You’re looking to grow your eCommerce business. You’ve heard about Facebook ads, but you don’t know how they work or what’s the best way to use them. It’s your lucky day! Listen in as Matt sits down with Meredith Kallaher to talk about her specific strategy for targeting the ideal audience that leads to more clicks, leads and ultimately, sales! Meredith Kallaher helps new and seasoned business owners find the RIGHT people to effectively communicate the value of their offers and move prospects al...
Nov 04, 2021•1 hr 6 min•Ep. 77
If you're an entrepreneur who is tired of the hours and the stress and keen to have a sense of normality again then selling could be an option to help you strike that balance. Check out this interview in which Matt Edmundson shares his insight and learnings from his experience of starting, scaling and selling an eCommerce business. Matt is an entrepreneur, eCommerce coach and the host of the eCommerce Podcast. He loves to help other entrepreneurs figure out where to start with eCommerce, find th...
Nov 01, 2021•36 min•Ep. 76
Setting up and scaling a business to sell is one of the most important things you can do. If you’ve ever wondered how to do just that, join Matt as he talks to Ben Leonard about the lessons he’s learned from his experience of building, scaling and selling multi million pound international brands. Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international ...
Oct 25, 2021•49 min•Ep. 75
Here's the thing, ask any online entrepreneur how their business is going under lockdown and they will usually tell you "Really well". But now that we are 18 months into the pandemic, what is the truth? Listen in as Matt chats to eCommerce entrepreneur Kristi Soomer who runs the fashion brand Encircled. They discuss supply chain issues, Facebook changes and the process of rediscovering your brand identity in the pandemic. Connect with Kristi Encircled Website Coaching and Podcast Website Instagr...
Oct 21, 2021•51 min•Ep. 74
You're starting a business and want to make it look like a million bucks. But where do you start? You can't just throw up some graphics or slap on your logo and call it day. Knowing the right things to consider when branding your ecommerce business is essential for success. Join in the conversation as Matt and Josh Catchpole discuss the basics of branding and the things you would need to consider when branding your eCommerce business. Josh is our in-house Graphic Designer. Josh started working w...
Oct 13, 2021•50 min•Ep. 73
It seems like everyone has a story about someone they know who has made it big because of word-of-mouth. But when you look closer, what actually happened was that there was some form of incentive involved at one point or another. Join in the conversation as Matt and Raul Galera discuss the reasons why incentives are so important for both the referrer and the referee and how we can make referrals work for our businesses. Raul is the Chief Advocate at ReferralCandy, an app that allows ecommerce br...
Sep 30, 2021•1 hr 1 min•Ep. 72
Content Strategy is a critical part of any successful business. It might not seem like a big deal at first, but when you're trying to grow your business and make more money, content management can be one of the most challenging tasks on your list - especially if you don't have a plan or system in place! Listen in to the conversation as Matt and Katie Jones talk about the importance of having a kick-ass content strategy and why it’s so crucial in eCommerce. Katie is the founder of KW Content, a g...
Sep 24, 2021•1 hr 12 min•Ep. 71
Strategic alignment is one of the most important concepts in business. It's what makes you get more done with less effort, which means it pays for itself. If you're an entrepreneur looking for more profit, or any company leader who wants less risk in their business, then this podcast is for you. Listen in as Matt and Mike Jones discuss the importance of marrying your business up with a strategic alignment plan. Today's guest, Mike Jones, is an experienced leader, organisational psychologist and ...
Sep 17, 2021•1 hr 4 min•Ep. 70
A warehouse is an important part of any business. But warehousing automation can be a critical piece to the puzzle that will help you save time, money and make your life easier! In this podcast, Matt is joined by Justin Smith, SVP at Lee & Associates, to discuss the current state of the warehousing market and understand how better informed decisions make for a strategic warehouse. Justin Smith is Senior Vice President with Lee & Associates, and has guided hundreds of CEOs through finding...
Sep 09, 2021•1 hr•Ep. 69
As with all social media platforms, Instagram is constantly evolving. Most changes are minor but others have big implications for ecommerce businesses. Join Matt as he talks to Mike Yan about the tips and tricks for using the new automated features of Instagram to grow your eCommerce business There’s a revolution underway that’s reshaping how businesses around the world interact with their customers, and Mike Yan is leading the charge. As the co-founder and CEO of ManyChat, he’s made it his goal...
Jul 16, 2021•55 min•Ep. 68
Metrics are an integral part of eCommerce because they drive improvements and help to focus people and resources on what is important. Join Matt as he talks to Michael Loban and learn about the importance of web analytics and how marketers and businesses alike can benefit from them. Michael Loban is the Chief Growth Officer at InfoTrust, a global analytics consulting and data governance company. He is also co-author of the Amazon best-selling book, Crawl, Walk, Run: Advancing Analytics Maturity ...
Jul 15, 2021•54 min•Ep. 67
Customer rate optimisation is typically seen as the magic pill that can make any business profitable. But it doesn’t create conversions that are beneficial to the business. How then do we turn our customers into repeat customers? Join Matt as he talks to Will Laurenson about customer value optimisation and whether it trumps conversion rate optimisation. You will get to hear them discuss how to create value driven post purchase experiences and retention strategies. Will Laurenson is a customer va...
Jul 06, 2021•1 hr 7 min•Ep. 66
Comments, likes and shares are great for boosting visibility and increasing engagement but that doesn’t necessarily mean more conversions. Social media success is not an exact science but done right it has massive potential for lead generation. Join Matt as he talks to Xenia Muntean about the million dollar question - how to create social media that converts? Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands ...
Jun 15, 2021•54 min•Ep. 65
Personalisation in eCommerce goes far beyond the welcome messages and product recommendations. It’s the key to long term profitability. Join Matt as he talks to Chloe Thomas about all the things you can do to add the personal touch to your eCommerce business and your customers to gain that competitive edge. Globally recognised eCommerce marketing problem solver, Chloe Thomas is the author or best selling books, keynote speaker, advisor and host of the eCommerce Masterplan Podcast and Keep Optimi...
May 27, 2021•51 min•Ep. 64
There are many ways to market and grow our business online and (thankfully) there are plenty of eCommerce agencies that can help solve the challenge for us. But how is a business owner to decide which agency to work with? Join Matt as he talks to Chase Clymer about what business owners need to know when working with an agency. Plus, get the inside scoop on what agencies look for in an ideal client! Chase Clymer is the Co-founder at Electric Eye where he and his team create Shopify-powered sales ...
May 20, 2021•1 hr 5 min•Ep. 63
When you’re first starting a business do you know what you need to get from zero to the first couple of hundred dollars or pounds? Do you know what to do with your business once you start growing your business? Do you know what to focus on when you’re scaling? Listen in as Matt talks to Maureen Mwangi about the importance of focussing on each stage of the business and resisting the urge to scale prematurely. Maureen is the brand growth strategist behind some of America’s most beloved brands, lik...
May 14, 2021•1 hr 4 min•Ep. 62
One of the biggest challenges of growing and scaling your business is dealing with the limitations of a third-party platform. Too often entrepreneurs buy into the hype of a well marketed platform only to discover it isn't right for their business. Listen in as Matt Edmundson and Brandi Bernoskie discuss how understanding the core needs of a business helps determine the most functional platform to help grow and scale operations. Brandi began her career as a blogger, teaching herself the ins and o...
May 12, 2021•55 min•Ep. 61
Without a doubt, Amazon is at the top of the food chain when it comes to the eCommerce marketplace. But where does that leave the rest of us? Listen as Matt Edmundson and Jeremy Bodenhamer discuss how the digital Davids can differentiate and defeat the eCommerce giant, Amazon, through personalisation and authenticity. Jeremy is the Co Founder and CEO of ShipHawk, the bestselling author of Adapt or Die and a leading expert at the intersection of shipping and eCommerce. He has been featured in Inc...
May 10, 2021•57 min•Ep. 60
With a current average of 2.5 quintillion bytes of data being produced by humans every day, it is safe to say that the struggle to create attention grabbing content is real! Tune in and watch Matt Edmundson talk to Lauren Schwartz about how to create ads that identify and communicate a hook to your audience in a way that they understand it and want to click through … all in the first three seconds! Lauren Swartz, from Orange County, California, is a thought leader in creating profitable creative...
Apr 01, 2021•56 min•Ep. 59
This week on the eCommerce Podcast, Matt talks about automation with entrepreneur Richard Schnitzel. Automation isn’t just big corporations swapping out humans for robots. It’s just as relevant for small businesses who are also using software tools for everyday efficiency and productivity. Rich owns and operates a done-for-you automation company helping 6 figure entrepreneurs build the automation they need to scale their business to 7 figures and beyond. Connect with Richard Schnitzel Richard Sc...
Mar 25, 2021•56 min•Ep. 58
