Are you ready to explore the world of online marketing and revolutionise your e-commerce game? Join us on this journey as we dive into 'How to Plan 12 Months of Online Marketing in 45 Minutes' with Fiona Allman-Treen from "FAT Promotions". Get ready to discover new strategies, surprising revelations, and expert insights that will take your online business to new heights. 🎯 Key Insights: It's the holiday season! Adapt and capitalise on relevant holidays. Be ahead of the game. Launch Valentine's ...
Nov 02, 2023•51 min•Ep. 160
Are you struggling to allocate your marketing budget effectively? Wondering how to maximise your return on investment? Join us on the "Mastering Marketing Spend: A Financial Perspective" episode of the eCommerce Podcast, where we dive deep into the world of ad budgets and uncover insights with Matt Putra to help you make informed decisions. Here’s a summary of the great stuff that we cover in this show: Matt Putra zeroes in on why vigilant monitoring and precision in measurement can make or brea...
Oct 26, 2023•51 min•Ep. 161
Discover the five essential steps to a successful product launch with Dylan Lam, as he shares his expert insights on how to unleash the power of content marketing, connect the dots in product research, and utilise platforms like Kickstarter for maximum impact.
Oct 19, 2023•52 min•Ep. 161
Are you struggling to connect with the elusive Gen Z audience on TikTok and Snapchat? Look no further! In this episode of our eCommerce Podcast, we delve deep into the world of Gen Z and uncover the insider tips and tricks to dominate these popular platforms. From unleashing your creativity without a film crew or high-end camera to understanding the power of short-form content and swipe culture, our expert guests share invaluable insights that will revolutionize your approach to social media mar...
Oct 12, 2023•1 hr•Ep. 159
Are we witnessing the death of traditional email marketing? Dive in as Damon reveals how AI might be the game-changer we never knew we needed, especially in the fever pitch of Black Friday.
Oct 05, 2023•57 min•Ep. 159
Are influencers becoming the new storefronts of our digital age? Dive into a conversation that explores how trust, personalization, and the rise of direct-to-consumer shopping are reshaping the very fabric of e-commerce. Discover how a world once dominated by brands is now bending to the authenticity of influencer recommendations. The future of online shopping is here, and it's more personal and dynamic than ever before.
Sep 28, 2023•46 min•Ep. 158
Discover how you can master the ecommerce journey with Nahar Geva as he reveals his proven step-by-step formula to go from breaking even to financial independence in the world of online marketplaces! Don't miss out on these invaluable insights!
Sep 21, 2023•51 min•Ep. 157
Are you stuck in the past with your website design, or ready to leap into the future? Discover the untapped strategies that could redefine online shopping, boost your leads, and bring an entirely new dimension to your customer experience.
Sep 14, 2023•52 min•Ep. 156
Delve into a riveting discussion with Amelia Coomber, where the unexpected facets of e-commerce emerge, challenging our conventional thinking. Are you ready to uncover the secrets behind mastering the digital marketplace?
Sep 07, 2023•1 hr 1 min•Ep. 155
Venture into the future of eCommerce with AI, as we explore its transformative potential and philosophical implications. Max Sinclair opens up the conversation about the role of AI in eCommerce, the potential of AI-driven startups, and the philosophical aspects of AI. This episode takes you on a journey through a future where AI is an essential part of every eCommerce strategy.
Aug 31, 2023•18 min
Turn your best-selling products into compelling email campaigns that drive customer engagement and boost sales. Daniel Budai shares insightful strategies on effective email marketing, shedding light on the crucial role of best-selling products, SMS, and customer account emails. Discover why what sells online sells in your emails too.
Aug 24, 2023•20 min
Unveil the power of well-crafted marketing personas and discover how they can make or break your marketing strategy. Neil Hoyne introduces the concept of marketing personas, highlighting potential pitfalls and the essence of accurate attribution. Learn how to avoid sabotaging your own marketing efforts by understanding and correctly utilizing personas.
Aug 17, 2023•22 min
Diving deep into the world of eCommerce metrics, this episode reveals how the right numbers can shape your business success. Oliver Spark from Sweet Analytics guides us through the importance of understanding and leveraging key metrics like AOV, frequency, new customers, and CAC. Learn how to quantify your growth targets and the critical role new customers play in achieving these goals.
Aug 10, 2023•17 min
Tune in to explore how the magic of Disney's 'linertainment' concept can revolutionize your eCommerce customer experience. In this episode, we draw on Vance Morris's experience at Disney to examine how linertainment can reshape eCommerce customer journeys, reducing friction and amplifying engagement. Discover how a clear USP and the power of micro-influencers can elevate your business strategy.
Aug 03, 2023•20 min
Unravel the complex world of ecommerce regulations with Paul Rafelson, a seasoned lawyer who's on a mission to help online businesses navigate through the labyrinth of sales tax issues and intellectual property disputes. Here's a summary of the great stuff we cover in this show: Paul shares his views on the importance of understanding tax obligations and legalities for e-commerce businesses. He emphasizes the importance of legal protection for online businesses through legal entities like LLCs o...
Jul 27, 2023•52 min
Dive into the world of email marketing as Laura Hanlon unravel the secrets of effective email flows and list building strategies. Discover how these powerful tools can transform your customer engagement and skyrocket your revenue. Don't just send emails, build relationships and drive growth! Here's a summary of the great stuff we cover in this show: Laura Hanlon discusses the common pitfalls in email marketing, such as poor design, lack of optimization, and the tendency to blast emails to everyo...
Jul 20, 2023•48 min
Are you struggling to grow your e-commerce business? Oliver Spark, a growth expert, shares his invaluable insights. From understanding your target Return on Ad Spend (ROAS) to the importance of offering customers more channels, Oliver dives deep into the strategies that can propel your business growth. He shares his unique experiences from the White Company, discussing how product strategy can increase the average order value and why focusing too much on retention can be a pitfall. Don't miss ou...
Jul 13, 2023•43 min
Is your business struggling to keep up with the ever-evolving landscape of content creation and growth techniques? In this episode, we dive deep into the secrets of skyrocketing business success with Leo Castillo, an expert marketer and growth strategist. Get ready to unleash your business's full potential as Leo shares invaluable insights on mastering content creation, overcoming growth challenges, and unlocking the power of frequent product launches. Don't miss out on this opportunity to level...
Jul 06, 2023•52 min
Have you ever wondered why branding is so important for your eCommerce business and if your branding truly stands out? In this thought-provoking episode of the eCommerce Podcast, Stæven Frey from Quantum Branding explores the concept of sensory assets and how they shape our memories of brands. Learn why having distinct and memorable elements is crucial for standing out in a crowded market. Discover the secret to creating a lasting impact. Tune in now to this eye-opening episode on the importance...
Jun 29, 2023•50 min
Are you tired of poor delivery experiences on your e-commerce site? Most consumers have no idea when their products will actually arrive, but that needs to change. In this episode, our special guest, Steve Orenstein talks about how his same-day delivery system for global e-commerce businesses - Zoom2u and Locate2u are creating a fantastic delivery experience, increasing repeat orders and driving volume like never before. And with a fleet of your drivers, you can save money by avoiding those pesk...
Jun 22, 2023•49 min
Are you unknowingly slowing down your Shopify store with unused apps? In today's episode of the eCommerce Podcast, we dive into the often overlooked issue of background requests and injection scripts from unused apps, and how they can drag down your page speed and bottom line. Join us as we explore the subtle but crucial impact of page speed on user experience, SEO ranking, ad buying quality score, and even the subconscious decision-making process of your customers. Discover the delicate balance...
Jun 15, 2023•53 min
Are you lagging behind in the world of generative AI tools? Join us on today's episode as we explore the complexities of generative content and copyright with a true data scientist - Matt Ranta from Nimble Gravity - who knows the power of experimentation and iteration! Learn how your business can accelerate growth and productivity by utilizing these tools. Don't let fear hold you back, instead learn how to use these tools to your advantage. ABOUT MATT: Matt Ranta, a digital dynamo and Head of Pr...
Jun 08, 2023•51 min
Do you feel like your online shopping experience is lacking? Are you tired of being recommended the same products over and over again? Tune in to today's episode of eCommerce Podcast where our special guest Alan Gormley from Shopbox shares the secrets for your retail business to achieve success through the power of AI. In this episode, we explore how AI is revolutionizing the e-commerce game and creating personalized experiences for customers. From curating products to understanding price elasti...
Jun 01, 2023•57 min
Want to cash out your Shopify store in weeks instead of months? That's the promise today's guest on the eCommerce Podcast is making. Tune in to this week's episode where Matt is joined by Fabio Savi from Everstores - the one-stop-shop for acquiring and operating Shopify businesses. Fabio shares the secrets to their bold promise and the art and science behind it all. You wouldn't want to miss out on this conversation! About FABIO: Fabio is the rockstar ex-banker who's now leading the acquisitions...
May 25, 2023•52 min
In this special Spotlight Episode, we take a break from the usual deep dive into specific e-commerce topics, and instead, shine a light on "Mason", a company that's making waves and doing some pretty impressive work in the world of eCommerce and AI. Kaus Manjita, the founder of Mason joins Matt to talk about how the company that was launched amidst the pandemic in 2020 has been growing steadily for the past three years and how they leverage powerful systems and technology to help smaller brands ...
May 18, 2023•55 min
Did you know that the number one reason customers cancel subscriptions is because they get too much product? Tune in to this week's episode of the eCommerce Podcast where Matt is joined by Ben Fisher from Rodeo to talk about how to make your subscriptions model stand out from the rest and give your customers the best experience while retaining them for a long time. We delve deep into the main problems associated with standard subscription models and how brands can address these concerns and impr...
May 11, 2023•53 min
Do you want to build long-term customer loyalty and a sustainable business? Tune into today's episode of Push To Be More as our special guest, Monica Sharma-Patnekar reveals her top tips to help you do that. Learn how building customer relationships and consistently translating it into all aspects of the business can help your business stay ahead of the curve. ABOUT MONICA: Monica is an eCommerce brand mentor & consultant, a purpose-driven (digital) brand, marketing & strategy profession...
May 04, 2023•49 min
Are you an entrepreneur looking to expand your business and find new suppliers? In this episode, Sebastian Herz from Zignify joins Matt to talk all things product sourcing. Tune in to discover how to source products for your website, common mistakes to avoid while sourcing products globally and save millions of dollars on your product purchasing cost. Whether you're just starting out in eCommerce or have a business already, you won't want to miss this episode of the eCommerce Podcast . ABOUT SEB...
Apr 27, 2023•50 min
Are you a content creator or a business owner looking for ways to connect with your audience? John Roman from BattlBox joins Matt in this episode of the eCommerce Podcast to share valuable insights from the tremendous success of his own business and on creating & testing content that resonates with your audience that you won't want to miss. Tune in now to discover the power of content in building strong, engaged communities. ABOUT JOHN: Meet John Roman - the CEO and Co-Founder of the electri...
Apr 20, 2023•1 hr
Are you struggling to make your Facebook Ads work for your business? Tune in to today's episode of the eCommerce Podcast where Marin Ištvanić from Inspire Agency joins Matt to talk about all things Facebook Ads. In the last 12 months, Marin has spent over $30 Million on Facebook ads, and today he’s going to share some of his go-to Facebook ads strategies and learnings as well as some additional tips and tricks to help you do the same. You don't want to miss out on this one! A B OUT MARIN: In t...
Apr 13, 2023•54 min
