EPISODE 139 | Guest: Debbie DeWitt, marketing communications manager for Visix Digital signage is becoming so commonplace that people are starting to find some truly unique and exciting new ways to use it. Using online research and some suggestions from ChatGPT, we’ve gathered some interesting and unusual ways to use digital signage in a number of environments , some of which are being done already, while others may happen in the near future. - Hear about mood, relaxation, education and storytel...
Apr 30, 2024•35 min•Ep. 139
EPISODE 138 | Guest: Sean Matthews, president & CEO of Visix Sustainability is on everyone’s mind, so it’s natural that organizations of all types are looking for ways to reduce power and waste. Modern digital signs have come along way down this road, and innovative new technologies and platforms are getting us ever closer to carbon-neutral solutions. Hear about the green push in facilities management and commercial real estate Understand the challenges, benefits and long-term ROI for eco-fr...
Apr 16, 2024•41 min•Ep. 138
EPISODE 137 | Guest: Debbie DeWitt, marketing communications manager for Visix What are internal communications professionals focused on this year? In this episode, we take a look at multiple surveys and sources to see what the top themes and priorities are, and discuss how they might affect digital signage managers. Some trends have continued from last year, while others present brand new challenges and opportunities in our rapidly changing IC environment. Hear how 2023 trends have continued to...
Apr 02, 2024•37 min•Ep. 137
EPISODE 136 | Guest: Ellyce Kelly, professional services consultant for Visix Boost viewer engagement with these five easy content design tips: prioritize readability, design for the specific environment, maintain brand consistency, leverage storytelling and embrace interactivity. In this episode, we give you practical advice to create compelling communications that make people put down their phones and pay attention to your digital signs. With a few tweaks to your messages, you can grab more at...
Mar 19, 2024•36 min•Ep. 136
EPISODE 135 | Guest: Trey Hicks, COO & CSO of Visix, Inc. Choros is a revolutionary new space booking solution that lets you book any kind of shared space or asset, in any kind of environment, using just a smartphone. There’s no app to download and admin tools are all in the cloud, so you never have to download or update anything. Use Choros by itself, or combine it with ultra-low-power availability lights and/or epaper signs for maximum flexibility and choice. In this episode, we step throu...
Mar 05, 2024•34 min•Ep. 135
EPISODE 134 | Guest: Brian Galante, founder and owner of Dimension PR Integrated Systems Europe, the largest event of its kind anywhere, happened recently in Barcelona. We talk about some of the technologies and trends we saw there, as well as what these new innovations might mean for the future of audiovisual communications, workplace technologies and the return to office movement. Discover the big themes and biggest wow factors at the show Learn how sustainability is influencing the show and n...
Feb 21, 2024•33 min•Ep. 134
EPISODE 133 | Guest: Debbie DeWitt, marketing communications manager for Visix Digital signage has become so ubiquitous that people are finding new and innovative ways to transcend common uses of digital signage, expanding the technology’s reach into more uncommon contexts. In this episode, we cover some of the newest ways organizations are using their screens to communicate to , connect with, and immerse their audiences in unique experiences. And yet these, too, will be more widely adopted and ...
Feb 06, 2024•35 min•Ep. 133
EPISODE 132 | Derek DeWitt, communications specialist for Visix The Internet of Things (IoT) is increasing connectivity in new and interesting ways that will transform the way we interact with our surroundings. Digital signs with sensors and IoT capabilities will become environmentally-aware, and as circumstances around the screens change, they’ll be able to alter what they’re showing (and how they’re showing it) automatically, with no human intervention at all. Digital signage is no longer just...
Jan 23, 2024•25 min•Ep. 132
EPISODE 131 | Guest: Debbie DeWitt, marketing communications manager for Visix No communication strategy can be successful without a good plan in place. There are many models out there to choose from, but the OASIS model is a perfect fit for people who are responsible for managing digital signage and other internal communications platforms. By using the five pillars of OASIS, anyone can develop and maintain a comprehensive plan for creating content that’s sure to engage their audiences. - Learn ...
Jan 09, 2024•17 min•Ep. 131
EPISODE 130 | Guest: Jennifer King, artistic director of Napa Shakespeare, tenured professor of theater at Napa Valley College, freelance theater director and corporate communications coach When looking for advice on how to improve communications and engagement, you can do a lot worse than looking to the Bard of Avon, William Shakespeare, for inspiration. His use of language, his ability to engage different audiences simultaneously and the way he develops story all contain valuable lessons for c...
Dec 26, 2023•41 min•Ep. 130
EPISODE 129 | Guest: Debbie DeWitt, marketing communications manager for Visix McKinsey & Company has published a report about ten top-of-mind organizational shifts in that leaders are coping with and implementing. And these items are still relevant as we close out the year and enter a new one. Our times have brought some fundamental changes to the way organizations do what they do, and leaders must adapt or get left behind. Whether or not you’re using our digital signage software , these to...
Dec 12, 2023•28 min•Ep. 129
EPISODE 128 | Guest: Jill Perardi, director of professional services for Visix Time and money constraints shouldn’t stop your organization from having professional-looking interactive content on your digital signage. Interactive wayfinding templates are an attractive and affordable solution for environments that are less demanding than others. Every design starts from a standardized template, but comes to life with your own branding, ADA controls, light and dark modes, and more. Your audience ge...
Nov 28, 2023•21 min•Ep. 128
EPISODE 127 | Guest: Fanette Ronjat, professional services consultant for Visix Digital signage content feeds are a fast and easy way to get content up on your screens. They look good, save you time and money, and are always up-to-date and relevant. Even if you have in-house designers, using content feeds can supplement your branded content, freeing up your folks to do more targeted messaging and campaigns. And the variety of content feeds is huge. In this episode, we cover the basics of content...
Nov 14, 2023•17 min•Ep. 127
EPISODE 126 | Guest: Debbie DeWitt, marketing communications manager for Visix Most organizations have communications for both internal and external audiences. If you’re sending mixed messages, or if those messages don’t reflect common branding and values, you can lose both employee trust and customer revenues In this episode, we talk about the importance of aligning your internal and external communications, what the benefits are when you do, and some of the real bottom-line repercussions if yo...
Oct 31, 2023•21 min•Ep. 126
EPISODE 125 | Guest: Ellyce Kelly, professional services consultant for Visix A fast and easy way to get great-looking content up on screens quickly is by using digital signage templates. They’re already designed with digital signage in mind by professionals yet can also be adjusted to fit in with existing brand standards. Digital signage templates also allow more people to contribute content while still maintaining consistency in the look and feel of your messaging. Even for an organization tha...
Oct 17, 2023•17 min•Ep. 125
EPISODE 124 | Derek DeWitt, communications specialist for Visix Web 3.0 is almost upon us, and it will herald completely new ways for people to communicate with one another in person, online and in virtual spaces. Organizations need to get in front of this new tech to understand what’s coming and what’s possible. We take a quick look back at the birth of the web and Web 2.0, and then peer into our crystal ball to see what’s coming up for the online world as we all get more connected. - Hear the ...
Oct 03, 2023•34 min•Ep. 124
EPISODE 123 | Guest: Fanette Ronjat, professional services consultant for Visix We’re drowning in data. Every organization has statistics, goals, deadlines and other info that they need to communicate to their employees, students, visitors and stakeholders. Making sure that data is accurate, timely and easy to understand is paramount. Data-driven content on digital signs can help. In this episode, we walk through different types of data feeds, how best to get them onto screens, and the benefits ...
Sep 19, 2023•21 min•Ep. 123
VUCA & How Digital Signage Can Help EPISODE 122 | Guest: Debbie DeWitt, marketing communications manager for Visix In this episode, we look at how business leaders and communicators can prepare for and react to the real and perceived effects of VUCA – Volatility, Uncertainty, Complexity and Ambiguity. To meet these challenges, they need to be diligent, flexible and adaptable at speed. A good digital signage system can be an extremely valuable tool for delivering real-time, targeted and motiv...
Sep 05, 2023•23 min•Ep. 122
Benefits and Tips for Digital Directories EPISODE 121 | Guest: Jill Perardi, director of professional services for Visix Giving people attractive, easy-to-read digital directories can save them time and improve the visitor experience. The trick is to plan ahead, know your audience’s needs and give them just enough information on screen. We’ll walk you through the best practices and most common mistakes in digital directory design. Whether you’re using our digital signage software or need a custo...
Aug 22, 2023•28 min•Ep. 121
The Evolution of Booking Spaces EPISODE 120 | Guest: Trey Hicks, COO & CSO of Visix, Inc. People need to meet, work and thrive, no matter how their workplace or work schedule is organized. As hybrid models incorporate more office hoteling, hotdesking and other shared workspace policies, tech tools are having to adapt to meet more modern standards. In this episode, we step through the history and challenges of space booking and how different technologies have improved the experience. We also ...
Aug 08, 2023•28 min•Ep. 120
Connect without Corporate Jargon EPISODE 119 | Guest: Jennifer King, executive communication coach Corporate jargon is something that’s used in every workplace, but does it serve the audience or the speaker? Jargon has its place and might be efficient, but it can often dilute, obfuscate and even offend. To communicate effectively, the needs of the listener have to be prioritized. Otherwise, things can go very wrong. Thoughtful, intentional language is what’s needed to connect with today’s employ...
Jul 25, 2023•33 min•Ep. 119
Common Technical Mistakes to Avoid EPISODE 118 | Guest: Joe Murray, technical operations manager and lead systems engineer for Visix We want to be sure that your digital signage software implementation goes as smoothly as possible. To that end, we’ve rounded up some of the most common technical mistakes we’ve seen in the past so you can avoid them. This is an episode we think your IT team will very much appreciate. In this episode, Joe Murray walks us through some of the more common issues that ...
Jul 11, 2023•32 min•Ep. 118
Quick Guide to Digital Signage Benefits EPISODE 117 | Guest: Debbie DeWitt, marketing communications manager for Visix The case has certainly been made for businesses needing digital signage , but what, specifically, can and should you put on your screens? In this episode, we give you a quick guide with 14 digital signage benefits and content ideas in just over 15 minutes. Whether you have a digital signage system or are considering one, these tips will help you understand how digital signage ca...
Jun 27, 2023•15 min•Ep. 117
IC23 InfoComm Preview of New Products EPISODE 116 | Guest: Sean Matthews, president & CEO of Visix In this InfoComm preview, hear all about the three (count ‘em, three) new products Visix will unveil at this year’s show that all aim to greatly improve the user experience. There’s support for a digital signage player that’s becoming ubiquitous, an affordable solution for office hoteling and hotdesking, and a brand new product that aims to completely disrupt the room booking industry and minds...
Jun 13, 2023•27 min•Ep. 116
Digital Signage Today & Tomorrow EPISODE 115 | Guest: Daniel Brown, editor of Digital Signage Today The digital signage space is facing a period of rapid change that shifts the focus to the audience and the experience, instead of the message and the product. Innovations in workflows and approaches are being augmented by technological advances like holograms, IoT, AR and AI. Sustainability considerations have also come to the forefront of everyone’s minds. And, as always, it’s ultimately abou...
May 30, 2023•37 min•Ep. 115
Digital Donor Walls: Benefits & Tips EPISODE 114 | Guest: Jill Perardi, director or professional services for Visix Digital donor walls are being used by companies, non-profits, hospitals, schools and other organizations to celebrate and encourage philanthropy. Studies have proven that recognizing donors with a well-designed presentation on big screens can drive more donations than static plaques. In this episode, Jill Perardi shares her design expertise and real-world client stories about t...
May 16, 2023•25 min•Ep. 114
Use AI to Create Content Today EPISODE 113 | Guest: Debbie DeWitt, marketing communications manager for Visix, Inc. AI is a hot topic these days, but can it really be used to help with digital signage content and other communications efforts? The short answer is, yes. Using just a few tools, and a basic knowledge of prompts, anyone can use AI tools to generate ideas and suggestions, text, images, videos and more. Listen to find out how you can use AI to create content right now, and get lots of ...
May 02, 2023•28 min•Ep. 113
EPISODE 112 | AI Personas & Ethics Guest: Josh Bachynski, AI innovator and thought leader Do you have certain employee groups or demographics you’d like to communicate with more effectively? Can you identify your ideal audience representative? Artificial intelligence can help, but Using AI tools to create personas and improve communication requires a solid understanding of their capabilities and limitations. In this episode, we continue our conversation with Josh Bachynski to explore the cur...
Apr 18, 2023•35 min•Ep. 112
EPISODE 111 | Adapting to the AI Age Guest: Josh Bachynski, AI innovator and thought leader The information age is over. The AI age is here. With ChatGPT, Bard and other AI-powered chat agents exploding onto the scene, how we search for and interact with information is changing rapidly, and will continue to evolve at breakneck speed. Communicators will have to adapt quickly to adopt and leverage these tools. In this episode, we have an insightful and thought-provoking discussion with Josh Bachyn...
Apr 04, 2023•39 min•Ep. 111
6 Growing Content Trends for Digital Signage EPISODE 110 | Guest: Ellyce Kelly, professional services consultant for Visix Content is anything you put on screens. Coming up with the subjects and formats for your visual communications is a daily challenge that shouldn’t be dictated by your content management software . To engage viewers, messaging needs to be driven by your audience’s interests, needs and expectations. Content trends aren’t only about what you say, but also how you say it. In thi...
Mar 21, 2023•24 min•Ep. 110
