89. What We Learned About eCommerce in 2021 + How to Win in 2022

2021 has been another year where we had to expect the unexpected. While many of us, somewhat naively, anticipated a return to a kind of “new normal” that just hasn’t been the case. Instead, this year has once again required us to be nimble enough to pivot, lean into our communities for support and adapt to new ways of doing things. 

In today’s episode, we’re talking about everything we’ve seen happen in retail and eCommerce throughout 2021 and what we can expect for 2022. 

What You’ll Learn

• Why you should look at Q4 as a whole, not just at your Black Friday weekend results 
• The type of content consumers will continue to prefer in 2022
• Why email will still be a super important marketing channel, in spite of iOS15 
• Why 2022 might be the year to give SMS marketing a try
• Why Facebook Ads are STILL powerful and should not be ignored

Links Mentioned

The Lounge by eCommerce Badassery: A Membership for eCommerce Business Owners

New York Post: 2021 Cyber Monday, Black Friday sales dip from last year

Klaviyo: Black Friday Weekend Results

Episodes Mentioned 

11: What’s A Campaign Recap & Why Do You Need It

1. How to Create Ads That Your Customers Will Click Lauren Scwartz of Loft325
2. Why You Might Be Doing Social Media Wrong & How To Do It Right With Katie Wight

Read the Full Transcript

eCommerceBadassery.com/89

 

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