Ever wonder what it's really like to work with influencers and content creators? If you've ever asked yourself how much you should expect to spend, how to ensure you get the results you want, and even how to find the right person, my guest Harley Jordan of Millennial Escape is spilling on the tea on everything you need to know. Plus, as IG's original reels girl, she's sharing a few of her best tips + tricks for using Reels to increase your reach + grow your following on Instagram. What You’ll Le...
Feb 15, 2022•47 min•Ep. 103
Hate pop-up forms? Wondering if you REALLY need one on your website? Today we're talking about whether or not you should add an email pop-up to your eCommerce website and how you can make them less annoying to your customers. Read the Full Transcript http://ecommercebadassery.com/102 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! Want More Badassery? Join the eCommerce Badassery Facebook Group and con...
Feb 10, 2022•3 min•Ep. 102
How do you know when your automated email flows need an update? It’s easy to set and forget things like your Welcome Email Series and your Cart Abandonment Series, but every now and then it pays to review your email marketing automations to see if they still fit with your business goals and continue to make you money on autopilot. Today we’re talking through some of the things you should consider when figuring out whether you need to update your automated emails. What You’ll Learn The key things...
Feb 08, 2022•20 min•Ep. 101
Not sure if you should upgrade to Shopify 2.0? In today's BIZ BITE, I'm sharing what makes Shopify 2.0 different and how to use the new features with a few different use cases so you can decide if an upgrade makes sense for you and your business. Episodes Mentioned 54. Smashing Glass Ceilings & Growing through Social with Megan Tellez of Glass Ladder & Co. http://ecommercebadassery.com/54 67. Big Changes Coming To Shopify - Online Store 2.0 & What it Means for Merchants http://ecomme...
Feb 03, 2022•7 min•Ep. 100
When should you move to a bigger warehouse space? When should you start hiring a team? How do you build a team of people who WANT to work hard for you? Today's guest, Brian Burke is ready to answer all those questions for you. He is the founder of SellYourMac.com an Inc 5,000 company that has paid out $40 million to Apple users and is one of the world's largest purchasers of used Apple products. And I know you're thinking, why are we talking about buying and selling Apple products? Because when ...
Feb 01, 2022•37 min•Ep. 99
Sick of your existing theme; feel like it's time for an upgrade? In this week's Biz Bite episode I'm sharing my favorite Shopify theme and the things you should consider before purchasing your next theme. Read the Full Transcript http://ecommercebadassery.com/98 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eComme...
Jan 27, 2022•3 min•Ep. 98
Looking to expand the functionality of your Shopify store but not sure what app to use? In this episode, I’m sharing my favorite Shopify apps for common requests from online store owners. I’m sharing my favorite Shopify apps for: Quizzes, Product Reviews, Product Bundles, Subscriptions, Additional Discounts, Rewards and Referrals, Cross-Sells, Email Marketing, and even how to jazz up your Shopify Notification emails. Plus, if you’re ever looking for a Shopify developer, I’m sharing two resources...
Jan 25, 2022•22 min•Ep. 97
Welcome to a brand new series here on the eCommerce Badassery Podcast! Every Thursday I'll share. a quick and dirty episode answering ONE frequently asked question from eCommerce entrepreneurs JUST LIKE YOU! No intro or outro, and no fluff. Just a quick answer to a quick question. All of our Thursday Biz Bite episodes will be marked with [BIZ BITE] in the episode title so you can easily locate them. Perfect if you're trying to find a tool I mentioned once in some other episode that you can't rem...
Jan 20, 2022•2 min•Ep. 96
What’s better than having a successful eCommerce business? Having a successful eCommerce business that runs like a well-oiled machine instead of you into the ground. In today’s episode, I’m sharing some of my FAVORITE tools to help you set up and manage kick-ass processes in your eCommerce business. From customer service platforms, and social media schedulers, to sales tax management and almost everything in between. Tune in to hear what you need, the best options for your business, and scroll d...
Jan 18, 2022•23 min•Ep. 95
How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow your online store. After building her multi-six figure brick + mortar boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-ta...
Jan 17, 2022•3 min
Feel stuck when it comes to getting to that next level in your eCommerce business? Maybe you’ve hit a plateau, or you’re just feeling overwhelmed with the new year ahead and you’re not really sure how to set yourself up for success. If you’re feeling stressed or like you’re spinning your wheels, this episode is probably for you. I’m sharing the top 5 things that hold people back from reaching their goals in their eCommerce business and what you can do instead. What You’ll Learn The mindset block...
Jan 11, 2022•22 min•Ep. 94
Raise your hand if you want to grow your eCommerce Business in 2022? I'm pretty sure that at least 99% of your want to, that's why you're here, right? But it’s not enough to just say, hey I want to increase my sales by 20%, you have to be able to articulate how you’re going to do that so you can build out an action plan and actually achieve those goals. Today we’re talking about all the growth levers you have at your disposal so you can decide which match up with your initiatives for the year an...
Jan 04, 2022•20 min•Ep. 93
Raise your hand if you struggle to make progress in your business? Maybe you have a never-ending to-do list, projects you never seem to get around to or you just can’t make decisions because you’re all up in your head all the time… You’re not alone. But there is something you can do about it. Drum roll, please… It’s called accountability. I know… it SEEMS really obvious, right? Like duh, we need to hold ourselves accountable. But we know… that’s so much easier said than done. In today’s episode,...
Dec 28, 2021•11 min•Ep. 92
What do you wish you knew BEFORE you started your business? It’s so easy to look back and wish you’d done something differently. That’s why I asked the eCommerce Badassery Facebook Group what they wished they’d done before starting their business. Whether you’re just getting started or you’re already established, there is sure to be a quick little lesson or aha moment for you! What You’ll Learn Top tips from established eCommerce business owners Why you should always consider scalability before ...
Dec 14, 2021•18 min•Ep. 90
2021 has been another year where we had to expect the unexpected. While many of us, somewhat naively, anticipated a return to a kind of “new normal” that just hasn’t been the case. Instead, this year has once again required us to be nimble enough to pivot, lean into our communities for support and adapt to new ways of doing things. In today’s episode, we’re talking about everything we’ve seen happen in retail and eCommerce throughout 2021 and what we can expect for 2022. What You’ll Learn Why yo...
Dec 07, 2021•17 min•Ep. 89
You asked, I answered! In today’s episode, we’re covering some of YOUR most frequently asked questions about running your eCommerce business. Plus, I’ll share some other episodes you can check out to dig even deeper on a lot of these topics. Check the timestamps below to skip to the questions you care most about! What You’ll Learn How to get more traffic to your website? Should you do FB ads, will they make you more money? (8:35) How can you grow your email list with people who actually want to ...
Nov 30, 2021•30 min•Ep. 88
How much effort do you put into actually reflecting on your promotions? Or do you put in all the time, energy, and effort to run the promo without actually figuring out whether or not it works? If you're not looking at your numbers and confirming what did and didn't work, how do you know what to repeat or do better next time? In this week’s episode, I’m sharing my favorite tool for recapping your efforts so you know the best way to move forward. What You'll Learn The 3 most important questions y...
Nov 23, 2021•19 min•Ep. 87
How do you stand out in a saturated eCommerce market and get to the next level of business? It takes a few things, including attracting the right people to your brand, ensuring that people have a great experience before and after they buy, getting the right systems and automation in place, as well as having the right support as you grow. It sounds like a lot, but my guest this week, Tracy Matthews, has developed a unique framework that addresses all those things. The Desired Brand Effect is the ...
Nov 16, 2021•53 min•Ep. 86
Social media… a necessary evil according to most eCommerce business owners. It’s a magical place that can bring us lots of new customers but can also drive us mad. Platform changes, algorithm updates, new strategies, oh my! Trying to show up in all the places, using all the features, posting pretty pictures every day, creating entertaining content, engaging with your audience, the to-do list goes on and on. And when we realize we can’t manage it all on our own, we think maybe I should just outso...
Nov 09, 2021•40 min•Ep. 85
Raise your hand if you’ve been wanting to do more influencer marketing, but you find it too time-consuming to find the right partners? What if you could build an army of micro influencers who you know already love your product and shop with you? It’d be freakin’ awesome, right!? Well, guess what? There’s an app for that! Tune into this week’s episode to hear why micro influencers might be the best way to do influencer marketing and why tapping your existing customer base is the best place to fin...
Nov 02, 2021•30 min•Ep. 84
Anxious about Q4 and your eCommerce business? You’re not alone. With so much talk about how crazy Q4 is going to be, how online sales are going to skyrocket, and how much opportunity there is to make big bucks, it can be overwhelming just thinking about how you’re going to get through. In this week’s episode, I’m walking through some simple things you can do to glide through the holiday with ease. What You’ll Learn: Simple tricks for making sure you have productive work days Ways to balance work...
Oct 26, 2021•16 min•Ep. 83
Want to create kick-ass content that converts and send emails that get opened this holiday season? Here is a quick rundown of a few of my favourite content ideas to help you build relationships with your customers and increase your sales. What You’ll Learn Content ideas to keep your eCommerce business top of mind throughout the holidays Specific content prompts to help you build relationships and engagement with your audience Insight into how you can use the eCommerce Badassery Holiday Content B...
Oct 19, 2021•11 min•Ep. 82
Got that pretty email FOMO but not sure whether Flodesk is right for your eCommerce business? You’re not alone. It’s a question I get asked a lot and with Flodesk coming out of beta and raising their prices in a few short weeks, now is the perfect time to figure out whether you should jump on the bandwagon. I’m also talking about how you can create your very own pretty emails in whatever email marketing platform you’re using in your business. Skip to the design portion With Holiday Planning Guid...
Oct 12, 2021•15 min•Ep. 81
Do you ever recommend products you love to your family and friends? Would you do it even more if you were rewarded for it? Would your customers share your product with their friends and family if you offered them an incentive to do so? That’s the gist of referral marketing and it can be a really powerful channel for eCommerce businesses. In fact, it just may be one the most cost-effective ways to acquire new customers AND retain your existing ones. On this week’s episode, I’m talking to Raúl Gal...
Oct 05, 2021•49 min•Ep. 80
In a few short days we’ll be in Q4 and now is the perfect time to get your audience excited about the holiday season. It’s also the perfect time to start, or continue growing, your email list. Today I’m sharing some of my favorite list growth strategies and as well as some specific email ideas you can use in your own business. What You’ll Learn Simple ways to grow your email list What you should be focusing on for the month of October How to keep your growing list engaged and get them excited ab...
Sep 28, 2021•14 min•Ep. 79
Scared to show up on live video? You’re not alone. One of the biggest fears entrepreneurs face is showing up live on social media. It’s easy to get flustered, stumble over your words and mess up. But, live videos might just be what your audience needs to feel more connected to you and your brand. Today I’m sharing some of the tips and tricks that you can use to get over your fear of showing up on live video. What You’ll Learn How to prepare before you go live How to feel more confident showing u...
Sep 21, 2021•13 min•Ep. 78
Last week I had the pleasure of being a speaker at the Invisible to Six Figures Retreat hosted by Nicole Diedrich. It was an awesome educational event giving the attendees a 360-degree view of entrepreneurship with the goal of helping them excel in their business and ultimately their life. And while I myself was on the virtual stage as a speaker, I couldn’t help but learn a few things along the way and that’s what I’ll be sharing with you today! What You’ll Learn Common hangups that every entrep...
Sep 14, 2021•17 min•Ep. 77
eBay is the original online marketplace for product sellers, but it’s come a long way from its inception. More than just a place to hock your old clothes and accessories, eBay gives you access to buyers all over the world who are looking for that special item. Tune into this episode where I talk to Kristi Diemoz, the Sr. Manager of Seller Marketing at eBay where she shares what sets eBay apart from other marketplaces, who it’s for, and all the things you need to know to decide whether or not it’...
Sep 07, 2021•48 min•Ep. 76
Email marketing is my favorite way to make money in eCommerce businesses, especially since you can do so on autopilot. BUT… the only way to truly be successful with email marketing for your eCommerce business is to consistently test to improve your results overall. What You’ll Learn The 7 Main elements to test in your email marketing How to actually execute these tests How to identify the winners of these tests Episodes Mentioned Episode 3: Make Money on Autopilot with These Must-have Email Auto...
Aug 31, 2021•24 min•Ep. 75
Step 3 in a kick-ass Holiday Campaign is promotion. Now that you’ve figured out what you’re doing and you’ve got all your ducks in a row it’s time to shout it all from the rooftops! In this week’s episode, we’re going to walk through how to figure out what sales you should run in your business, how to actually promote them to your customers, and my favorite way to manage graphic needs for an eCommerce business during Q4. What You’ll Learn How to figure out what promotions make sense for YOUR bus...
Aug 24, 2021•21 min•Ep. 74
