In this episode of the eCommerce Podcast, Matt Edmundson is joined by Steven Schneider, the maestro of Trio SEO, to discuss the importance of blogging for eCommerce sites and share practical strategies for creating content that converts. Discover: Why blogging is still a must for eCommerce sites in 2024 How to approach blogging from a customer's perspective The power of focusing on bottom-of-funnel content Strategies for creating a cohesive internal linking structure Tips for optimising your pro...
Jun 13, 2024•1 hr•Ep. 179
Are you ready to take your eCommerce ads to the next level? In this episode of the eCommerce Podcast, Matt Edmundson sits down with Nikki Lindgren, the savvy marketer turned agency founder, to discuss advanced video hooks and strategies that can skyrocket your ROAS by up to 27%! Discover: The power of outcome hooks like before-and-after videos and how to navigate Meta's ad policies Why frequently asked questions (FAQs) make fantastic video content The importance of telling the truth attractively...
Jun 06, 2024•50 min•Ep. 177
In this insightful episode, our host Matt Edmundson is joined by Jordan West, a trailblazer in the eCommerce and marketing world, to discuss the transformative power of TikTok Shops and their impact on the eCommerce landscape during the challenging times Jordan describes as the 'eCommerce winter'. This engaging conversation explores how TikTok Shops could signal a shift towards a more aligned, effective, and warmer future for online retail. Key Takeaways: Understanding Misaligned Incentives: Jor...
May 30, 2024•50 min•Ep. 176
In this episode of the eCommerce Podcast, host Matt Edmundson sits down with Leandro D'Elias from EightX, offering a deep dive into the intersection of numbers and strategy in driving eCommerce success. Whether you're just starting out or plotting a profitable exit, this episode is packed with actionable insights. Key Discussion Points: The Illusion of High Turnover: Understanding why chasing big sales numbers might not always equate to business health and longevity. Strategic Salary for Founder...
May 23, 2024•46 min•Ep. 175
Welcome to our Podcast episode with Ben Leonard, the visionary behind the fab eCommerce book "Quit Stalling and Build Your Brand." In this episode as we explore Ben's journey from ideation to a successful exit, accumulating a wealth of knowledge and actionable insights along the way. In This Episode, You’ll Discover: The Pitfalls of Fake Gurus: Understand why real-world experience trumps theoretical knowledge in the eCommerce landscape. The Art of Building a Brand vs. Selling Products: Ben Leona...
May 16, 2024•48 min•Ep. 176
In this dynamic episode of the eCommerce Podcast, host Matt Edmundson is joined by Nathan Hirsch, the visionary behind eComBalance, and special co-host Jared Mitchell, a seasoned entrepreneur deeply entrenched in the eCommerce world. This session takes an unconventional turn as we dive deep into the critical realm of eCommerce bookkeeping, finance management, and the tools that transform this daunting task into a manageable and insightful process. Episode Highlights: Introduction to eCommerce Bo...
May 09, 2024•50 min•Ep. 173
In this enlightening episode of our eCommerce Podcast, we sit down with Travis Zigler, a seasoned entrepreneur and eCommerce expert, to explore the pivotal shift that can redefine success in the online business landscape. Travis shares his invaluable insights on how focusing on solving customer problems over pushing products can lead to unprecedented growth and a deeper connection with your audience. Join us as we delve into strategies that can revolutionise your approach to eCommerce. In this e...
May 02, 2024•49 min•Ep. 172
Join host Matt Edmundson in a fascinating discussion with Campbell Paton, co-founder and CEO of StoreLab, as they explore the burgeoning world of AppCommerce and its transformative impact on eCommerce. In this episode, we delve into how mobile apps can revolutionise your online business, boost sales, and enhance customer engagement. Episode Highlights: 📈 The Incredible Power of Push Notifications: Discover how push notifications outperform traditional marketing channels like email and SMS, boas...
Apr 25, 2024•45 min•Ep. 171
In this episode of the eCommerce Podcast, host Matt Edmundson sits down with Ileen Richardson, the dynamic CEO and founder of Imaginary Content. Ileen shares her secrets to producing top-notch eCommerce content that drives sales and engages customers, all while keeping costs under control. Discover how to elevate your eCommerce content strategy and take your online store to the next level with Ileen's proven tactics and insights, including: The crucial role of content in your overall marketing p...
Apr 18, 2024•41 min•Ep. 170
In this episode of eCommerce Podcast, host Matt Edmundson engages in a rich dialogue with Ciara Stockeland, a serial entrepreneur and the author of 'Inventory Genius'. They get into the essentials of launching and running a successful ecommerce business, focusing on profitability from the outset. Key Takeaways: Paying yourself from the start in ecommerce is not just feasible but crucial for long-term success. Streamlining SKUs and avoiding unnecessary debt are vital steps toward a sustainable ec...
Apr 11, 2024•52 min•Ep. 169
In this episode of our eCommerce Podcast, host Matt Edmundson sits down with David Braithwaite, a strategic coach and entrepreneurial expert, to discuss the crucial aspects of successful ecommerce entrepreneurship. They delve into the art of mastering time, money, relationships, and purpose, offering a wealth of knowledge for both budding and experienced entrepreneurs. Show Notes: 1.The Four Key Freedoms in Entrepreneurship: Time: Understanding the value of time management and achieving a work-l...
Apr 04, 2024•50 min•Ep. 168
Welcome to this episode of the eCommerce Podcast where we explore omnichannel success looks like with special guest Vikram Saxena of Better Commerce. Our conversation navigates how technology, innovation, and customer-focused strategies win in eCommerce, as well as how the Fragrance Shop turned challenges into opportunities, revolutionising the way we think about retail and customer engagement. In This Episode, You Will Learn: The Power of Mini Warehouses: Discover how the Fragrance Shop transfo...
Mar 28, 2024•50 min•Ep. 167
In this episode of eCommerce Podcast, host Matt Edmundson sits down with Sarah Williams, the Founder of Launch Your Box, to discuss key strategies for growing an online business. Sarah's innovative approach to eCommerce, which combines entertainment with engagement, offers a fresh perspective on audience growth and customer experience. Here are the highlights and key takeaways from their conversation: Entertainment as a Key Sales Strategy: Moving beyond traditional selling to create an entertain...
Mar 21, 2024•52 min•Ep. 166
In this enlightening episode of the eCommerce Podcast, host Matt Edmundson sits down with Zohar Hod, a visionary at the forefront of ethical data practices and the push towards a cookieless future in eCommerce. As we get into the intricacies of privacy, trust, and the evolving digital landscape, Zohar shares invaluable insights that are set to redefine how eCommercers connect with their audience. In this episode, we cover: The End of the Cookie Era: Explore how the digital marketing landscape is...
Mar 14, 2024•43 min•Ep. 167
In this insightful episode of our podcast, we explore the realms of eCommerce SEO and visual marketing with Eagan Heath, the brains behind Caravan Digital. Here are the key highlights and strategies from our discussion: Key Highlights: 1. Eagan Heath's Background & Expertise: Founder of Caravan Digital and the innovator behind the unique pet portrait business, Splendid Beast. A digital marketing guru with a passion for turning online traffic into treasure since 2016. 2. Revolutionising Websi...
Mar 07, 2024•51 min•Ep. 165
In this honest conversation of eCommerce Podcast, host Matt Edmundson sits down with Mario Lanzarotti, a renowned high-performance coach. They get into the critical yet often overlooked topic of burnout in the eCommerce industry. This episode is a treasure trove of insights, strategies, and real-life experiences aimed at helping professionals understand, recognize, and effectively manage burnout. Key Points Discussed: 1. Understanding Burnout: Definition and identification of burnout. Common mis...
Feb 29, 2024•49 min•Ep. 164
Introduction to Nikita Vakhrushev and Aspekt: Discover Nikita’s journey from a 19-year-old entrepreneur to a digital marketing expert. Insights into Aspekt’s role in elevating over 100 D2C brands. The Untapped Potential of SMS Marketing: Uncover why many businesses overlook collecting phone numbers for SMS. Integration of SMS with platforms like Klaviyo and OmniSend. The cost-effectiveness and direct customer reach of SMS marketing. Educational Content in Emails: The shift from sales-driven to e...
Feb 22, 2024•47 min•Ep. 163
Revolutionise Your eCommerce Game: Master Delivery & Returns Like a Pro! Join us on this enlightening journey with Matt Edmundson and special guest Dana von der Heide from Parcel Perform, as we delve into the crucial world of eCommerce delivery and returns. In this must-watch episode, discover how you can save thousands by fine-tuning your approach to shipping, handle returns with ease, and ultimately protect both your business and the environment. Whether you're a budding online retailer or...
Feb 15, 2024•48 min•Ep. 172
Ready to up your Google Ads game in the eCommerce world? Tune in as we dive deep with digital advertising expert Kristians Sikora, exploring everything from Performance Max campaigns to conversion tracking secrets. Whether you're a seasoned pro or just starting out, this episode is packed with actionable tips to skyrocket your online success! Join host Matt Edmundson and guest Kristians Sikora from Aime Media as they unravel the complexities of Google Ads in eCommerce. Learn about customer acqui...
Feb 08, 2024•51 min•Ep. 171
Dive into the future of eCommerce in the pharmacy industry with AJ Asgari, a trailblazing entrepreneur who's redefining how pharmacies operate online. Discover how he's turning challenges into innovative solutions, even from Oklahoma! In this episode, we sit down with AJ Asgari from Drugstore to Door, exploring his pioneering journey in transforming the pharmacy sector through eCommerce. From overcoming regulatory hurdles to implementing cutting-edge technology, AJ's story is a masterclass in in...
Feb 01, 2024•47 min•Ep. 170
Ever wondered how the big players in eCommerce like Instacart and DoorDash solved the classic 'chicken and egg' dilemma? Join us as we dive into the world of online marketplaces with Shirish Nadkarni, a mastermind behind successful startups, and unravel the secrets to thriving in a world dominated by digital giants. In this enlightening episode, we sit down with Shirish Nadkarni, the brain behind LiveMocha and a key figure in BlackBerry's internet email development. We delve into the intricacies...
Jan 25, 2024•48 min•Ep. 169
Are you struggling to increase sales and customer loyalty in your eCommerce business? What if we told you the secret lies not in what you're selling, but in how well you understand your customer's journey? In this episode, we explore the art of decoding customer behaviour, revealing strategies that transformed a simple online store into a thriving marketplace. Stay tuned as we unveil the power of qualitative and quantitative research, and learn how talking to just 20 customers can skyrocket your...
Jan 18, 2024•49 min•Ep. 168
Welcome to another insightful episode of the eCommerce Podcast, where we delve into the art and science of digital marketing with our special guest, Taylor Frame. Taylor, an expert in eCommerce growth, shares his profound knowledge on creating effective acquisition funnels. In This Episode, You Will Learn: Taylor Frame's Background In eCommerce: His journey from working with large eComm shops to focusing on small to medium businesses. The inception and growth of his agency, Focus Funnels. 2. The...
Jan 11, 2024•54 min•Ep. 167
Welcome to another engaging episode of our eCommerce Podcast, where we had the pleasure of hosting Staeven Frey, a renowned expert in branding and marketing. In this episode, we delve deep into the concept of being distinctive in business, not just different. Here are the detailed show notes to guide you through our conversation: 1. Introduction: Welcoming Staeven Frey, a branding and marketing expert. 2. Overview of the episode's focus: Understanding the difference between being distinctive and...
Dec 21, 2023•1 hr 7 min•Ep. 166
Step into the world of eCommerce giants with Nirav Sheth of Anatta, unravel the common threads that weave through successful multi-million dollar brands and explore innovative strategies for eCommerce excellence. From groundbreaking strategies to the fine art of customer engagement, this episode is packed with invaluable insights. Get ready to unlock the potential of your eCommerce business with wisdom from the top! Key Takeaways: Focus on Customer Retention and Engagement : One of the key insig...
Dec 14, 2023•51 min•Ep. 165
Ever wondered how to make your eCommerce business not just survive, but thrive? Get ready for an exclusive conversation with Neil Hoyne, Google's Chief Strategist, as we dissect the steps of building a customer-centric, data-driven eCommerce empire. This is more than just a podcast episode—it's a blueprint for your online business success! Here's a snapshot of the key insights shared: Understand and Prioritise Your Best Customers : Neil Hoyne emphasises the importance of identifying and focusing...
Dec 07, 2023•43 min•Ep. 164
Step into the realm where creativity meets strategy in 'Mastering Multi-Channel Marketing in the Family and Women's Wear Sectors'. In this episode of the eCommerce Podcast, discover how to brilliantly navigate the multi-faceted world of digital marketing, specifically tailored for family-oriented audiences. Learn from Anna's expert insights on leveraging platforms like Facebook and Google Ads, and find strategies that will elevate your brand's online presence. Key Takeaways: Strategic Customer E...
Nov 30, 2023•53 min•Ep. 165
Jump into the world of pay-per-click advertising with PPC expert Phil Byrne as he unravels the complexities of Google Ads, e-commerce strategies, and the power of data analytics. Whether you're a startup or an established brand, get ready for a wealth of actionable insights.This is a must-listen for anyone looking to sharpen their PPC skills in the dynamic world of e-commerce. Key Takeaways: 1. E-commerce PPC Strategies : Phil Byrne highlights the importance of Google Shopping and remarketing in...
Nov 23, 2023•59 min•Ep. 164
Step into the e-commerce growth with guest, Ian Hammersley and host, Matt Edmundson as they dissect the numbers that power successful online businesses. In this insightful episode they reveal the seven unexpected KPIs that could catapult your e-commerce store beyond the £10 million mark. Forget surface-level strategies; it's what lies beneath that counts. Tune in to master the art of scaling in the relentless digital marketplace, and turn your e-commerce venture into a towering success. Here's a...
Nov 16, 2023•58 min•Ep. 162
🎯 Have you ever wondered why your online ads hit the mark sometimes and miss by miles at others? The answer lies in the volatile world of data targeting. Tune into our electrifying episode "Unpacking the Volatility of Data Targeting in Social Media and AdTech" and unravel the mystery. From new frontiers of data specificity to precision targeting of audiences smaller than a closet space, get ready for a wild ride through the heart of modern marketing! 🎯 Key Insights: Strategic Marketing Touchdo...
Nov 09, 2023•52 min•Ep. 161
