 22, 2021•14 min
Too often, people overcomplicate their marketing by adding in all these technical components, shiny objects, bells and whistles. Those things don’t equal a converting strategy or more sales. In some cases, it results in less because you’re making the journey too confusing for your leads. That’s not to say they’re bad strategies, but they aren’t what’s going to move the needle forward for your business. Rather than over complicating and overthinking your marketing, focus on improving the core, wh...
Apr 20, 2021•19 min
In this episode, I go on a bit of a rant. A lot of influencers out there promote this idea that you’re only one funnel away from success. That you just need to create this one webinar, one funnel, one campaign, or hit the magic formula and then you’ll take off and be successful without ever having to change a thing. That does not exist. If you think your company is going to reach a place where you don’t have to do any work with your marketing, I hate to shatter your fantasy, but it’s not true. T...
Apr 15, 2021•21 min
In this episode, I’m shedding light on the three main elements to testing your ads. Testing your ads can be extremely overwhelming, and many people think it requires a bunch of A/B testing for your buttons, small tweaks in your headline, different colors on your landing page, etc. All of those things are just bells and whistles that will overcomplicate things without actually improving your results. Your actual success with testing will come from three foundational elements. It’s not a matter of...
Apr 13, 2021•21 min
In this episode, I’m diving into my top strategic lead generation strategies that actually result in sales. Lead generation is absolutely critical, especially in these times where the online space is extremely volatile. That’s because you own your email list, so no matter what happens online, you’ll still have that list of people who will buy from you, IF you’re doing this right. A lot of people are either teaching or doing lead generation the WRONG way. They’re focusing on vanity metrics that w...
Apr 08, 2021•20 min
In today’s episode, I’m encouraging you to take the time to look at what’s really driving the needle forward the most in your marketing, what’s not and create a “stop doing” list. There’s so much noise out there that suggests we as marketers need to show up on every platform every day, that we should try this new strategy or software, etc., or else we’ll get left behind. If you continue to spread your time and resources across all of these projects that you can’t put 110% behind, you will kill y...
Apr 06, 2021•16 min
In this episode I’m diving into the do’s and don’ts of your ad creative. It is critical that you nail this because it is one of the most important components to the success of your ads. If your copy and creative don’t connect with your audience, stand out, and stop the scroll, your ad results will suffer horribly. Tune in to learn about Team Hirsh’s best practices for ad creative, including: using dynamic creative, how many copy and creative versions you need, how often you should refresh your c...
Apr 01, 2021•22 min
In this episode, I’m sharing all my best tips and strategies for scaling your business both horizontally and vertically. First, I’ll walk you through potential reasons you haven’t been able to successfully scale in the past, actions you can take today to grow and scale your business, the key differences between scaling vertically vs. horizontally and why you should always be doing a little of both. I guarantee that if you can master the art of scaling, your business WILL grow, and that growth wi...
Mar 30, 2021•23 min
In today’s episode, I’m walking you through a case study of how we were able to improve our ad results for a client’s webinar in just 30 days by following the process of testing, refining, and repeating. Specifically, we looked at optimizing the client’s messaging, targeting, and offer. These are the three most important components to improving your marketing results. I guarantee that if you commit to continually testing and refining these components, you will be wildly successful!
Mar 25, 2021•21 min
In this episode, I’m sharing a hard marketing truth: your audience doesn’t care about you. Too many marketers make the mistake of highlighting themselves in their messaging, their story, their expertise, their business, the impact their offers have made for them, etc. Speaking to all of those things is NOT what is going to get your audience to convert. Instead, you have to focus on your customer, their frustrations and desires, and the results your offer will get them. It’s easier said than done...
Mar 23, 2021•19 min
You’re in for a treat with this episode my friends, because I’m sharing strategies you can implement right away to instantly improve your ad targeting. One thing Team Hirsh is seeing right now is that there are a lot of audiences that are becoming increasingly oversaturated. So how do you still find success with those audiences? How do you find new audiences to test? How big should your audience size be? How long does it take to determine your targeting isn’t working? Tune in to uncover the answ...
Mar 18, 2021•18 min
In this episode, I’m diving into the difference between marketing a brand versus marketing a funnel. There’s a misconception in the digital marketing space that once you get one funnel “perfect” you’ll have a massively successful business and you’ll never need to do any more work. But that’s not true. The only way to create long term success is to market your brand/business as a whole and create multiple avenues and ways of consistently bringing in new leads and growing your business. Today, I’m...
Mar 16, 2021•18 min
In this episode, you’ll learn how to go several layers deeper in understanding and defining your ideal customer avatar than you ever have before. Most people think that they’ve already nailed this, when in reality, their understanding and definition is extremely surface level. Having a crystal clear understanding of your ICA will make everything in your marketing easier, and will result in much more powerful results. Tune in to find out what’s been missing in your ICA definition and the steps yo...
Mar 11, 2021•18 min
In this episode, I’m uncovering the truth about retargeting ads that nobody talks about. People in the industry who teach Facebook ads and marketing make retargeting ads sound so sexy and cool, that they’ll make you a ton of money. Retargeting ads do work, and can reach a very hot audience for a minimal amount of spend… but only if done right. Tune in to find out if you’re doing your retargeting ads all wrong and how to ensure you have a strong foundation that amplifies their effectiveness....
Mar 09, 2021•14 min
In this episode, I’m challenging you to focus on the experience you’re creating for your leads and customers and ensure that it is better than your competition. It's not about the product you create, your webinar, your video, your marketing strategy, the end product that you're giving. It's not about that. It's about the experience you're creating. Yes, people care about the problem your product or service solves for them. But the key to keep them coming back, to get them talking about your comp...
Mar 04, 2021•15 min
In today’s episode, I’m sharing the behind the scenes of my experience enduring the Texas winter storm. I was without power for over 50 hours in freezing temperatures with my husband and three kids, and we were very fortunate and blessed to have had a wood burning fireplace and a freezer full of food to eat during that time. I believe this experience happened for a reason, and it taught me many valuable lessons about leadership. Tune in to uncover those lessons I would not have learned otherwise...
Mar 02, 2021•28 min
In today’s episode I share why, in my opinion, focusing on one funnel or offer until you get it converting really well is more powerful than trying to create a value ladder in your business. In theory, the value ladder sounds like an ideal business model to adapt. In reality, it’s incredibly difficult to pull off successfully. Still, I see several influencers promoting the value ladder and how everyone should be using it in their business. Tune in to find out why I don’t think you should blindly...
Feb 25, 2021•21 min
In today’s episode, I’m uncovering the one asset that will guarantee the success of your business, even if social media marketing stops working tomorrow. Surprise! It’s your email list. If you are consistently growing your email list, nurturing those leads, and building up a relationship with them, you will always be able to sell your product or offer, no matter what’s going down online. However, you have to be strategic about it in order for your email leads to become an audience of true believ...
Feb 23, 2021•19 min
In this episode, I’m talking all about the bane of every marketer’s existence: tracking. While tracking may not be your favorite thing to do, it is absolutely necessary. I believe that numbers should drive our every action and decision, and if you’re not tracking your metrics, how can you make sound, logical decisions for your business? Tune in to find the clarity you need to accurately track your Facebook ad metrics as I dive into what to track, how you should tie your goals into your tracking,...
Feb 18, 2021•18 min
In this episode, I’m uncovering all of my best practices and strategies for visibility and brand awareness ads. Too often, people get overwhelmed with all the technical components and try to overcomplicate these by throwing in a bunch of call to actions and strategies. They forget the true goal of visibility and brand awareness ads, which is to build your warm audience. Tune in to find out why running visibility and brand awareness ads is much simpler than you might think and for all the best pr...
Feb 16, 2021•22 min
In today’s episode, I go on a bit of a rant about the culture of marketing overwhelm being promoted in the digital marketing space, #sorrynotsorry. There are so many influencers in our industry that say to be successful you should be doing everything from posting on Facebook, Instagram, YouTube, running Facebook ads, Google Ads, doing Dream 100 and PR outreach, writing a book, creating a webinar, etc. I disagree. It’s impossible for a single entrepreneur to do every single one of those things, i...
Feb 11, 2021•22 min
