Sometimes your life and business don't align, and until you have a team to manage your eCommerce business while you're away, you might have to temporarily shut down operations so you can take a real vacation. So... what do you do? Let's talk about it. What You’ll Learn What to do if you're going on vacation and don't have anyone to ship orders while you're away Links Mentioned The Lounge: Membership for eCommerce Business Owners Read the Full Episode Transcript http://ecommercebadassery.com/132 ...
May 26, 2022•3 min•Ep. 132
There's a lot of misinformation on the internet about what really causes your emails to land in someone's spam folder so today we're going to talk about what you really need to know about avoiding the spam folder. What You'll Learn Whether or not the email platform you use will affect your email deliverability What is a dedicated sending infrastructure and if you need one What causes emails to go to the spam folder How I improved my email marketing performance Episodes Mentioned eCommerce + Emai...
May 24, 2022•20 min•Ep. 131
Knowing where to put your time, energy and resources can be overwhelming... but I've got a simple way you can decide what to focus on next in your business and a few ideas for how to pick the best strategy based on your current needs. Links Mentioned The Lounge: Membership for eCommerce Business Owners http://ecommercebadassery.com/membership Episodes Mentioned 93. All the Ways to Grow Your Business in 2022 http://ecommercebadassery.com/93 FREE Resource Library Every freebie I’ve created to help...
May 19, 2022•5 min•Ep. 130
Fulfillment isn't sexy, but it does take up a lot of time and resources in your eCommerce business... so it's worth taking a little time to optimize the process and make sure you're as efficient as possible. How nice would it be to cut down on the time it takes you to fulfill an order so you could actually increase your orders without increasing your staff? What You'll Learn The simple 4-step process to getting your orders out the door as quickly as possible The 4 most common order picking proce...
May 17, 2022•17 min•Ep. 129
How much traffic is enough traffic for your eCommerce website? Well, it depends. How much money do you want to make in your eCommerce business? In this episode, I'm sharing a simple calculation that will tell you how much traffic you need to hit your revenue and profit goals! What You’ll Learn A 4-step calculation that'll tell you exactly how much traffic you need to hit your revenue and profit goals! Links Mentioned http://ecommercebadassery.com/membership Read the Full Transcript http://ecomme...
May 12, 2022•5 min•Ep. 128
Creating an event around your latest product, collection, or even your latest promotion is a surefire way to drum up excitement and increase your overall sales results. On this week’s episode, I’m breaking down the step-by-step, A to Z process of launching a new product in your eCommerce business, including a marketing launch plan, the content you need to create to support your launch, and how to entice your audience to join your pre-launch list. WHAT YOU’LL LEARN The 4 essential steps you need ...
May 10, 2022•19 min•Ep. 127
If you're launching new products, collections, or promotion and not seeing the sales results that you want... this is the episode for you. What You’ll Learn The simple 4-step system to sell out your product launches Read the Full Transcript http://ecommercebadassery.com/126 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Ba...
May 05, 2022•5 min•Ep. 126
If you’ve been paying attention to what’s going on in our world right now, some people are saying another recession is on the way. I’m no economist and I don’t have a crystal ball so I’m not exactly primed to predict what’s going to happen… I can, however, take my experience launching a successful business during a recession to share a few ways that you can prepare your eCommerce business for what might come. What You'll Learn How to recession-proof your business How to make sure you have the fu...
May 03, 2022•13 min•Ep. 125
With only 60 characters available for the subject line of your emails, preview text is your opportunity to provide that little something extra to get your subscribers excited to open your emails. What You’ll Learn What preview text is How preview text can help your email open rate Ideas for what content to include in your preview text Read the Full Transcript http://ecommercebadassery.com/124 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your...
Apr 28, 2022•4 min•Ep. 124
Need more traffic? You and every other eCommerce entrepreneur I’ve met :) Today we’re running through all the different ways you can drive traffic to your eCommerce store. We cover 7 main ways to do this with some specific strategies for each one. Remember, no one strategy is ever going to revolutionize your biz. All of these strategies work together, so make a commitment to creating an experience for your people across as many of these channels as you can manage. You don’t have to do them ALL a...
Apr 26, 2022•32 min•Ep. 123
Not sure if you should be getting more email signups? In today's episode, I share a few key metrics you should look at when deciding whether or not your forms are performing What You’ll Learn What the average conversion rate for signup forms is Whether or not more fields affect the signup rate If asking for phone numbers lowers your signup rate Links Mentioned https://www.klaviyo.com/blog/best-signup-form-data Read the Full Transcript http://ecommercebadassery.com/122 FREE Resource Library Every...
Apr 21, 2022•2 min•Ep. 122
Entrepreneurship is hard... but so is life. And if we can do hard things in life, we can do them in business too. But sometimes we just need a little reminder of that, so that's what today's episode is all about. So, the next time you need a little kick in the butt to get in gear and grow your eCommerce business this episode is a must-listen. What You'll Learn Why "experts" might be wrong about what's best for your business The thing you might need to get to your goals faster Why entrepreneurshi...
Apr 19, 2022•14 min•Ep. 121
iOS15 was released almost a year ago but there's still a little confusion on how that affects your email metrics, so today we're clearing up that confusion and sharing what has changed with email reporting and the new benchmarks you'll want to aim for. What You’ll Learn How open rates are affected by iOS15 What the new open rate benchmark is What metrics are NOT affected by iOS15 Episodes Mentioned 65. iOS15 is Hiding Email Open Rates. What this Means for Your eCommerce Business. http://ecommerc...
Apr 14, 2022•2 min•Ep. 120
You’re listening to this podcast to learn all the ins and outs of running an eCommerce business, but have you ever thought of appearing as a guest on one yourself? In today’s episode, we're talking about how can you use podcast guest spots and podcast advertising to help grow your product-based business and the best ways to approach finding a show that is going to have your ideal customers listening to it. What You’ll Learn The main ways that product-based businesses can use podcasting into thei...
Apr 12, 2022•51 min•Ep. 119
If only you had a crystal ball to tell you the best day and time to send your marketing emails so they made the biggest impact and generated the most revenue… Well, you sort of do and it’s in today’s episode. After sending millions of emails I’m sharing the days and times I’ve seen the most revenue generated plus giving you a few tips and tricks on how you can figure out what is best for your business and customer. What You’ll Learn How to determine the best day and time for YOU to send emails T...
Apr 07, 2022•4 min•Ep. 118
Every business has a way of turning into a bit of a shitshow. Things get messy, overwhelming, and not so organized. But with spring in the air and the end of Q1 upon us, now is a great time to Spring clean our businesses! In this week’s episode, we’re talking about 15 things you can do to spring clean your business right now and move forward feeling refreshed and renewed! Here’s what you’ll learn: Ways to optimize your email marketing, your business operations, your customer experience, your web...
Apr 05, 2022•16 min•Ep. 117
So you've landed your first big retailer meeting and you can already see the dollar signs and the clout that comes with being featured in a store like theirs... But, working with big retailers isn't always all it's cracked up to be. In today's BIZ BITE episode, we're talking about how you can prepare your mindset for this meeting and the boundaries you'll want to set for yourself and your business. What You’ll Learn The #1 mindset tip when going into ANY negotiation The 2 policies you'll want to...
Mar 31, 2022•4 min•Ep. 116
The thought of starting a business from scratch is overwhelming to say the least but hanging out with so many eCommerce entrepreneurs has got me thinking about starting another product-based business lately. And even though I’m not exactly sure what product it would be, I know exactly what I would do. Join me this week as I break down the steps I would take to set up a new brand, build a website and create a memorable customer experience. I also dive into my marketing strategy and timeline for l...
Mar 29, 2022•18 min•Ep. 115
You spend so much time marketing your eCommerce business, but how do you know if those efforts are actually paying off? In this week’s BIZ BITE episode I’m sharing 3 super powerful reports available in Google Analytics that will help you better understand your customer’s journey and which marketing channels are actually driving revenue for your business. If you just cringed when I said Google Analytics I encourage you to stick with me because it’s a powerful tool you need to understand if you wa...
Mar 24, 2022•6 min•Ep. 114
You’ve spent a lot of time and effort creating an incredible product that ticks all of the boxes … but what about your packaging? Have you thought about what it will look like when you wrap it up and send it to your customer? And if you have, are you making sure it’s strategic? This week Whitney Zimmerman, Founder of packaging and brand design studio the WildHive, joins us to talk all things strategic packaging. We deep dive into the 3 pillars you need to implement when coming up with your produ...
Mar 22, 2022•38 min•Ep. 113
There were two big announcements this week that might have you a bit stressed out. Klaviyo is changing its pricing structure and Google Analytics is retiring Universal Analytics which means everyone will have to switch to GA4. In this quick bonus episode, I'm giving you all the details you need to know right now and clearing up a bit of confusion I've heard on the internet. Links Mentioned Google Analytics Crash Course http://ecommercebadassery.com/data FREE Resource Library Every freebie I’ve c...
Mar 17, 2022•6 min
Ahh… website conversion… feels like the holy grail of eCommerce doesn’t it. You spend all this time making your pretty website, uploading your products, driving traffic… and then, after all, that time, energy, money, blood sweat, and tears… you only get a few sales. So what gives? Well, the easiest way to figure out what you need to focus on is to break down the shopping journey on your website. Anytime you’re trying to troubleshoot results, you’ll want to break it down to the smallest possible ...
Mar 17, 2022•5 min•Ep. 112
Ever wondered if all that time, energy, and effort you’re putting into your social media is worth it for your eCommerce business? I mean… we all know it’s important to some degree, we keep doing it right? But how often do you ask yourself if it even has any impact on your customer’s buying decisions? This week we’re deep-diving into the results of a social media study that looked at how consumers use social media to shop and what platforms they interact with at each step in their buying journey....
Mar 15, 2022•18 min•Ep. 111
Email marketing is a great way to make money in your eCommerce business, but you can't have great results from email marketing if you don’t have a list of people to email. So how are you supposed to grow the list? Giveaways tend to build lists quickly, but are they the right option for you and your business? Listen in to find out! What You'll Learn Whether or not giveaways are a good way to grow your email list How to better execute giveaways for enhanced reach How to use followup email to conve...
Mar 10, 2022•5 min•Ep. 110
Like most people, I had some preconceived notions about automated chat marketing. But the reality is 3 billion people use messaging apps a month to communicate with friends and family--so why can’t eCommerce businesses use the same platforms to communicate with their customers? My guest today is Mike Yan, CEO, and co-founder of ManyChat, an automated chat marketing platform. He’s helping us debunk the myth that automated messages are icky, and instead, shows us how they can be used as part of an...
Mar 08, 2022•55 min•Ep. 109
With 68% of eCommerce shopping carts being abandoned on a regular basis, it's pretty important that we have a plan in place for how to bring them back. My favorite way? Hands-down, email marketing. But not all emails are created equal. In this episode, I'm sharing the #1 thing you'll want to include in your abandonment emails to help your customer make a buying decision and save more of those abandoned carts. What You’ll Learn The type of content to put in your abandonment emails How to determin...
Mar 03, 2022•6 min•Ep. 108
Quizzes are a great way to engage your eCommerce customers and they’re all the rage right now, but like most things in business, it can be a bit harder than we expect when it comes time to actually create them… I mean, what do we even ask? My guest today is Gen Furukawa, co-founder of Prehook, a Shopify quiz platform. He’s sharing his best tips and tricks for creating a quiz that keeps your customers engaged while also giving you the data you need to create a great customer experience. What You’...
Mar 01, 2022•47 min•Ep. 107
Sending 1-3 emails on any given week in your eCommerce business is a great place to start to be consistent with your subscribers and generate repeat sales. But what about when you're running a sale? Is sticking to your regular sending schedule enough? The short answer is no. Anytime you have something special going on in your business like a sale or promotion you're going to want to increase the number of emails you send to your audience to make sure you get as many eyes on that promotion as pos...
Feb 24, 2022•7 min•Ep. 106
Wondering how to get published in your favorite magazines and blogs; for free? Today’s guest is veteran publicist, Nora Wolf who specializes in working with product-based businesses and securing spots in Holiday gift guides. In today’s episode, Nora schools us on what writers are looking for, what you need to make your product pitch worthy, and how to identify stories that writers actually care about. Plus, join us for 2 FREE Workshops teaching you how to do this for your business. Head to https...
Feb 22, 2022•50 min•Ep. 105
You know email is important and since you've been hanging out with me, I hope you realize that when you send more emails you make more money. But you still might be unsure how many emails are too many, or what the sweet spot is for how many emails you should send a week in your eCommerce business. Let's talk about it! What You’ll Learn How to determine the best email sending cadence for you How to test increasing your sends so you don't alienate your subscribers or end up in the junk box Tips &a...
Feb 17, 2022•7 min•Ep. 104
