#59 - Creative That Drives The Click Through
Episode description
With a current average of 2.5 quintillion bytes of data being produced by humans every day, it is safe to say that the struggle to create attention grabbing content is real!
Tune in and watch Matt Edmundson talk to Lauren Schwartz about how to create ads that identify and communicate a hook to your audience in a way that they understand it and want to click through … all in the first three seconds!
Lauren Swartz, from Orange County, California, is a thought leader in creating profitable creative strategies for e-commerce brands; design professional with over 15 years of experience. Her passions lie in creating top-performing ad creatives and she has personally led the creative strategy for top brands such as Love Wellness, APL, Colourpop, Our Place, and Leaf Shave.
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