#93 - How To Capture Zero-Party Data To Effectively Personalise At Scale
Episode description
We all know that personalising content is key to a great user experience, but did you know that you can do this even better by using zero-party data?
Gen Furuwaka of Prehook joins host Matt Edmundson to talk about how something as simple as a quiz can help you capture zero-party data and open the doors to effectively personalise content at scale.
Gen is the co-founder of Prehook, a leading quiz platform for Shopify merchants. He also hosts the eCommerce marketing podcast, Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their ecommerce revenues. Gen has been in ecommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and lead Marketing at Jungle Scout, the leading software for Amazon sellers.
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