283 - Facebook And It's Push To AI

In this episode, I’m sharing more about Facebook’s push to AI that has been happening for the last two years. Essentially, Facebook wants you to give them, their algorithms, and their machine learning more control over your ads through features like campaign budget optimization, automatic placement, dynamic creative, etc. This episode will show you how to align your strategy with Facebook’s goal for more control and leverage these features to improve your ad performance.