Matt Lady and Yuxin Zhu (Co-founder of Replo) discuss landing pages, website design and optimizing for sales on Shopify. Yuxin shares why he started Replo, how he grew Replo 100% organically with word of mouth traffic and how customer feedback added thousands to his revenue. They dive into if brands should use landing pages or not, the next move for Replo, code vs no code, what’s WRONG with eCommerce these days and the exact problem a landing page SOLVES. CONNECT WITH YUXIN ZHU 🌐 Website: https...
Feb 09, 2023•39 min•Ep. 51
Matt Lady and Sophia Babb (Founder of In Good Light Digital Marketing) dive into retention marketing and why she only works with purpose driven brands. She covers how to hire, the right signs to know when to hire, budget, and expectations. She explains the best retention strategies for both email and sms automations plus why you SHOULDN’T listen to Klaviyo. Lastly they go over the best practices for email marketing campaigns and how sending more emails makes MORE money. CONNECT WITH SOPHIA BABB ...
Feb 02, 2023•48 min•Ep. 50
Matt Lady and Joe Spisak (CEO of Fulfill.com) go into fulfillment, operations, warehousing & shipping ecom products. Joe shares the right time to go from packing orders yourself to working with a fulfillment center, how to find one and the signs of a GOOD one. He explains pricing, space, location, quality and support. He also shares what he learned from going through 3 shipping companies, red flags to avoid and how a truck accident almost caused him to go COMPLETELY BROKE. CONNECT WITH JOE S...
Jan 26, 2023•47 min•Ep. 49
Matt Lady and Noah Tucker (Founder & CEO of Social Snowball) go into affiliate, referral and influencer marketing and how they can add $250,000 or more to your brand. Noah shares crazy products that had successful referral programs, why they did, and how yours can too as well as what he would do if he was starting over from scratch. He shares his biggest surprises running a SaaS, how he went through 20 developers, why his pricing is so HIGH and all the CRAZY NEW features to look forward to f...
Jan 20, 2023•44 min•Ep. 48
In today’s episode of eCommerce Uncovered, Matt Lady and Ari Murray (VP of Growth at Sharma Brands) discuss how to launch a product, either your first or your next, when, where and why. They go over how to improve upon your competitors' products, when to increase ad spend, her product or brand launch checklist and the analytics to look out for to have a successful launch. They dive into ways to get data/customer feedback, how to push different products or new winning products and things she hate...
Jan 13, 2023•41 min•Ep. 47
In this episode of Ecommerce Uncovered, Matt Lady and Rhian Beutler (Co- founder at Venntov | Founder & CEO of Govalo: Gift Cards for Shopify) talk about how she got into e-commerce from working at Michael Kors and Wells Fargo. They go into how, why & when she got the idea to create a gift card Shopify app and EXACTLY how big the market is. Rhian explains how smaller brands can use gift cards in their marketing to make THOUSANDS and why it’s not too late to start. Lastly they talk about ...
Jan 05, 2023•46 min•Ep. 46
In this episode of Ecommerce Uncovered, Matt Lady and Oren Charnoff (Co-founder & CEO @ Fondue) discuss ways to double customer loyalty beyond just sending coupon codes, the history of coupon codes and why they are DESTROYING your brand. They talk about why discounts work but why coupon codes don’t, why you shouldn’t tarnish your margins, why you should be focusing on building a relationship with your customer instead of just handing out discount codes and how businesses are losing out on TH...
Dec 22, 2022•38 min•Ep. 45
In today’s episode, Matt Lady and Juliana Casale (Head of Brand & Community at Wonderment and DTC Newsletter Contributor), discuss GOOD customer experience and everything that is involved in the process. They go over what good customer experience looks like, the difference between customer experience and customer support, how sending gifts to your customers can increase repeat customers and how she stays calm dealing with the stress that comes with providing quality service. They also dive i...
Dec 15, 2022•42 min•Ep. 44
In today’s episode, Matt Lady and Dan Gray, (General Manager at Kotn and mentor at GrowthMentors) discuss channel expansion and transitioning brands from DTC to B2B/retail or wholesale. He goes into the exact process he uses to start doing so, which to do, and the specific metrics you need to know when you’re ready for wholesale or retail. He shares who you should reach out to for help getting wholesale partners, when is the best time for channel expansion, what Kotn did for Black Friday and wha...
Dec 08, 2022•46 min•Ep. 43
In this episode of Ecommerce Uncovered, Matt Lady and Lianna Patch, Founder of Punchline Copy and copywriting expert, discuss how she uses her comedy and writing skills to increase monthly revenue for e-commerce brands. She dives into how to do copywriting for your own brand using humor and why larger brands are scared to do so. Lainna explains the importance of copy, brand personality, types of humor and the ones to use for your brand. All that plus how to keep your copywriting process going af...
Dec 01, 2022•41 min•Ep. 42
In this episode of Ecommerce Uncovered, Ezra Firestone (CEO/Co-founder of Boom, Smart Marketer, and Zipify Pages), dives into his decade long history in E-commerce, from his days selling gift baskets on the Yahoo store in 2005 to the multi-million dollar earner we know today. He talks about playing poker for a living with gangsters, selling Elvis wigs, growing up in a hippie commune, and how he traded poker lessons for SEO, webinar and landing page knowledge. Ezra explains his Love Demo Love pro...
Nov 29, 2022•56 min•Ep. 41
In this episode, Matt Lady and Sarah Levinger dive into IOS 14.5 and its effects, why she said media buying is DEAD, the creative state of Facebook and how she integrated her psychology knowledge into paid acquisition. Sarah explains the importance of creative design, language & copywriting, her process writing copy plus her final steps before you get the new creative. She gives her experience doing UGC ads, working with UGC creators and the differences between marketing to Gen Z vs Boomers....
Nov 24, 2022•52 min•Ep. 40
In this episode, with Black Friday just DAYS away and the end of the year around the corner, Matt Lady and Jason Wagg discuss the end of year wrap up, what went wrong, what went right and what can be improved. They recap 2022 to look into 2023, the importance of planning in advance, the power of the basics, how to deal with crisis, loss revenue, missed opportunities and successes. Jason talks about how to be a good Founder/CEO, the importance of your core message, how to delegate, why you should...
Nov 22, 2022•54 min•Ep. 39
In this episode, Matt Lady and Kat Garcia (Founder of Email Science), discuss retention strategies using email marketing, how they’ve changed in the last 5 years, the importance of having a community and her thoughts on Black Friday & Cyber Monday. Kat dives into how she’s helping her clients get ready for both, if you should do it at all and how it affects revenue for Q3, Q4 and even Q1. They also discuss bundles, bogos, free gifts, buy one get one free, what to do during the sales period o...
Nov 17, 2022•51 min•Ep. 38
In this episode, Matt Lady and Menachem Ani discuss his background running Google ads for 19 years, common misconceptions about Google ads and how to use it to grow a brand. They dive into the importance of KPIs, best practices for your site & Google feed columns plus Menachem’s process when doing an audit for a brand. Matt also asks the biggest overlooked mistakes everyone is making as well as all the pros and cons for Performance Max VS Smart Shopping Google Ads. They finish by getting int...
Nov 15, 2022•49 min•Ep. 37
In this episode of Ecommerce Uncovered, Matt Lady and Zoe Kahn dive into the biggest misconceptions about customer service and customer experience, how to improve each by listening to pain points like return process & brand voice and how to handle returns in general. They also touch on the importance of automation & organization including the most overlooked things to automate, analytics to pay attention to plus how to use them to improve. At the end, Zoe talks about changes in the custo...
Nov 10, 2022•1 hr 4 min•Ep. 36
In this episode of Ecommerce Uncovered, Matt Lady and Matthew Gattozzi talk about why your ads SHOULD be UGLY and how that increases conversions. They dive into why your TikTok ads should be different from your Facebook ads, why following others isn’t always the best method for growth, how the algorithm works and how to communicate to your customers on different platforms. They also discuss the power of being a smaller brand, misconceptions on TikTok organic, how he audits brands before he works...
Nov 08, 2022•47 min•Ep. 35
In this episode of Ecommerce Uncovered, Matt Lady and Tim Aton discuss Tim's DTC journey from working with multiple clients to working in-house at Range Leather, how he increases revenue, handles shipping, engages with customers & ideas to be more interactive with your own customers. He also jumps into goal setting, how inventory works at a leather brand, their repeat customer rate, his decision making process and his outsourcing process. 👑 Huge thanks to our sponsor SheerID. Go to www.shee...
Nov 03, 2022•55 min•Ep. 34
In this episode of Ecommerce Uncovered, Matt Lady and Dennis Hegstad goes into Dennis's history on how he first started off just selling gaming servers & T-shirts, how he ran ads for FashionNova, how he built Vigilance.io and his advice to new bootstrap founder. Dennis also jumps into how to quickly launch a brand, recapturing customers, his delegation practices, his experience having LiveRecover getting acquired, and how he's stopping large company hackers from stealing your Shopify store d...
Nov 01, 2022•48 min•Ep. 33
In this episode of Ecommerce Uncovered, Matt Lady and Rishi Rawat go through the psychology behind your Shopify store website when it comes to getting your customer to buy. They also touch why the product page matters, why having customers rush to add to cart isn't the blessing you think it is and why your description and sales copy is much more important than you think. They also dive into the psychology in conversation and how to use it to sell more to your customers, retain your current ones ...
Oct 27, 2022•49 min•Ep. 32
In this episode of Ecommerce Uncovered, Matt Lady and Alex Greifeld discuss her long history in fashion ecommerce and how much everything has changed compared to back when she just started. They also discuss TikTok as a new advertising channel, pricing your products based on your audience, your customers' psychology when it comes to buying, knowing your audience and how to scale via product expansion or variation. They also take a dive into what good marketing looks like, merchandising and event...
Oct 25, 2022•40 min•Ep. 31
In this episode of Ecommerce Uncovered, Matt Lady sits down and has a chat with Isaac Medeiros about how he founded his brand 8 Figure brand Mini.Katana. They discuss where he got the idea from, how he built the brand from scratch along with the ups and downs of the daily processes of running the brand. He also dives into his MASSIVE success with TikTok, Youtube Shorts & Instagram Reels, as well as his in-depth strategy that he's used to grow them all! 👑 Huge thanks to our sponsor SheerID. ...
Oct 20, 2022•47 min•Ep. 30
In this episode of Ecommerce Uncovered, host Matt Lady speaks to Founder & CEO of Morphology Consulting, Katharine Mckee, about her intensive and exciting 15 years in digital marketing. She goes into how she started off, her ups and downs, what got her to start a consulting business, tips & strategies she uses to be profitable and how times have changed compared to when she just started. All that and more in today's episode! 👑 Huge thanks to our sponsor SheerID. Go to www.sheerid.com/sh...
Oct 18, 2022•54 min•Ep. 29
In this episode of Ecommerce Uncovered, Matt Lady and Deborah Mecca dive into secret tips and strategies to help you increase your marketing efforts. They also discuss increasing customer lifetime value, shopify apps and marketing for shopify apps, the processes and procedures of running a SaaS (Software As A Service), live shopping and how to handle your mental health for the craziness of Black Friday. 👑 Huge thanks to our sponsor SheerID. Go to www.sheerid.com/shopify to start your free trial...
Oct 14, 2022•49 min•Ep. 28
In this episode, Matt Lady, Founder & CEO of HighKeyGeek (this show's host) discusses his own ecommerce journey, starting the media brand that you know and love, ups and downs of running a media brand, how he dipped his hands in a T-shirt business as well as how he got started freelancing. He also goes into how he got started working at StumpTown Mattress along with his plans for the future of HighKeyGeek. 👑 Huge thanks to our sponsor SheerID. Go to www.sheerid.com/shopify to start your fre...
Oct 12, 2022•51 min•Ep. 27
In this episode of Ecommerce Uncovered, Matt Lady and Courtney Alexander go through tips and strategies for paid ads and their different platforms including Facebook Ads, Google Ads, TikTok and so much more. They also discuss Courtney's experiences and background in digital marketing, her start with paid ads and what it's like being a social media free agent. All this and more on episode 26 of Ecommerce Uncovered. 👑 Huge thanks to our sponsor SheerID. Go to www.sheerid.com/shopify to start your...
Oct 07, 2022•15 min•Ep. 26
In this episode Matt Lady and Elliott Davidson discuss multiple topics under the ecommerce umbrella including scaling and getting your Shopify store organized to sell or be acquired, hiring a order management specialist or having a order management system, setting up a proper inventory warehouse, when to pay more attention to data, hiring staff for the season and how to build a team that functions without you. 👑 Huge thanks to our sponsor SheerID. Go to www.sheerid.com/shopify to start your fre...
Oct 04, 2022•55 min•Ep. 25
In this episode Matt and Joel discuss the different methods of marketing and how to achieve sustainable growth through every channel. The go over paid search, email marketing, direct response, paid social including Facebook Ads, TikTok Ads, Instagram Ads, Snapchat Ads, Google Search, Google Shopping, Bing Search, and Bing Shopping advertising. With all of this along with his experience being a partner and Head of Operations at Homestead Studio, this is an episode you won't want to miss. 👑 Huge ...
Oct 02, 2022•43 min•Ep. 24
In this episode, Matt Lady and Corey chat about Everything you NEED to Know About Tiktok in 45 Minutes, including TikTok organic growth, TikTok ads, how to grow your TikTok page, how to grow your Shopify brand store with TikTok, how to get Shopify sales with TikTok and so much more. You won't want to miss this one. 👑 Huge thanks to our sponsor SheerID. Go to www.sheerid.com/shopify to start your free trial TODAY! CONNECT WITH MATT 🌐 Website: https://mattladydigital.com/ 🐦 Twitter: https://twi...
Sep 29, 2022•34 min•Ep. 23
In this episode, Matt Lady and Gina Perrelli talk about customer retention, sales strategies, getting repeat buyers and her role as the Co-founder of Retextion. All this and tons more about the DTC space, you won't want to miss this one. 👑 Huge thanks to our sponsor SheerID. Go to www.sheerid.com/shopify to start your free trial TODAY! CONNECT WITH MATT 🌐 Website: https://mattladydigital.com/ 🐦 Twitter: https://twitter.com/mattlady 📸 Instagram: https://www.instagram.com/mrmattlady/ 🖇️ Linke...
Sep 24, 2022•58 min•Ep. 22
