In this episode of the Ecommerce Podcast, host Matt Edmundson interviews Friedrich Schwandt, founder of ECDB, about leveraging ecommerce data for business success. They discuss the importance of data analysis in ecommerce, surprising market trends, and strategies for building profitable online businesses. Friedrich shares insights on international expansion, the rise of social shopping platforms like TikTok, and the challenges of relying on marketplaces for sustainable growth. --- Timestamps: 0:...
Jan 16, 2025•44 min•Ep. 209
Join host Matt Edmundson in this engaging episode of the E Commerce Podcast as he sits down with Lucy Toone, the innovative founder of Tomm Jewellery. Discover Lucy's inspiring journey from crafting bracelets at a young age to establishing a unique jewellery brand that champions individuality and personal expression. Lucy shares her insights on creating a memorable customer experience, the importance of authenticity in brand storytelling, and the challenges of maintaining personal values in busi...
Jan 09, 2025•51 min•Ep. 208
Join host Matt Edmundson in this episode of the E Commerce Podcast as he delves into the world of subscription commerce with expert Matthew Holman, founder of Subscription Doc. Discover how D2C brands can master the subscription model to boost retention and acquisition. Matthew shares his journey into the subscription space, insights on innovating subscription offers, and the importance of understanding customer use cases. Whether you're new to subscriptions or looking to refine your strategy, t...
Jan 02, 2025•48 min•Ep. 207
In this episode of The Ecommerce Podcast, host Matt Edmundson welcomes back Raul Galera from Referral Candy to discuss the latest trends in Ecommerce. Raul shares insights from their Ecommerce Agency Confidence Index (EACI), a monthly report gathering data from around 100 agencies worldwide. They explore how global events like the US elections might impact Q4 sales, the paradox of price sensitivity versus outsourcing in Ecommerce, and the enduring optimism of entrepreneurs in the face of uncerta...
Dec 19, 2024•45 min•Ep. 206
In this episode of the eCommerce Podcast, host Matt Edmundson sits down with Steven Pemberton from Elevatum. They discuss Steven's inspiring journey of building and scaling successful eCommerce brands, including key strategies for increasing average order value, engaging customers beyond the initial purchase, and the importance of truly understanding your ideal customer. Tune in for invaluable insights and practical tips to elevate your own eCommerce business. --- Timestamps: 00:00 Welcome to th...
Dec 12, 2024•51 min•Ep. 205
Join host Matt Edmundson on the Ecommerce Podcast as he explores AI search strategies with Farzad Rashidi from Respona. Discover how to leverage AI like ChatGPT to boost your product recommendations and enhance your ecommerce presence. Don't miss insights on optimising your brand's visibility in the evolving digital landscape. --- Timestamps: 0:00 Intro 2:40 Guest Introduction 5:14 AI Search Discussion 7:06 Personal AI Experience 10:09 Understanding AI Models 14:43 AI Search Strategy 17:37 Start...
Dec 05, 2024•48 min•Ep. 204
Welcome to the latest episode of the Ecommerce Podcast with your host, Matt Edmundson. In this episode, Matt is joined by Darren Hickey from Fellowship Agency to explore the world of WooCommerce. Darren shares his extensive experience in building standout WordPress and WooCommerce sites, offering valuable insights and tips for enhancing your ecommerce platform. Whether you're a seasoned WooCommerce user or considering a switch from platforms like Shopify, this episode is packed with expert advic...
Nov 28, 2024•42 min•Ep. 203
Join host Matt Edmundson on the Ecommerce Podcast as he delves into the world of SEO with Josh Piepmeier, founder of Meriwether. Discover insights on optimising your ecommerce strategy, the role of AI in content creation, and the importance of brand voice in SEO. Don't miss this engaging discussion on enhancing your online presence and driving revenue. --- Timestamps: 0:00 Intro 5:00 Introduction to Josh Piepmeier 10:00 AI in SEO Copywriting 15:00 Brand Voice in SEO 20:00 Creating Collection Pag...
Nov 21, 2024•52 min•Ep. 202
Join host Matt Edmundson on the Ecommerce Podcast as he chats with Phil Carr from Upzelo about revolutionising ecommerce through innovative referral strategies and customer retention. Discover how Upzelo is transforming the way businesses engage with customers using cutting-edge technology. --- Timestamps: 0:00 Intro 1:27 Phil Carr's Background 3:25 Sub Summit Experience 5:08 Introduction to Upzelo 9:17 Naming Challenges and Solutions 13:31 Referrals and Retention Strategies 19:42 Improving User...
Nov 14, 2024•58 min•Ep. 201
Join host Matt Edmundson on the Ecommerce Podcast as he chats with Dan Brownsher from Channel Key, a leading Amazon agency. Discover insights into Amazon retail strategies, brand building, and the complexities of selling on the platform. --- Timestamps: 0:00 Intro 3:18 Dan's Journey to Amazon 5:36 Complexity of Selling on Amazon 8:40 Starting on Amazon Today 12:57 Challenges of Selling on Amazon 16:50 Product Selection for Amazon 20:20 Supplements as a Lucrative Category 23:37 Building a Brand o...
Nov 07, 2024•52 min•Ep. 200
Join host Matt Edmundson on the eCommerce Podcast as he chats with Jason Greenwood, an expert in B2B ecommerce, about the evolution of online shopping and the impact of digital transformation on businesses. Discover insights into the challenges and opportunities within the B2B sector, and learn how companies can adapt to the changing landscape. --- Timestamps: 00:00:05 Introduction and welcome to the eCommerce Podcast 00:02:15 Introduction of guest Jason Greenwood and his background 00:03:08 Jas...
Oct 31, 2024•51 min•Ep. 199
Join Matt Edmundson on the eCommerce Podcast as he delves into the world of online retail with Aman Amandeep Singh from Cronix, a full-service eCommerce agency. Discover insights on choosing the right eCommerce platform, from Shopify to BigCommerce, and learn about the latest trends in omnichannel strategies and content optimisation. Don't miss this engaging discussion on how to enhance your online store's performance and reach --- Timestamps: 0:00 Intro 9:17 Choosing the Right eCommerce Platfor...
Oct 24, 2024•49 min•Ep. 198
Join host Matt Edmundson on the eCommerce Podcast as he discusses customer success roadmaps and monetising subscriber lists with Scott Overbeck from Seacoast Consulting Group. Discover how strategic alliances can boost your business growth and learn practical tips for leveraging your existing customer base. --- Key Takeaways: 1. Leverage Strategic Alliances : Scott emphasises the importance of forming strategic alliances between businesses with complementary resources. This involves creating mut...
Oct 17, 2024•48 min•Ep. 197
In this episode of the eCommerce Podcast , host Matt Edmundson interviews business journalist Elaine Pofeldt, discussing her books Tiny Business, Big Money and The Million-Dollar One-Person Business . Elaine shares insights into the growing trend of million-dollar businesses run by small teams or solo entrepreneurs, exploring how increasing relevance of professional services and eCommerce businesses reaching seven figures, touching on the evolving digital landscape, including the rise of AI, and...
Oct 10, 2024•42 min•Ep. 196
In this episode of the eCommerce Podcast, host Matt Edmundson welcomes back Fara Rosenzweig, Head of Marketing at Zeals.ai, they discuss the evolving landscape of eCommerce, focusing on how new innovations in AI technology has revolutionised the space. Key Takeaways: AI in Social Chat Commerce : AI is transforming how eCommerce brands engage with customers by integrating with social platforms like Instagram and Facebook Messenger. Through AI-driven conversations, brands can provide personalised ...
Oct 03, 2024•48 min•Ep. 195
In this episode of the eCommerce Podcast Host Matt Edmundson again connects with a business founder interviewing Nick Radcliffe, founder of The Christian Poster Company, about his journey from medical doctor to full time entrepreneur. Nick discusses his passion for design, the genesis of his business during the 2020 pandemic and how he transitioned from selling on etsy to running his own successful Shopify site. Key Takeaways: Follow Your Passion to Combat Burnout : Nick’s journey from being a d...
Sep 26, 2024•56 min•Ep. 194
In this episode of the eCommerce Podcast Host Matt Edmundson interviews Skip Wilson, founder of Draft Media Partners and host of the Advertising Podcast, and discusses the intricacies of modern digital marketing. Skip specialises in fixing broken ad campaigns and discusses in depth what makes an effective add campaign work. Key Takeaways: Fixing Broken Campaigns is a Process : Skip emphasises that advertising is a science, and campaigns need constant tweaking and optimisation. He compares it to ...
Sep 19, 2024•49 min•Ep. 193
In this episode of the eCommerce Podcast Host Matt Edmundson sits down with Qi Cao from ChargeBlast, to explore the dreaded, complex issue of chargebacks - a first on the eCommerce Podcast. Qi shares how chargebacks can often be caused by product and delivery issues or, as he calls it, friendly fraud, and how this can impact the financial health of your business. Matt and Qi suggest many different methods by which these risks can be mitigated including using ChargeBlasts own post-transaction sol...
Sep 12, 2024•49 min•Ep. 192
In this episode of the eCommerce Podcast host, Matt Edmundson sits down with Caulen Foster, co-founder of Brainpower, to discuss low cost customer acquisition and how to increase Lifetime Value (LTV) without relying on affiliate marketing or SEO. Caulen and Matt infuse their discussion with several real-world examples including the impact of gamification and value-driven offers on conversion rates, providing actionable strategies to enhance your eCommerce success. Key Takeaways: The Power of Val...
Sep 05, 2024•49 min•Ep. 191
In this episode of the eCommerce Podcast host Matt Edmundson sits down with Jaryd Krause, founder of Buying Online Businesses, to discuss his experience in buying and selling online businesses. Jaryd shares his journey from plumbing to becoming a successful online business owner hoping to help others do just the same. Key Takeaways: Acquiring Established Businesses : Jaryd Krause emphasises the benefits of buying established online businesses rather than starting from scratch. This approach allo...
Aug 29, 2024•50 min•Ep. 190
In this episode of the eCommerce Podcast, host Matt Edmundson interviews Laura Richard from Level 5 Strategy about the importance of customer experience and how it can drive business success. Create emotional connections: Laura emphasises that emotions account for 50% of consumer behaviour, although customers may not always express these feelings explicitly. Understanding the emotional benefits customers derive from products or services can help businesses craft experiences and messages that res...
Aug 22, 2024•52 min•Ep. 189
In this episode of the eCommerce Podcast, host Matt Edmundson explores the world of data-driven eCommerce with Jo Davis, Chief Operating Officer at Sweet Analytics. Jo has over 20 years of expertise in retail strategy, product, and marketing, she shares invaluable insights on how data can transform your eCommerce business. Key Takeaways: Set Clear Growth Goals: Jo emphasises the importance of having specific growth targets for your eCommerce business. By understanding your customer base, retenti...
Aug 15, 2024•49 min•Ep. 188
Welcome to the eCommerce Podcast! In this episode, Matt chats with Duncan Lloyd from eCom Profit Genie about how the Profit First methodology can transform your eCommerce business. Duncan, a chartered accountant, shares his insights on using behavioural psychology to help eCommerce clients manage money and generate wealth. Discover how the Profit First system, which involves distributing income into specific accounts like profit, tax, and owner's pay, can provide immediate clarity on your busine...
Aug 08, 2024•48 min•Ep. 187
In this episode of the eCommerce Podcast, host Matt Edmundson reunites with Amelia at Sub Summit in Dallas to discuss the evolution of marketing strategies. They explore the challenges and opportunities of old-school marketing channels like direct mail and podcast advertising in a digital age where traditional platforms like Facebook and Google are becoming saturated and less effective due to privacy regulations and rising costs. Key Takeaways : Embrace Old-School Marketing Channels: With the in...
Aug 01, 2024•42 min•Ep. 186
Join host Matt Edmundson in this insightful episode of the eCommerce Podcast as he sits down with returning guest Valon Xhafa from Bahamics to dive deep into the disruptive power of AI in the world of eCommerce. Key Takeaways: AI's Role in Automating eCommerce Tasks : Valon Xhafa explains how AI is revolutionising the eCommerce industry by automating repetitive tasks, thereby allowing businesses to focus more on strategic and creative aspects. This includes optimiswing organic traffic, reducing ...
Jul 25, 2024•49 min•Ep. 185
In this episode of the eCommerce Podcast, and the first in a new series focused on business founders, host Matt Edmundson interviews Ana Estrougo, founder of the Octopus Club, a secondhand marketplace for maternity, baby, and kids' items. They discuss Ana's journey from conceptualising the Octopus Club to its current success, her determination and bravery as a founder, and the challenges and triumphs she has faced along the way. Determination and Bravery are Crucial for Entrepreneurs: Ana emphas...
Jul 18, 2024•52 min•Ep. 184
In this episode of the eCommerce Podcast, host Matt Edmundson interviews Alex Back, CEO and founder of Couch.com, about his eCommerce journey and the transition from his previous venture, Apartment 2B, to his new project: Couch.com. Moving Away from Traditional eCommerce: After exiting Apartment 2B, Alex founded Couch.com with a new approach. Instead of directly selling products, Couch.com focuses on providing valuable content and education to consumers about buying couches. This includes brand ...
Jul 11, 2024•45 min•Ep. 183
In this enlightening episode of the eCommerce Podcast, host Matt Edmundson sits down with John Kyle Beaton, co-founder of a product sourcing agency with extensive experience in China. The conversation dives deep into the intricacies of sourcing products from China and explores the viability and ethics of this approach in the current global market. Key Takeaways: Building Direct Relationships with Factories is Crucial: One of the most important strategies for successful sourcing from China is to ...
Jul 04, 2024•52 min•Ep. 182
In this episode of the eCommerce Podcast, host Matt Edmundson interviews Brandon Leibowitz, the mastermind behind SEO Optimizers, to delve into the world of SEO and its importance in eCommerce. Brandon shares his journey from starting SEO Optimizers in 2007 to becoming an expert in the field, helping small and medium-sized businesses amplify their online traffic and convert clicks into clients. Importance of Backlinks: Backlinks are crucial for SEO success. They act as a vote of confidence from ...
Jun 27, 2024•49 min•Ep. 181
In this episode of the eCommerce Podcast, Matt Edmundson discusses the complexities and opportunities of a cookie-less digital marketing landscape with Jeff Greenfield from Provolytics. Jeff shares his unique journey from biochemist to chiropractor to tech entrepreneur and magician, explaining how his diverse background influences his approach to marketing and problem-solving. Throughout the episode Matt and Jeff explore the implications of major tech companies like Apple and Google phasing out ...
Jun 20, 2024•54 min•Ep. 180
