With the current direction we’re going with marketing, one thing is clear: connection with your audience is absolutely critical. To be successful in this new era, you have to increase your 1-1 conversations with your audience to build deeper connections that convert them into sales. Tune in to today’s episode where I’m sharing all the hot insights and strategies on increasing your 1-1 conversations with your audience, including how Team Hirsh is incorporating this into our own strategy!
Sep 07, 2021•18 min
Uh oh...ads are 47% more expensive than last year. Working ads that would last for months now only last 10 weeks. What happened? What can we do about it? In this episode, I go over these pressing issues and discuss the two ways you can combat them. Hint: The solution is not “I'm going to stop running Facebook ads.”
Sep 02, 2021•19 min
Sometimes life will throw you a gut-punch. That’s what it felt like when a VERY valuable team member of mine gave her notice to pursue a different career. I felt awful, but I took that blow and turned it into an opportunity for me and my business to step up and adapt. This is not just an episode about my company restructuring, this is an episode about leadership, adapting to the market, and taking hard situations and turning them into a positive one.
Aug 31, 2021•23 min
MASSIVE changes are coming to Facebook over the next five years in their attempt to combat the impacts they’ve felt from Apple’s recent iOS updates. Facebook ads as we know them are about to undergo a complete metamorphosis. Tune in to today’s episode where I dive into all of the coming changes Facebook has up their sleeve and how we as marketers must adapt to this new era.
Aug 26, 2021•16 min
The goldmine days of digital marketing are OVER. You have to step up, stand out more, and work harder than ever before to earn your customers. What do these shifts mean for the future of marketing, and what direction are we headed? There are now two core marketing pillars you MUST nail down to succeed in this new era of digital marketing. No exceptions. Tune in to today’s episode where I’m diving into these two components that are critical for the future of your marketing success!
Aug 24, 2021•22 min
Struggling with astronomical ad costs? Watching your engagement plummet? Failing to get your offer to convert? Anytime you hit these kinds of roadblocks in your marketing there is always ONE thing that you can come back to that will improve your marketing results ten fold. Tune in to this episode to find out what it is!
Aug 19, 2021•14 min
If I could give you one piece of advice to massively improve your results, it would be to focus on choosing what’s most important in your marketing. If it’s not moving the needle forward, it’s setting your business behind. Tune in to today’s episode where I’m sharing a powerful exercise that will help you find clarity on where your priorities should lie in your marketing so you can break free from the overwhelm of trying to do it all.
Aug 17, 2021•16 min
In today’s episode, I’m sharing three levers that you can pull anytime something isn’t converting to improve your marketing strategy and results. Whether it’s your webinar, your ads, your organic marketing, etc., you can always come back to this formula and I guarantee that you will be able to create the success you desire. Tune in so you can finally stop asking “what do I do when XYZ isn’t converting?” and have the confidence and clarity to get your marketing back on track!
Aug 12, 2021•18 min
Dying to know what’s working vs not working today in marketing? I’m spilling ALL the tea in today’s episode where I share an exclusive behind the scenes clip from our very first PDQ Monthly Marketing Round Up! Tune in for insider intel on what’s hot in digital marketing now that you CAN’T find anywhere else!
Aug 10, 2021•22 min
This episode is a call out for any entrepreneur still relying on marketing strategies that worked for them a year ago to boost this year’s profits. Spoiler alert - the digital marketing world moves at lightning speed, and if you aren’t continuously adapting your strategy to stay up to date with the latest trends, you WILL fall behind. Tune in to find out why putting the blame on your team isn’t the solution, when it might be time to revisit your offer, how to fill in the gaps in your foundation,...
Aug 05, 2021•18 min
I hate to break it to you, but people buy your WHY, not your what. Odds are there are countless other businesses out there doing the same thing that you are. What you do isn’t what stands out from your competition and entices people to buy from you, your unique WHY does. Tune in to this episode to learn why it is critical to revisit YOUR why and ensure it’s clearly communicated in everything that you do!
Aug 03, 2021•26 min
Instagram is evolving, and your marketing must too. If you’re not prepared to adapt to the platform's shift to prioritizing video content, one thing is certain: you WILL fall behind. In this episode, I’m diving into the future of Instagram and video and what it means for your business marketing strategy TODAY!
Jul 29, 2021•20 min
In this episode, I reflect on what advice I would give my past self on how to build a successful business. In the last year especially, my success has exploded in all fronts of my life, and I want to let my fellow CEOs and entrepreneurs, like you! Tune in to learn more about the 6 things that contributed the most to my success in the last year!
Jul 27, 2021•35 min
Rant time. There’s a certain BS mentality that is perpetuated in the digital marketing industry, and not enough business owners are calling it out. In this episode, I’m shedding light on the mentality that will slow you down, make you feel like you’re failing (when you’re NOT), and KILL your business and marketing. Tune in to find out what it is!
Jul 22, 2021•22 min
In today’s episode, I’m joined by my friend and incredible entrepreneur Jessica Stansberry. Jessica spills all the tea on how to crack the organic marketing code including how to master the Instagram algorithm monster, bossing up your SEO ranking, the biggest organic marketing mistakes to avoid, and more! Tune in to learn how to instantly improve your content marketing!
Jul 20, 2021•27 min
In this episode, I’m challenging you to run EVERYTHING you do in your business through the filter of “what am I the best in the world at?” If you can get ultra clear on this, I guarantee it will instantly improve your marketing, your messaging, the delivery of your product/service, and make your business stand out from the crowd. Tune in to learn how to find that clarity for your business!
Jul 15, 2021•16 min
Which is better, organic or paid marketing? While some marketers will have firm opinions one way or the other, I believe that they BOTH go hand in hand. The most successful marketing strategies I’ve seen are those that combine both efforts cohesively. Tune in to learn more about the keys to organic success, how to intentionally tie paid ads into your organic strategy, and the boundaries you need to set for yourself for how you choose to show up online!
Jul 13, 2021•23 min
In this episode, I’m reflecting on how far my business has come over the last six years, the mistakes I’ve made, the lessons I’ve learned, and how it brought my business to where it is today. There are five key business lessons that I guarantee will save you MILLIONS and result in tremendous growth for your business, your team, and yourself as a leader. Tune in to discover the keys to unlocking your seven-figure business status!
Jul 08, 2021•28 min
I’ve seen countless entrepreneurs struggle with their data and allowing it to drive their decisions. Yet, if they could get to that place, they would be much more profitable. In this episode, I’m providing all the clarity you need to relieve your data and metric overwhelm so that you finally understand what your next move is, where your attention should be being spent, and what is or isn’t working in your funnel.
Jul 06, 2021•22 min
I made the mistake of not taking my own advice this year. I’ve been working on way too many funnels rather than focusing all in on one until it was converting really well. It’s easy for us as entrepreneurs to fall into the trap of thinking more funnels equals more success, but that’s not true. Focus and simplicity equal results. Tune in to learn about the mistakes my team has made, the powerful shifts we’re making in Q3, and my challenge to you to re-evaluate your own business initiatives....
Jul 01, 2021•17 min
If you’re not incorporating powerful touchpoints with your brand throughout your marketing strategy, you’re losing out on tons of potential sales. Full stop. In this episode, I’m sharing how to create a holistic marketing strategy that incorporates strategic brand touchpoints, builds trust with your leads, and pushes them over the edge to become buyers.
Jun 29, 2021•15 min
Like so many other marketers, when iOS 14 first hit, several of our clients suddenly experienced a massive dip in results. However, unlike many other marketers, we were able to quickly shift and pivot our strategy to bring those results up almost instantly by following our SOS iOS response. Tune in to today’s episode where I’m sharing this process that allowed us to take our clients from suddenly generating NO sales up to a 3-4X return on ad spend!
Jun 24, 2021•16 min
In this episode, I’m sharing two strategies my team uses to bring our clients’ ad costs down whenever they spike that WORK. Every. Single. Time. Despite iOS 14, we've been able to cut costs down 3X less than they were after spiking just by following this process. So stop blaming iOS and start taking ACTION, starting with these two strategies!
Jun 22, 2021•15 min
In today’s episode, I’m joined by my good friend and fellow CEO, Caitlin Bacher. She helps online course creators generate consistent, scalable revenue without launching. Caitlin’s giving us an exclusive look into the five core pillars of her revolutionary Scale Method and how to leverage them to nail your evergreen course funnels. Tune in to join us as we discuss what every entrepreneur making $100K in revenue each month has in common and how to build a solid foundation for your business that c...
Jun 17, 2021•35 min
Your warm audience is one of your business’s most invaluable assets. If you are not continuously building your warm audience, engaging them, and re-targeting them you are leaving stacks upon stacks of cash on the table. My team recently ran a marketing campaign to promote the re-launch of my Ignite Academy program that resulted in a 40x return on ad spend by targeting ONLY warm traffic. Turn in to learn what strategies we used to achieve that ROAS and how to harness the power of YOUR warm audien...
Jun 15, 2021•19 min
In this episode, I’m sharing my best strategies for leveraging a podcast with paid ads. Meta right? I believe that podcasts are one of the best forms of content to build and nurture an audience, and if you’re already putting in the work to create that content you should be maximizing it to the fullest extent. Tune in to learn how to get the most value from your podcast by using paid ads!
Jun 10, 2021•20 min
In this episode, I’m speaking about the “knowledge gap” and why it is critical for marketers to understand their own. We often assume that when we speak about our area of expertise that other people already understand what we’re talking about, when that is not the case. This leads to huge disconnects between marketers and their audience. Tune in to better understand where your knowledge gaps are and identify opportunities you could improve this in your messaging.
Jun 08, 2021•15 min
In this episode, I’m giving my honest answer to the question, “is using paid ads cheating your business growth?” In short, the answer is absolutely NOT. Paid ads amplify your current success and accelerate your growth much faster than organic methods alone will. You don’t have to achieve X, Y, or Z things organically before you can start using paid ads either. Tune in to today’s episode to learn more about why using paid ads isn’t “cheating” and what you’ll need to weigh before you decide to sta...
Jun 03, 2021•19 min
In this episode, I’m sharing Team Hirsh’s current ad hacks for success in this new era of digital marketing. The iOS 14 updates have created massive changes in the backend of Facebook Ads Manager, and our iOS task force is constantly researching, creating solutions, and implementing new strategies to stay on top of everything. Everything we think we know changes by the day, and if you aren’t up to speed you will lose money, without a doubt. Tune in to uncover 3 ad hacks you can implement to ensu...
Jun 01, 2021•16 min
In this episode, I’ll show you how to define your business’s “one thing”. As entrepreneurs and visionaries, we’re often overwhelmed with an abundance of initiatives, projects, funnels, and offers with THINK we should be doing, when they don’t actually move the needle forward in our business. Instead, if you can get ultra-clear on the one thing your business does better than anyone else and clearly communicate that in your messaging, EVERYTHING in your business will improve. Tune in to learn how ...
May 27, 2021•15 min
