Internal Communication Trends for 2023 EPISODE 109 | Guest: Debbie DeWitt, marketing communications manager for Visix In the post-pandemic world, organizations have not only changed their physical footprints and in-office policies, they’ve had to reevaluate their priorities and processes to attract and retain valuable talent. The stopgaps that emerged in 2020 have evolved into more permanent, human-centric forms that are leveraging new tech and trends to meet reimagined goals. In this episode, w...
Mar 07, 2023•31 min•Ep. 109
ISE 2023 Wrap Up EPISODE 108 | Guest: Brian Galante, president and co-founder of Dimension PR Trade shows are one of the most important ways that vendors can introduce new products, check in on technology trends and form lasting partnerships. For the first time in years, crowds are returning to the show floor in full force to see what’s new in the AV/IT industry. In this episode, we get a quick wrap-up of the major themes and products on show at this year’s Integrated Systems Europe show from Br...
Feb 21, 2023•27 min•Ep. 108
How Digital Signage Helps Facility Managers EPISODE 107 | Guest: Sean Matthews, president & CEO of Visix, Inc. Facility managers have to keep the big picture in mind while juggling a lot of disparate systems and teams. Using enterprise digital signage software can help pull those systems together for a unified visual communications strategy. Combine message management with event schedules, wayfinding, emergency alerts and even space management – all managed from a single UI. Not only can it ...
Feb 07, 2023•20 min•Ep. 107
How to Choose the Right Digital Signage Player EPISODE 106 | Guest: Joe Murray, technical operations manager and lead systems engineer for Visix Digital signage is a system, and that system includes displays, content management software and some specialized hardware to get your content to the screens. Choosing the right hardware depends on what your content is, how many screens you’re feeding and where you want your media players to live. Joe Murray walks us through the full line of Visix digita...
Jan 24, 2023•25 min•Ep. 106
Designing Menu Boards for Screens EPISODE 105 | Guest: Jill Perardi, director of professional services for Visix Menus can go digital and contain as much information as you like. But designing menu boards is not the same as creating paper menus, so you need to keep a few things in mind to have maximum effect and provide the best customer experience possible. In this episode, Jill Perardi walks us through some best practices, and shares real-world successes and misfires you can learn from: - Unde...
Jan 10, 2023•30 min•Ep. 105
10 Digital Signage Tips in Under 10 Minutes EPISODE 104 | Guest: Ellyce Kelly, professional services consultant for Visix, Inc. As we approach the year’s end, we’re giving you our quick countdown of 10 digital signage tips that you can start using right now. Or you can work these into your content strategy when you get back to the office in the new year. Either way, isn’t it worth just 10 minutes of your time to improve your visual communications? See the FULL TRANSCRIPT Get more advice in our f...
Dec 27, 2022•9 min•Ep. 104
Why Your Business Needs a Digital Signage System EPISODE 103 | Guest: Debbie DeWitt, marketing communications manager for Visix No matter what size organization you have, business digital signage is a necessary tool to engage employees, increase their productivity and further your business goals. This is just as true with a hybrid workplace as it is for someplace where everyone is on site all the time. In this episode, we talk about how digital signage can help unify a disparate workforce, enhan...
Dec 13, 2022•17 min•Ep. 103
9 Quick Digital Design Tips EPISODE 102 | Host: Derek DeWitt, communications specialist for Visix Whether you’re designing for digital signage software , PowerPoint presentations, social media or downloadable resources, you’ve got to nail the basics to break through to your audience. In addition to good graphic design, you need to understand your audience and the context of your messaging to communicate effectively. In this episode, we give you nine practical digital design tips you can start us...
Nov 29, 2022•20 min•Ep. 102
Digital Signs for Hotels & Hospitality EPISODE 101 | Guest: Dave Leo, region sales manager – North Central for Visix Digital signs for hotels and other hospitality venues are the most efficient way to communicate large amounts of timely information to visitors in an environment that’s constantly changing. Anything from wayfinding to advertising and even flight information can be updated quickly and easily on screens to give people the best guest experience possible. And today it’s even easie...
Nov 15, 2022•27 min•Ep. 101
Using Design Themes on Your Screens EPISODE 100 | Guest: Debbie DeWitt, marketing communications manager for Visix Design themes are super useful for both launching and maintaining momentum on a digital signage system. It helps you maintain consistency, helps reinforce your branding and it makes things a lot easier for multiple content contributors. Most importantly, it makes your screens look good. In this episode, we’ll walk through the different element of a digital signage design theme, talk...
Nov 01, 2022•16 min•Ep. 100
Digital Signage Analytics & Why It Matters EPISODE 99 | Trey Hicks, COO & CSO of Visix, Inc. A powerful tool for any communications efforts is digital signage analytics, which can not only give you an overview of how successful your messaging is but can also help drill down to something as granular as individual contributors. In this episode, Trey Hicks from Visix discusses why analytics matters, what to look at and how to use that data to help achieve your digital signage objectives. - ...
Oct 18, 2022•25 min•Ep. 99
Seven Principles for a Data-Driven Workplace EPISODE 98 | Sean Matthews, president & CEO of Visix, Inc. Many of our clients use their digital signage software to show data and data visualizations on their screens. It’s a great motivator for your workforce and helps create a data-driven workplace for better decision making and higher productivity. But how do you know what data to show and how to display it? Are you sure your employees understand it? Is it relevant and actionable? If not, you ...
Oct 04, 2022•38 min•Ep. 98
Emotional Connections through Internal Messaging EPISODE 97 | Andrew Brown, co-founder of the Academy of Business Communications It's not engagement, it's not communications, it’s not culture. Although each of these things play a part, none of them encompasses the whole idea nor the entire effort involved in forging emotional connections between an organization an its employees. Andrew Brown walks us through what it takes to build emotional connections that benefit the wellness and success of bo...
Sep 20, 2022•29 min•Ep. 97
12 Workplace Motivation Ideas EPISODE 96 | Guest: Debbie DeWitt, marketing communications manager for Visix Attracting and retaining talent; employee health, wellness and satisfaction; efficiency and productivity – the success of your organization hinges on workplace motivation and how you’re engaging your workers, whether they’re in the office or working remotely. In this episode, we cover some surprising stats that show employers are still falling short in the eyes of employees. We also give y...
Sep 06, 2022•25 min•Ep. 96
Retail Digital Signs: Worth the Investment EPISODE 95 | Guest: Jason Cain, region sales manager – South Central for Visix From shops to restaurants, campus bookstores to zoos, hotels and casinos to car dealerships – retail digital signs are being used to improve the customer experience, motivate staff and increase sales. In this episode, Jason Cain talks through how lots of different retailers are using digital signage to engage their audiences, whether it’s with a single screen or across a worl...
Aug 23, 2022•23 min•Ep. 95
Digital Signage Content 101: Getting Started EPISODE 94 | Guest: Debbie DeWitt, marketing communications manager for Visix Your company or campus just bought and installed a digital signage system. Your boss then tells you you’re responsible for keeping your screens full of realtime, engaging content. Yikes! It’s not as scary as it sounds. With some basic training and a little inspiration, anyone can creative good-looking content for digital signs. We’ll walk you through how to get started and g...
Aug 09, 2022•26 min•Ep. 94
Digital Signs for Local Government EPISODE 93 | Guest: Chip Kepner, region sales manager – West Great Lakes, for Visix Government is all about people. Communicating essential information to both the public and employees can be a challenge with such a wide array of services and updates to convey. Whether it’s meeting agendas, wayfinding, weather or info boards, digital signs for local governments can help keep everyone informed and engaged. In this episode, Chip Kepner gives us a quick overview o...
Jul 26, 2022•20 min•Ep. 93
The Power of Language EPISODE 92 | Guest: Jennifer King, performance coach with Stand & Deliver Communication is about language. Words matter, but so does the intention behind those words, the feeling or action you want them to inspire, and the way you deliver them. This is true in any context, whether it’s digital signage messaging , email, Zoom meetings, one-on-one conversations or presentations to thousands. In this episode, which marks our third anniversary, Jennifer King, theater vetera...
Jul 12, 2022•31 min•Ep. 92
8 Communications Trends for a Hybrid Workforce EPISODE 91 | Guest: Debbie DeWitt, marketing communications manager for Visix The hybrid workforce has changed the way organizations connect employees to the company, the mission and each other. Although new tech and tools are part of the equation, some good old-fashioned employee engagement techniques are evolving to take center stage in the battle to build community over distances. In this episode, we look at eight trends that internal communicati...
Jun 28, 2022•39 min•Ep. 91
Free Digital Signage Software Isn't Free EPISODE 90 | Sean Matthews, president & CEO of Visix, Inc. Lots of people advertise free digital signage software on the web. But is it free? Do these apps come with hidden costs, limited features or lackluster support? Most importantly, will the free software you’re considering adapt to your needs or force you to adapt to it? In this episode, Sean Matthews walks us through what to watch out for when considering a free CMS to manage your digital signs...
Jun 14, 2022•26 min•Ep. 90
What Does Digital Signage Cost? EPISODE 89 | Guest: Trey Hicks, chief sales officer, Visix What does digital signage cost? It seems like a simple question, but it’s not. Digital signage isn’t like buying a cell phone at a kiosk. It’s more like kitting out a smart home with phones for your whole family along with smart speakers and TVs, a cell and internet service package, as well as all the entertainment feeds you’ll want access to. Digital signage isn’t a product. It’s a suite of products that ...
May 31, 2022•28 min•Ep. 89
Using Digital Signage in K12 Schools EPISODE 88 | Guest: Ilyse Johnson, region sales manager – Mid-South for Visix Schools have a unique challenge of communicating across three very different audiences – students, teachers and staff, and parents and visitors. Finding easy ways to engage and inform all of these folks can be tricky, but digital signs in K12 schools can unify and streamline both messaging and workflows. Ilyse Johnson walks us through different methods to attract and motivate everyo...
May 17, 2022•30 min•Ep. 88
Overcommunicate at Your Own Peril EPISODE 87 | Guest: Andrew Brown, co-founder of the Academy of Business Communications Email, chat, WhatsApp, Zoom, Teams, town halls, meetings, intranets, digital signage – it can all feel overwhelming. As the number of messages we receive every day grows, as well as the number of technologies and channels we have to master, it’s more important than ever that organizational communications be deliberate, well planned and focused on outcomes. Companies that overc...
May 03, 2022•38 min•Ep. 87
6 Collaboration Skills & Why They’re More Important than Ever EPISODE 86 | Guest: Ellyce Kelly, professional services consultant for Visix Collaboration has always been a buzzword in the workplace, but it’s come to the forefront lately with more people working remotely because it’s an essential tool to streamline and motivate processes and people. And it’s not a top-down initiative anymore – employees are begging for better collaboration skills, tool and technologies to help them do their jo...
Apr 19, 2022•33 min•Ep. 86
Digital Signs for Hospitals EPISODE 85 | Guest: Steve Lainer, region sales manager – Northeast for Visix Healthcare facilities need to communicate everything from entertainment for waiting rooms to critical care notices at nurses’ stations. Digital signs for hospitals have become the leading solution to engage and inform everyone on site, and to broadcast the most current information as things change quickly. In this episode, Steve Lainer walks us through how hospitals are using digital signs fo...
Apr 05, 2022•27 min•Ep. 85
Purpose-Driven Content EPISODE 84 | Guest: Maliha Aqeel, independent communications consultant, founder & CEO of the Ideas Collective Word of mouth has gone digital and in the age of the empowered consumer, it’s vital for brands to offer purpose-driven content. This means everything must tie back into the stated purpose and values of the organization apart from profit statements. But make sure you mean what you say and be prepared to show proof that you do what you promise to do. Communicati...
Mar 22, 2022•34 min•Ep. 84
W.A.T.A! An Energizing Approach to Communication Projects EPISODE 83 | Guest: Roxy Tomacder, senior internal communications specialist W.A.T.A! is an easy-to-remember mindset and roadmap that will help you approach all of your communication projects with more energy and more confidence. Who is the message for? Does it Align with your overall goals? Are you building Trust with your audience? And are you bringing Artistry to the project? Roxy Tomacder, writer, speaker and senior internal communica...
Mar 08, 2022•31 min•Ep. 83
Cloud Digital Signage vs. On Premise EPISODE 82 | Guest: Sean Matthews, president & CEO of Visix, Inc. If you’re shopping for a content management system, one of the first things you’ll have to ask yourself is whether you want cloud digital signage or an on-premise solution. The answer will depend on more factors than you may have considered. How many people need access and where are they located? How much data will you be pulling in and from where? Is it a budget issue? In this episode, we ...
Feb 22, 2022•30 min•Ep. 82
Using Color Theory & Psychology in Digital Signage Design EPISODE 81 | Guest: Debbie DeWitt, marketing communications manager for Visix, Inc. Digital signage is all about attention and impact , and color is one of the most powerful and flexible tools in your design arsenal. But you have to choose hues that are both appropriate and engaging for the target audience. Knowing how different groups perceive and react to different colors is an important part of crafting quality designs, and can eit...
Feb 08, 2022•32 min•Ep. 81
Why Visix Software Training Is Essential to Success EPISODE 80 | Guest: Jill Perardi, director of professional services, Visix, Inc. Digital signage software is like any other business app – you have to learn how to use it before you can excel at it. All too often, people by a digital signage system and then just import PowerPoints. If that’s you, you’re missing out on a lot of features that can make your workload easier and your screens more appealing. Jill Perardi walks us through the benefits...
Jan 25, 2022•19 min•Ep. 80
