5 Design Tips to Boost Viewer Engagement

Digital Signage Done Right

Mar 19, 2024•36 min•Ep. 136

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Episode description

EPISODE 136 | Guest: Ellyce Kelly, professional services consultant for Visix

Boost viewer engagement with these five easy content design tips: prioritize readability, design for the specific environment, maintain brand consistency, leverage storytelling and embrace interactivity.

In this episode, we give you practical advice to create compelling communications that make people put down their phones and pay attention to your digital signs. With a few tweaks to your messages, you can grab more attention, make more impact and boost ROI.

- Think about how to design from the viewers’ perspective - Understand basic design principles for impact and understanding - Leverage storytelling and campaigns for more memorable messaging - Embrace interactive elements for both static displays and touchscreens - Learn the importance of testing, adjustment and measurement

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