037: Menachem Ani, Google Ads Expert
Episode description
In this episode, Matt Lady and Menachem Ani discuss his background running Google ads for 19 years, common misconceptions about Google ads and how to use it to grow a brand. They dive into the importance of KPIs, best practices for your site & Google feed columns plus Menachem’s process when doing an audit for a brand. Matt also asks the biggest overlooked mistakes everyone is making as well as all the pros and cons for Performance Max VS Smart Shopping Google Ads. They finish by getting into brand search, long tail keywords, broad match and exact match keywords plus Menachem’s strategy for Black Friday using Google Ads and what to do when Black Friday and Cyber Monday is over.
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CONNECT WITH MENACHEM ANI
🌐 Website: https://www.jxtgroup.com/
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🖇️ LinkedIn: https://www.linkedin.com/in/menachemani/
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