Wanna learn how to take your product and turn it into a successful direct marketing campaign? This episode is for you! A lot of people think that direct marketing is only for big businesses, but that's simply not true. You can use these techniques with any size business. So whether you're just starting out or you've been in business for years, listen to this episode and start generating more sales using direct marketing. Cody Bramlett joins Matt on the eCommerce Podcast to discuss how any busine...
Sep 08, 2022•1 hr
In this episode we’re going to talk about the importance of customer experience and how you can improve it before, during and after the sale. Customers are more savvy than ever before and they know what they want. If you don't give them what they want, they'll go somewhere else. Adam Pearce joins Matt to explore how to give our customers an amazing experience that will keep them coming back for more. ABOUT ADAM Adam is the co-founder and CEO of Blend Commerce, the eCommerce Customer Experience A...
Sep 01, 2022•50 min
Looking for a winning product idea? You're in luck! In this episode, Tim Jordan joins Matt Edmundson on the eCommerce Podcast to share foolproof tips for choosing a product that will make you money. So whether you're just starting out or you've been in the game for a while, these tips will help you find a winner every time. ABOUT TIM Tim Jordan is the Founder of Private Label Legion, a community of sellers and entrepreneurs who come together to share ideas, impart knowledge, and create a solid n...
Aug 25, 2022•53 min
You've seen those websites that offer monthly subscriptions and thought "Hey, I could do that too!". But what's the secret to getting people to keep paying every single month? In this episode with Evan Padgett you’re gonna learn everything you need to know about subscription eCommerce. How it works, why it's important, what tools are out there- all of that good stuff. If you're looking for some way to make money with your marketing skills then this is a great place to start! ABOUT EVAN Evan Padg...
Aug 18, 2022•1 hr 3 min
If you're like most business owners, you know that digital marketing is important. But working with a digital marketing agency can be tricky- especially if you're not sure what to expect. In today’s show Robert Giovannini joins Matt to talk about digital marketing agencies and how businesses can get the most out of their relationship with them. ABOUT ROBERT Robert is the CEO of Ironplane , a full-service eCommerce agency specialising in platform design, development, and digital marketing. He bri...
Aug 11, 2022•51 min
Looking to expand your business into the EU? In this episode, Andy Hooper joins Matt to discuss how to make the most of your expansion strategy and tips for succeeding in new markets. ABOUT ANDY Andy is the CEO of Global E-Commerce Experts, has been successfully expanding e-commerce brands into new markets for over 15 years. An accomplished specialist in e-commerce, Andy now works with companies around the world providing comprehensive gateways and solutions to new markets, especially US-based o...
Aug 04, 2022•58 min
Learn how SMS marketing can help your business in ways you never imagined. In today's episode you'll see how easy it is to connect with customers and increase sales using this powerful communication tool. ABOUT TADEJ Co-Founder of CartBoss, a text messaging solution for recovering abandoned carts. Former developer now focused on running day-to-day operations and achieving long-term goals for the company. Here’s a summary of the great stuff that we cover in this show: 99% of people open text mess...
Jul 28, 2022•46 min
Is selling on multiple online marketplaces the right strategy for your business? These days, it seems like everyone is selling their products on multiple online marketplaces. But is that really the best strategy for your business? In this episode, Jesse breaks down the pros and cons of selling on multiple online marketplaces and understand what it takes to successfully sell on multiple marketplaces. ABOUT JESSE Jesse is Co-Founder & Managing Director at eCommeleon. He helps online retailers ...
Jul 21, 2022•51 min
How do you know who the best influencers are for your business? In today’s video you’re going to hear all about brand and influencer partnerships and how to find the perfect influencer for your company. Influencer marketing has become one of the most popular ways to market products on social media, but it's not always easy to find the right person or people for your brand. We're going to go over a few ways that can help make finding them easier so let me show you how it's done. ABOUT DAVID David...
Jul 14, 2022•1 hr
If you're like most people, you've been told that A/B testing is the way to go. But do you really need it? And if not, what should you be doing instead? Oliver Palmer sits down with host Matt Edmundson to talk about A/B testing for websites or sales pages and why you might not actually need it. Oliver Palmer is an Experimentation Practitioner and a Conversion Rate Optimisation Consultant. He works with organisations to demystify experimentation and the MarTech stack and better understand how to ...
Jun 26, 2022•1 hr•Ep. 98
LinkedIn Events is a powerful way to connect with other professionals, but many people are unsure of how to make the most of it. Patrick Collins joins Matt to talk about the value of LinkedIn events and how if done correctly can help generate leads for your eCommerce business. Patrick Collins has worked with startups for the past 10 years helping them to build the tech infrastructure across lead generation, sales, account management and hiring to scale to become global companies. His own startup...
Jun 16, 2022•53 min•Ep. 97
In order to achieve success in today's competitive marketplace, it's not enough to be good at what you do. You need to be remarkable. In this video, Rich Brooks joins Matt to discuss the concept of remarkability and how you can use it to create a competitive advantage for your business. Rich Brooks is founder and president of Flyte New Media , a digital agency in Portland, Maine, that’s been in business for nearly 25 years. He is a nationally recognized speaker on entrepreneurship, digital marke...
Jun 09, 2022•1 hr 2 min•Ep. 96
While many are still skeptical, AI is becoming more and more popular in the ecommerce industry, and for good reason. In today’s show Shanif Dhanani joins Matt to unpack AI and its value as a tool for eCommerce businesses to increase sales. Shanif Dhanani is the co-founder & CEO of Apteo. Prior to Apteo, Shanif was the lead engineer and head of analytics at TapCommerce, a NYC-based ad tech startup which was acquired by Twitter. Most recently, he was a data scientist and software engineer at T...
Jun 02, 2022•59 min•Ep. 95
If you're an ecommerce entrepreneur, one of the best ways to grow your brand is by using YouTube videos. In this podcast, Augie Johnston joins Matt to talk on how to use YouTube videos to grow your ecommerce brands and increase sales. Augie Johnston is a 35 year old ex-YouTuber, former professional basketball player, turned entrepreneur. He is currently making waves in the video editing industry as a result of his promising start-up called Vidchops. Vidchops, the brainchild of Augie, assists vid...
May 26, 2022•1 hr 6 min•Ep. 94
If you’ve tuned into the show, chances are you're an Amazon seller who's considering or maybe looking for a way out. Turns out, you're not alone! Thousands of sellers are making the switch to their own websites every day and with good reason - it's the future of eCommerce. In today’s show Lauren Gonzalez joined Matt to show you how to make the transition and set up your own website + brand. Lauren has personally been crafting visual brands for over a decade, having come from a background working...
May 19, 2022•1 hr 3 min•Ep. 93
We all know that personalising content is key to a great user experience, but did you know that you can do this even better by using zero-party data? Gen Furuwaka of Prehook joins host Matt Edmundson to talk about how something as simple as a quiz can help you capture zero-party data and open the doors to effectively personalise content at scale. Gen is the co-founder of Prehook, a leading quiz platform for Shopify merchants. He also hosts the eCommerce marketing podcast, Cart Overflow, where he...
May 12, 2022•1 hr 3 min•Ep. 92
What do you get when you combine a mutual love of free stuff with the power of influencers? Free product and sales! Cody Wittick joins Matt in this week's episode to show how influencer seeding, or giving away products in exchange for social media coverage, can help grow a business. Cody is the Co-CEO at Kynship, the agency that is paving the way for the future of influencer marketing. Over the course of 5 years, he built out a robust influencer program of 500+ influencers, all through the found...
May 05, 2022•1 hr 1 min•Ep. 91
Conversion rate optimization is a broad term, but it boils down to one thing: learning what your customers want and delivering it. AJ Davis of Experiment zone joins Matt to talk about everything from Conversion Rate Optimisation to how adopting an experimentation culture can help you find out what your customers want and how to get them on board! AJ Davis is a conversion rate optimization (CRO) specialist. She’s the founder of Experiment Zone, which helps online businesses grow their revenue by ...
Apr 28, 2022•1 hr 3 min•Ep. 90
Marketing is always changing. What worked in 2017 might not work in 2022. So what are the eCommerce trends that are being shaped by online shoppers in 2022? A lot has changed over the last few years on the social and economic front but also on the technological front. Many industries are struggling to keep up with technology changes. It's hard right now because there are so many options out there and it's difficult to know which one will work best for your business. Kenny Gray joins Matt on the ...
Apr 21, 2022•1 hr 3 min•Ep. 89
The military has been around for centuries, and in that time they've learned a few secrets to success. Whilst an Army soldier and a full-time entrepreneur are two very different entities, there is one thing that they share. Both require discipline. As entrepreneurs there is much that can be learned from the military that will help you grow your own eCommerce business. Stuart Leo sits down with Matt in today’s show to talk about 7 of the best tips borrowed from the military on how to grow your bu...
Mar 31, 2022•1 hr 6 min•Ep. 88
Technology is often blamed for all of society's problems, but what if the problem was us? A lot of people blame technology for all of their problems. But if you think about it, technology is just a tool and it's not the issue. The issue is with us and our mindset. Ian Finch joins Matt in today’s show to talk about how we can change our mindset and start using technology to our advantage instead of letting it use us. Ian Finch is a CEO, husband and dad. He’s also the Chair of the British Interact...
Mar 24, 2022•1 hr•Ep. 87
Facebook Ads are dead. I know, I know, you've probably heard that a million times before. But is it true and are you better off the sooner you start using Google Advertising? This show’s guest, John Horn, certainly believes this to be true. He joins Matt to talk about why Facebook Ads are no longer worth your time and how Google Advertising can actually help you make more money. CEO of Stub Group, a digital advertising agency and a Premiere Google Ads Partner. John has been with Stub Group for c...
Mar 17, 2022•57 min•Ep. 86
We all know that it's more profitable to keep a customer than to acquire a new one but most businesses don’t know how to do this effectively. Valentin Radu of Omniconvert sits down with host Matt Edmundson to talk about a simple and effective strategy that can help you maximise the lifetime value of your customers and see real business growth. Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetim...
Mar 10, 2022•58 min•Ep. 85
Amazon is an amazing platform for any business, but it can be way too easy to get lost in the sea of products. How do you make your brand stand out? To help you navigate this space and take advantage of all Amazon has to offer, Andrew Morgans joins Matt on the eCommerce Podcast to share five steps that will put your brand on the map! Andrew Morgans is a thought leader in the Amazon Branding space. He is a resident mentor at UMKC's Regnier Institute for Entrepreneurship and Innovation, and guest ...
Mar 08, 2022•1 hr 4 min•Ep. 84
In a world where every niche and subset has an equal competitor, how do you drive sales? The answer: micro-influencers. A lot of people are sceptical about the power of micro influencers, but in this podcast we’re going to show you how they can be an incredible tool for marketers. David Morneau is a Montreal-based entrepreneur and agency owner. Currently, he divides his time up as a Co-Founder at inBeat Agency and Founder & CEO at Breeze.co. At his agency InBeat, David helps brands leverage ...
Feb 24, 2022•45 min•Ep. 83
There is a lot of misinformation out there about SEO but one thing is for sure - you can't just do "keyword stuffing" anymore or use any old tricks. Google is onto us now so it will take a little more than that these days. This week Matt sits down with Nick Trueman to talk about how SEO can drive traffic and improve your customer experience and offer some simple tips for getting started with SEO today. Whether you are new to the game or an experienced pro, this episode has tips that are perfect ...
Feb 19, 2022•1 hr 7 min•Ep. 82
"Sales videos are boring." If you think this, you’d be right. Sales videos are, by definition, kind of boring! There's nothing more yawn-inducing than watching someone talk about their product for 20 minutes straight. But there IS something that makes people click play on your video instead of moving on with the rest of their lives, and it's funny content! In this week's podcast you'll learn how to use humour in your sales videos so you can sell products without scaring off potential customers -...
Feb 11, 2022•1 hr 10 min•Ep. 81
The about page is one of the most important pages on any eCommerce website. Prospective buyers want to learn everything they need to know before making up their minds as to whether or not they want to buy from you - everything from pricing information down to social proof and media handles and email addresses for contact purposes! The about page will play a role in the decision-making process of potential customers and where it fails to capture the reader's attention, conversion rates will suffe...
Feb 03, 2022•1 hr 10 min•Ep. 80
Do you want to kick off your own eCommerce business but are not sure how to get past your limitations or where to start? Perhaps this success story will inspire you to pull the trigger. Join the conversation as Jared Mitchell shares with Matt how he and his wife, Alana, built a successful eCommerce business from the ground up. Jared and his wife Alana have been successful "Fampretreneurs" for over 13 years. They have experience building a brand with AlanaMitchell.com, mastering retail with Skinc...
Jan 27, 2022•1 hr 1 min•Ep. 79
Do you have goods that are in-demand on Amazon? You're not alone. There's a massive opportunity for any business owner, mompreneur, or entrepreneur who has products they want to sell online. The question is: how do you manage it all? Chelsea Cohen joins Matt in our final episode of season seven to share secrets of how to leverage the power of Amazon for inventory management. Chelsea is an Amazon inventory management expert and the co-founder of SoStocked.com , which is an Amazon inventory manage...
Nov 11, 2021•1 hr 3 min•Ep. 78
