Ever wondered why some brands skip Black Friday entirely and still win? Matt Edmundson reveals the framework that protects margins whilst creating compelling offers that actually increase customer lifetime value during Black Friday. Episode Summary In this first episode of our Black Friday mini-series, we explore why everything about Black Friday success comes down to your offer—and why that offer doesn't have to destroy your margins. Matt shares strategies from years of running Black Friday cam...
Aug 14, 2025•25 min•Ep. 239
Learning Is Not the Same as Implementation After recording 200+ episodes of the eCommerce Podcast, Matt Edmundson has noticed something troubling: everyone's taking notes, but nobody's taking action. In this candid solo episode, we explore why only 5% of what we learn actually gets implemented and what we can do about it. Episode Summary Matt opens up about his own struggle with implementation, sharing how he's accumulated countless frameworks, templates, and expert advice while only putting abo...
Aug 07, 2025•24 min•Ep. 238
Ever wondered why your online customers disappear whilst brick-and-mortar shoppers get personalised guidance? Shauli Mizrahi reveals how AI sales assistants are revolutionising eCommerce by recreating that personal touch digitally, delivering 5x ROI guarantees and transforming casual browsers into loyal customers. We explore how Rep AI's behavioural intelligence framework predicts the exact moment shoppers need assistance, the surprising psychology behind human-AI trust, and why treating AI as a...
Jul 31, 2025•45 min•Ep. 237
Could your abandoned cart recovery rate jump from 5% to 20%? Abhishek Chandra from GoKwik reveals how WhatsApp commerce is revolutionising e-commerce, with UK brands already seeing 15-20X ROI from this untapped channel. Episode Summary In this eye-opening episode, we explore how Asian e-commerce markets are leading the way with WhatsApp commerce, generating billions in additional revenue through conversational selling. Abhishek Chandra, co-founder of GoKwik (and the man who helped kick PayPal ou...
Jul 24, 2025•48 min•Ep. 236
In this eye-opening conversation, Matt Edmundson chats with Jordan West about the transformative potential of TikTok Shop for e-commerce brands of all sizes. Jordan reveals how TikTok Shop has fundamentally changed affiliate marketing for e-commerce by incentivising creators to sell products rather than simply promote them. Unlike traditional influencer marketing where brands struggle to get meaningful content from product seeding, TikTok Shop creates a system where creators are motivated to pro...
Jul 17, 2025•44 min•Ep. 235
Ready to transform your customer retention from 3.5 months to 15 months with just five emails? In this tactical deep dive, George Bryant returns to share the exact frameworks he has used to scale companies from $1 million per month to $2 million per day. We explore the three critical mistakes that can kill your customer journey (dubbed the "Triangle of Poop" by George's 8-year-old), and unveil the APPLE communication framework that has revolutionised how businesses build relationships at scale. ...
Jul 10, 2025•50 min•Ep. 234
In this eye-opening episode of the eCommerce Podcast, host Matt Edmundson chats with Luke Yarnton from The Rave about what might be the "most ridiculous idea" currently trending in influencer marketing: AI-generated influencers. This thought-provoking conversation explores why authentic human connections trump artificial endorsements and reveals how brands can build powerful ambassador armies from their existing customer base. Contrary to popular approaches focusing on mega-influencers, Luke sha...
Jul 03, 2025•46 min•Ep. 233
In this eye-opening conversation, Matt Edmundson and William Gasner challenge conventional wisdom about influencer marketing. William reveals why the democratisation of social media has shifted power away from mega-influencers to smaller content creators who often deliver better engagement and conversion rates. The episode explores how the social media landscape has fundamentally changed—from platforms prioritising follower count to now favouring quality content regardless of audience size. Will...
Jun 26, 2025•51 min•Ep. 232
In this enlightening founder's episode of the eCommerce Podcast, host Matt Edmundson chats with Amy Leinbach of Big B, Little B about involving kids in business and the remarkable journey of building an eco-friendly product line alongside her 10-year-old daughter. Amy shares genuine insights about youth entrepreneurship, teaching resilience through business challenges, and the flexible product development approach that has helped her company thrive. The conversation delves into tough decisions a...
Jun 19, 2025•49 min•Ep. 231
In this episode of The eCommerce Podcast, host Matt Edmundson speaks with Robert Khachatryan, founder and CEO of Freight Right. They explore the often-overlooked aspects of eCommerce shipping strategies, particularly for bulky items and international markets. Robert shares surprising insights about why many brands fail to optimise their shipping practices and reveals practical solutions for expanding globally without the traditional headaches. I wonder if you're making the same costly shipping m...
Jun 12, 2025•53 min•Ep. 230
In this illuminating episode, Matt Edmundson sits down with George Bryant, a renowned e-commerce strategist who has helped scale hundreds of companies to seven, eight, and even nine figures. Beyond the tactics and strategies, this conversation dives deep into what truly drives business sustainability - purpose over profit, authentic relationships, and the personal growth necessary to lead thriving enterprises. I wonder if we've been thinking about business success all wrong? Throughout this conv...
Jun 05, 2025•52 min•Ep. 229
In this captivating episode of the eCommerce Podcast, host Matt Edmundson talks with Millie Flemington-Clair, founder of Human Beauty and Dragons' Den success story. Discover how Millie's personal experience with a rare medical condition inspired her to create inclusive beauty products that serve underrepresented communities. From securing an unprecedented deal on national television to managing the reality of sudden exposure, Millie shares honest insights about entrepreneurship, accessibility i...
May 29, 2025•45 min•Ep. 228
In this eye-opening episode, Matt Edmundson unpacks the costly problem of involuntary churn with Frank Arellano, CEO of Revolv3. Discover how payment processing glitches silently drain revenue from subscription businesses, with a staggering 10-14% of eCommerce orders declining and two-thirds of these being "false declines" - costing businesses $600 billion annually. Frank shares his journey from Experian executive to payment optimization pioneer, revealing how addressing this hidden problem can ...
May 22, 2025•39 min•Ep. 227
In this captivating episode of The eCommerce Podcast, host Matt Edmundson chats with Gareth Everard, the innovative force behind Rockwell Razors and co-founding CMO of eco-game changers like Lomi and Pela Case. With a fascinating story of turning environmental science into successful sustainable businesses, Gareth shares how his plastic-free safety razors evolved from Kickstarter success to established brand, while Lomi grew from startup to $100 million revenue in just two years. What makes this...
May 15, 2025•42 min•Ep. 226
Discover how AI is levelling the playing field for e-commerce entrepreneurs. Matt Anderson from Dragonfly AI reveals practical strategies for using generative AI to outsmart bigger competitors and transform customer engagement. In this enlightening conversation between Matt Edmundson and Matt Anderson, we explore the fascinating intersection where e-commerce, AI, and brand collide. Matt Anderson, with his extensive background in performance marketing and current work at Dragonfly AI, offers valu...
May 08, 2025•44 min•Ep. 225
From Bottle Insulation to Business Innovation: Adam Callinan's Journey I wonder how many of us have watched Shark Tank and dreamed about being in those entrepreneurs' shoes? Adam Callinan lived that reality, transforming a simple beer bottle insulator into a multi-million dollar brand. His journey reveals powerful lessons about lean startup techniques, crowdfunding success, and building a valuable brand beyond just revenue figures. In this episode, Matt Edmundson sits down with Adam Callinan, co...
May 01, 2025•52 min•Ep. 224
Discover how multi-platform review strategies can dramatically boost your conversion rates while simplifying the review collection process. Learn actionable tips for online reputation management from DJ Sprague, co-author of "Reputation King" and expert in eCommerce review syndication. In this enlightening conversation, Matt Edmundson and DJ Sprague explore the often overlooked world of online reputation management. Contrary to common practice, DJ reveals that displaying reviews only on your web...
Apr 24, 2025•39 min•Ep. 223
Retention Marketing Mastery: From Leaky Buckets to Loyal Fans In this eye-opening episode of The E-Commerce Podcast, host Matt Edmundson dives deep into retention marketing with Thomas Lalas, the self-proclaimed "subscription whisperer" who helps million-dollar e-commerce brands keep customers coming back for more. They explore why focusing solely on customer acquisition is like "adding more water to a leaky bucket" and reveal practical strategies for transforming one-time buyers into loyal subs...
Apr 17, 2025•52 min•Ep. 222
Beyond the Silver Bullet: Navigating Multi-Channel eCommerce Marketing In this enlightening episode, Matt Edmundson speaks with Tony Conte, a digital pioneer who's been shaping eCommerce and brand marketing since the mid-90s. They explore why there's no "silver bullet" in marketing and how creating a consistent customer experience across multiple channels is the real key to sustainable growth. Tony shares valuable insights from Brave Agency's 2023 report on eCommerce marketing trends, highlighti...
Apr 10, 2025•40 min•Ep. 221
From Data Overwhelm to Actionable Insights: Mastering eCommerce Analytics with Jeff Sauer In this illuminating episode of the eCommerce Podcast, host Matt Edmundson chats with Jeff Sauer, the self-described "data whisperer" and founder of Measure Marketing Group. They explore how eCommerce business owners can transform intimidating data analytics into powerful strategic assets for business growth, helping you shift from data overload to data-driven decisions that directly impact your bottom line...
Apr 03, 2025•45 min•Ep. 220
In this episode of The eCommerce Podcast, Matt Edmundson sits down with Paul Chambers , co-founder of SubSummit, to explore the counterintuitive strategies driving successful subscription businesses. Discover why making cancellation easier actually increases customer lifetime value and learn about the membership models creating lasting loyalty beyond basic discounts. About Our Guest: Paul Chambers is the co-founder of SubSummit, the world's largest conference exclusively dedicated to direct-to-c...
Mar 27, 2025•45 min•Ep. 219
In this episode, Matt Edmundson speaks with Will Haire from BellaVix about the harsh realities facing Amazon sellers in 2025. Will shares insider strategies for marketplace success, reveals the crucial revenue threshold that changes everything, and explains why Amazon has become a "pay to play platform" where margins matter more than ever. Episode Highlights: Why Amazon now requires at least 50% gross margins for sustainable success The critical £100K/month revenue threshold that demands differe...
Mar 20, 2025•42 min•Ep. 218
Show Notes: How Micro-Influencers Can 10x Your eCommerce Growth with Jay Neyer In this episode of The eCommerce Podcast, Matt Edmundson talks with Jay Neyer from Lantern Soul about leveraging micro-influencers to dramatically improve advertising performance and scale eCommerce businesses from six to eight figures. Episode Highlights The Four Levers of eCommerce Profitability (09:28) CPMs - Cost to reach 1,000 people Click-through rate - Engagement with your content Conversion rate - Visitors who...
Mar 13, 2025•41 min•Ep. 217
Panicking about tariffs on Chinese imports? Think twice before abandoning your suppliers. In this eye-opening conversation with sourcing expert Omer Sasson, Matt Edmundson cuts through the noise surrounding the recent tariff announcements that have sent many eCommerce businesses into crisis mode. Drawing on a decade of experience across Asian markets, Omer reveals why hasty decisions often cause more damage than the tariffs themselves, which countries truly offer viable alternatives, and when Ch...
Mar 06, 2025•41 min•Ep. 216
What if everything we know about e-commerce is wrong? Digital strategy maverick Björn Ognibeni reveals how Chinese platforms built what Western e-commerce abandoned - the social heart of shopping. While Amazon optimized for convenience, Chinese platforms like Taobao created experiences where friends shop together virtually and browsing becomes entertainment. Discover why our e-commerce hasn't changed in 20+ years and how Eastern innovations could revolutionize your online store. --- What You'll ...
Feb 27, 2025•41 min•Ep. 215
Is your product photography secretly sabotaging your eCommerce success? In this eye-opening episode, Dresma Inc. CEO Siddharth Sinha reveals why image quality might be the hidden factor killing your conversions. Discover why customers rarely read product descriptions anymore, how AI is revolutionising product photography, and why that white background product shot just won't cut it. From mobile shopping behaviour to the future of personalised product imagery, this conversation is packed with ins...
Feb 20, 2025•46 min•Ep. 214
Ever wonder why some e-commerce businesses thrive while others barely survive? In this eye-opening episode of the E-Commerce Podcast, host Matt Edmundson and fractional CFO Jodi Mercer unpack the financial secrets that separate successful e-commerce ventures from the rest. With over 25 years of financial leadership experience, Jodi shares crucial insights about disciplined planning, the power of external accountability, and knowing when to pivot or persist in your business journey. Their candid ...
Feb 13, 2025•38 min•Ep. 213
In this episode of The Ecommerce Podcast, host Matt Edmundson interviews Matt Stafford, CEO of Build Grow Scale, about revenue optimisation strategies for e-commerce websites. Stafford shares valuable insights on improving conversion rates, including optimising checkout processes, using effective button colours and text, and leveraging customer feedback. The conversation covers practical tips for enhancing website performance and increasing sales without necessarily increasing traffic. --- Times...
Feb 06, 2025•41 min•Ep. 212
In this episode of the Ecommerce Podcast, host Matt Edmundson interviews Dan Nikas, a former homicide detective turned marketing expert, about effective email marketing strategies. Dan shares insights on personalizing email campaigns, leveraging Google's conversion window metric, and creating consistent messaging across platforms. Learn how to optimize your email marketing efforts and build trust with customers through strategic touchpoints and tailored content. --- Timestamps: 0:00 Intro 5:46 F...
Jan 30, 2025•47 min•Ep. 211
In this episode of the Ecommerce Podcast, host Matt Edmundson chats with Tanner Holt from Mach 7 Marketing about growth-driven design and its impact on online businesses. Tanner shares insights on microtesting, minimum viable concepts, and the importance of understanding buyer psychology in e-commerce. The conversation also touches on the role of AI in marketing and optimization strategies for businesses of all sizes. --- Timestamps: 0:00 Intro 5:25 Growth driven design explained 12:26 Testing a...
Jan 23, 2025•47 min•Ep. 210
