#64 - The REAL Personal Touch (a sneak peak from this year’s eCommerce Masterplan Summit.)
May 27, 2021•51 min•Ep. 64
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Episode description
Personalisation in eCommerce goes far beyond the welcome messages and product recommendations. It’s the key to long term profitability.
Join Matt as he talks to Chloe Thomas about all the things you can do to add the personal touch to your eCommerce business and your customers to gain that competitive edge.
Globally recognised eCommerce marketing problem solver, Chloe Thomas is the author or best selling books, keynote speaker, advisor and host of the eCommerce Masterplan Podcast and Keep Optimising Podcast. She helps her clients maximise their marketing performance.
Connect with Chloe Thomas
Keep Optimising Marketing Podcast
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