112. [BIZ BITE] My eCommerce Conversion Rate Sucks! How Can I Figure Out What’s Wrong?

Ahh… website conversion… feels like the holy grail of eCommerce doesn’t it. You spend all this time making your pretty website, uploading your products, driving traffic… and then, after all, that time, energy, money, blood sweat, and tears… you only get a few sales. So what gives?   Well, the easiest way to figure out what you need to focus on is to break down the shopping journey on your website. Anytime you’re trying to troubleshoot results, you’ll want to break it down to the smallest possible denominator. Because different metrics are influenced by different variables, there are going to be different reasons or insights you’ll pull from those results and then take different actions to fix them.    Links Mentioned

Google Analytics Crash Course

http://ecommercebadassery.com/data

Episodes Mentioned

19: eCommerce Benchmarks to Guague Your Success

http://ecommercebadassery.com/19

 

12: How to Get More Awareness & Visibility for Your eCommerce Store

http://ecommercebadassery.com/12

 

13: How to Get Customers Closer to Making a Purchase & Grow Your Email List

http://ecommercebadassery.com/13

 

14: How to Convince Customers to Buy From You Instead of Your Competition

http://ecommercebadassery.com/14

 

15: How to Get Repeat Purchases From Your Customers

http://ecommercebadassery.com/15

 

71: The Anatomy of a Product Page with Reese Spykerman

http://ecommercebadassery.com/71

 

 

What You'll Learn

• The 4 steps you need to analyze in the onsite customer journey
• What data to look at to determine where the problems are and where to find it
• Tips & tricks for what to fix at each step for better results

Read the Full Transcript http://eCommerceBadassery.com/112   FREE Resource Library  Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!  http://ecommercebadassery.com/facebook   Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery   Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.   Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services…   Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.  Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683   This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy