043: Dan Gray, General Manager @ Kotn Explains WHY You Should SELL in Retail

eCommerce Uncovered

Dec 08, 2022•46 min•Ep. 43

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Episode description

In today’s episode, Matt Lady and Dan Gray, (General Manager at Kotn and mentor at GrowthMentors) discuss channel expansion and transitioning brands from DTC to B2B/retail or wholesale. He goes into the exact process he uses to start doing so, which to do, and the specific metrics you need to know when you’re ready for wholesale or retail. He shares who you should reach out to for help getting wholesale partners, when is the best time for channel expansion, what Kotn did for Black Friday and what they learned from doing so.

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