Where to Put Digital Signs EPISODE 79 | Derek DeWitt, communications specialist for Visix Even the best message designs can’t engage viewers if your screens are inaccessible or inconvenient. A lot of folks start with a blank spot on the wall then design their digital signage system around that. But as in all things, you need a strategy. Start with a content plan, consider your audience’s needs and preferences, do a site survey, then map out where to put digital signs for the most impact. In this...
Jan 11, 2022•19 min•Ep. 79
Why Integration Partners Matter EPISODE 78 | Guest: Trey Hicks, chief sales officer for Visix, Inc. You need a digital signage system. So now what? You can research software and hardware vendors online, but who takes care of installing the screens, networking and cabling, and getting all of your systems to work together seamlessly? That’s where audiovisual integration partners come in. In this episode, we discuss the value of working with an AV integrator to help you plan, install, spin up and m...
Jan 03, 2022•30 min•Ep. 78
Building a Content Strategy (for the New Year) EPISODE 77 | Guest: Debbie DeWitt, marketing communications manager for Visix, Inc. Crafting a content strategy for your digital signage system can help finetune your goals, streamline your processes and save you time in the long run. More importantly, it can ensure you’re delivering messages and campaigns that will attract attention and inspire interaction. In this episode, we walk you through nine easy steps to build a content strategy that’s focu...
Dec 14, 2021•29 min•Ep. 77
Get Into the Content Operations Mindset EPISODE 76 | Guest: Ray Walsh, communications consultant & author of Localizing Employee Communications Your company wants to promote its social responsibility initiative. You’ll need text and graphics to roll out a print PDF, PowerPoint deck, messaging on your digital signage system , as well as posts on your intranet, LinkedIn, Facebook, Twitter and Instagram. And each of these platforms require different lengths of text and unique image file formats...
Nov 30, 2021•30 min•Ep. 76
The Best Event Signs Are Digital EPISODE 75 | Ellyce Kelly, professional services consultant for Visix The number one thing shown on digital signs outside of retail settings is events. But showing events doesn’t just mean listing event and meeting schedules. You can use your digital signs to show countdowns and promotions before an event, stream video and tweets during an event, and follow up with your audience afterwards and share those results on screens. In this episode, Ellyce Kelly walks us...
Nov 16, 2021•26 min•Ep. 75
How Digital Signage Fits into Unified Communications EPISODE 74 | Sean Matthews, president & CEO of Visix, Inc. Technology is approaching a more seamless experience for both users and communicators. The term unified communications (UC) can mean different things to different people, depending on whether they approach it from a technology or engagement perspective. Digital signage is a bridge between those two viewpoints. New technologies and messaging techniques are emerging that will transfo...
Nov 02, 2021•28 min•Ep. 74
Combatting Workplace Rumors with Good Communications EPISODE 73 | Guest: Andrew Brown, co-founder of the Academy of Business Communications Water cooler talk has moved online, so the number, spread and speed of workplace rumors is growing every day. Ignoring rumors or putting out bad messaging to combat them can do more damage than the original rumor itself. Organizations have to understand the reasons why employees might create or spread rumors, how their communications and culture might be con...
Oct 19, 2021•43 min•Ep. 73
EX, CX, VX & Why Experience Matters EPISODE 72 | Guest: Debbie DeWitt, marketing communications manager, Visix, Inc. The experience is everything. Whether it be the visitor experience, customer experience or employee experience, focusing on people, their needs and how they interact with your company and culture can make or break your brand. In this episode, we’ll give you an overview and history of each of the EX, CX and VX disciplines, and talk about how a good experience can lead to higher...
Oct 05, 2021•28 min•Ep. 72
Design Tips for Interactive Screens EPISODE 71 | Guest: Melissa Sartin, creative content artist for Visix Interactivity is now the norm for screens in our daily lives. Making your digital signage interactive, either using touchscreen or voice interaction, can greatly improve the user experience, but not if what’s on screen is hard to read or hard to navigate. In this episode, content artist Melissa Sartin walks us through design tips for interactive screens , what you can do using our AxisTV Sig...
Sep 21, 2021•27 min•Ep. 71
Digital Signs for Business EPISODE 70 | Guest: Jason Cain, region sales manager – South Central for Visix Businesses of all types and sizes are using digital signage to inform and motivate employees, as well as communicate and connect with visitors and the public. But how successful your signage is always depends on what you’re showing on screens and how often you’re refreshing that content. In this episode, Jason Cain walks us through how companies are using digital signs for business to engage...
Sep 07, 2021•35 min•Ep. 70
