Is iGaming about to look more like Netflix than a traditional online casino? In this episode, we unpack how this industry is shifting from gambling into full-scale entertainment, and how subscriptions, data, personalization and product leadership shape the future of online gaming. Topics we cover: is iGaming in 2025 still “casino”, or already an entertainment platform? where do UX ideas really come from - gaming, streaming, VOD? could subscription models actually work in online casinos (Netflix ...
Nov 04, 2025•20 min•Season 2Ep. 15
In this episode, we talk with Linda Serbu about the challenges of player access beyond licensed markets and the evolving landscape of global iGaming. As borders blur, operators face increasing compliance risks when players connect from outside regulated jurisdictions. Linda shares insights into what drives this behavior - from curiosity and better promotions to limited local options - and how technology like VPNs and digital payments makes it easier than ever. We also discuss regulatory gaps, da...
Oct 28, 2025•22 min•Season 2Ep. 14
In this episode of the Data Roll Podcast, Stan talks with Michał Miler, Chief Product Officer and VP of Product at Entain - formerly at STS, the leading betting operator in Poland. Michael shares the story of a company’s transformation from a 90s-style family business into a modern online market leader. During the conversation, he explains: how to build a data-driven product strategy, the journey from reactive to proactive analytics, how to connect BI, product, and technology teams, why data own...
Oct 14, 2025•31 min•Season 2Ep. 13
In this episode, we sit down with Michael Filletti, Co-Founder of Routy, to discuss how data is changing the game for affiliates and operators in iGaming. From building a useful data stack to overcoming tracking challenges, we explore the balance between personalization and privacy, why the industry lags behind retail in BI & AI adoption, and how becoming data-driven can protect both sides from unethical practices. Plus, Michael shares surprising insights revealed through data and the essent...
Sep 02, 2025•38 min•Season 2Ep. 12
In this episode, we sit down with Tom Schreurs from Better Collective to explore how data, media, and sales strategies are driving the growth of the iGaming industry. Better Collective reaches millions of sports fans every month, but how do you turn that passion into meaningful business opportunities? Key topics we cover: What makes partnerships with operators truly successful today The most important metrics to evaluate campaign and channel performance How to use media data and betting behavior...
Aug 19, 2025•30 min•Season 2Ep. 11
In this episode, we dive deep into the world of paid advertising and affiliate marketing within the iGaming industry. Our guest shares hands-on insights into what it takes to run successful performance marketing campaigns, with a strong focus on link tracking, postbacks, and data-driven decision-making. What you'll learn: What link tracking is and why it’s essential for performance marketing How advanced tracking methods improve transparency and campaign accuracy Using tracking data to identify ...
Aug 05, 2025•30 min•Season 2Ep. 10
In this episode, we dive deep into the world of modern casino game delivery - from idea to player. Our guest shares insights from inside the industry, covering how data drives decisions, strategies, and adaptations at every stage of the process. What you’ll learn in this episode: The biggest challenges in selling casino games and how to overcome them Effective ways to showcase games and convince operators The importance of selling points and choosing the right jurisdictions How studios approach ...
Jul 22, 2025•28 min•Season 2Ep. 9
In this episode, we sit down with Brendon Spiteri, to explore the real drivers behind successful partnerships in affiliate marketing - especially in the ever-evolving iGaming industry. With years of experience on both the operator and affiliate sides, Brendon shares how data, transparency, and long-term strategy intersect to create impactful and profitable collaborations. In this episode, we discuss: – What truly defines a successful operator - affiliate partnership – The role of data in driving...
Jul 08, 2025•27 min•Season 2Ep. 8
Can ethics and iGaming truly coexist? In this thought-provoking episode, we’re joined by Dr. Andreas Ditsche - experienced business leader, advisor, and advocate for ethical standards in the gaming space - to unpack the complex relationship between online gambling, public perception, and social responsibility. We explore: - How ethics can (and must) exist within the iGaming industry - Why the sector still struggles with its reputation – and whether that’s fair - Regional and cultural differences...
Jun 24, 2025•31 min•Season 2Ep. 7
This is the second part of our conversation about Insight Assistant, where we talk with Kasia about one of the biggest misconceptions around AI assistants - that LLMs can solve everything, and should be used everywhere just because they’re popular. We break down when they truly add value, and when traditional solutions like scripts or frameworks still make more sense. We also discuss what really powers AI assistants behind the scenes, the difference between LLM engines, data security concerns, a...
Jun 10, 2025•23 min•Season 2Ep. 7
Insight Assistant: Applying AI the Astral Forest Way -Part 1 In this first part of the episode, we take you behind the scenes of how the Insight Assistant was born - a tool designed to change the way the iGaming industry works with data. Our guest, Katarzyna Kosyl, is responsible for the technical architecture and logical structure of the solution. She shares the story of how the idea emerged, why existing tools just weren’t enough, and how Astral Forest decided to do things differently - drawin...
May 27, 2025•27 min•Season 2Ep. 5
In this episode, we delve into the world of affiliate marketing within the iGaming industry with expert Clemence Dujardin. Discover what sets iGaming affiliate marketing apart and the cooperation process between operators and affiliates. We explore essential tools, key skills for success, and best practices for building lasting partnerships. Clemence also shares insights on engaging content, the potential of social media channels, and the impact of technological innovations like AI. Finally, we ...
May 13, 2025•25 min•Season 2Ep. 4
In this episode, we sit down with Dragos Pichiu to explore the world of iGaming - where data, passion, and player expectations collide. Together with host Stan, we dive into what truly motivates players: Is it just about winning, or is there more beneath the surface? Dragos shares his industry insights on empathy, responsible gaming, and where entertainment crosses into risk. Stan also raises key questions: Can data alone reveal player motivations, or is human intuition still essential? And how ...
Apr 29, 2025•32 min•Season 2Ep. 3
In this episode, we talk about responsible game design in the gambling industry, using the slot game Ale Fajny Bober as a case study. Our guests, Luka and Maciej, explain how responsibility influenced the development process of the game and how they balanced ethical considerations with business goals. We discuss key elements of player engagement, the impact of game mechanics, and whether responsibility in design means giving up certain features. The conversation also covers how player data can b...
Apr 15, 2025•31 min
Pierre, a longtime iGaming expert, shares how he started during the early days of online poker and how the industry has changed over 20 years. You’ll learn why strong relationships matter in iGaming and how to build them in B2B and B2C. We’ll also discuss if the industry has become too closed off to new ideas and whether big events have lost their fun, casual vibe. Pierre talks about the hottest trends- like AI, personalization, and data- and the biggest challenges ahead. If you want to break in...
Apr 01, 2025•36 min•Season 2Ep. 1
In the final episode of this season, we take a look back at 2024! We reflect on the key events that shaped the industry, the biggest challenges faced, and the innovations that turned out to be true game changers. We also discuss shifts in data analytics, the role of emerging technologies, and the topics that sparked the most interest at conferences and among listeners. To wrap things up on a lighter note, we share inspirations from books, articles, and other sources that left a mark this year. D...
Dec 24, 2024•29 min•Season 1Ep. 18
In this episode, we explore how predictive analytics can transform marketing strategies in iGaming. Learn about real-world examples from European online casino and sportsbook operators, including how predictive models were used to improve player retention and evaluate promotion effectiveness. We also discuss the role of AI and advanced analytics in shaping decision-making, the importance of strong data foundations, and the step-by-step process of implementing impactful data-driven solutions. Whe...
Dec 10, 2024•31 min•Season 1Ep. 17
What makes a brand truly stand out in the competitive world of iGaming? Is it strategy, perception, or something deeper? In this episode, we dive into the critical elements of creating a strong and recognizable brand in the iGaming industry. We’ll explore: - The strategic foundations often overlooked when shaping a brand’s image. - Breaking harmful stereotypes about iGaming and shifting public perception. - How to balance compliance, innovation, and the spirit of iGaming while maintaining a cons...
Nov 26, 2024•31 min•Season 1Ep. 18
In this insightful episode, we dive into the world of data with Anne-Marie Rosewall, an expert in Business Intelligence and data platforms. We explore the critical role of data in modern businesses and the surprising challenges that BI teams often face in creating meaningful impact.Anne-Marie shares her experiences on why data initiatives sometimes go unused, even after investing heavily in robust reporting tools and dashboards. Together, we discuss how aligning data models with business goals a...
Nov 12, 2024•27 min•Season 1Ep. 15
In today’s episode, we sit down with an expert in game testing, certification, and compliance within the iGaming industry. You’ll learn how a game testing lab operates, the steps a game goes through from submission to full certification, and how varying regulations across countries impact the standards for Random Number Generators (RNG) and certification processes. We’ll dive into the differences between the most and least regulated markets, explore anticipated changes in the legal landscape, an...
Oct 29, 2024•27 min•Season 7Ep. 14
New Podcast Episode: Data & Analytics in the iGaming Industry. In this episode, we take a deep dive into the world of data and analytics within the online gambling industry, featuring an expert guest with extensive experience in this fast-paced field. We explore how data has revolutionized the way modern gaming companies operate across various markets and brands.Why listen? Learn how tools like Power BI and Tableau empower business teams, from marketing to responsible gaming, by turning data...
Oct 15, 2024•41 min•Season 1Ep. 13
In the latest episode of the Data Roll podcast, Stan dives into a crucial topic for the iGaming industry—building a single source of truth in data management. He explains how consolidating data from multiple systems allows for one reliable version of results, eliminating issues with inconsistent analyses that often lead to confusion. The episode covers practical examples from everyday business life, including how to analyze data related to player acquisition, promotions, regulatory compliance, a...
Oct 01, 2024•27 min•Season 1Ep. 12
In this episode, we dive deep into the Swiss iGaming market with an expert who shares insights on the unique characteristics and challenges of operating in Switzerland. Our guest introduces themselves and their company, sharing their experiences and the specific regulatory landscape of the Swiss market. Key topics include: The distinct features of the Swiss iGaming market and what sets it apart. Navigating regulatory challenges and assessing the stability of the legal framework. Adapting to chan...
Sep 17, 2024•30 min•Season 1Ep. 11
In this episode, we sit down with an expert from the iGaming industry who has extensive experience in the intersection of esports and betting. Our guest will introduce themselves and their company, sharing insights into how esports betting works and why it's becoming an increasingly attractive field for betting companies. We explore the collaboration between traditional sports betting and esports, discussing how esports meets the expectations of younger players and the challenges of reaching a b...
Sep 03, 2024•20 min•Season 1Ep. 10
Welcome to another episode of the Data Roll Podcast! 🎲 In today’s discussion, we’re diving deep into the world of data-driven marketing strategies in the iGaming industry. Your host, Stan, sits down with George Powell, Head of Search Ads at Sportradar, to explore the most effective channels for acquiring new customers and how to tailor strategies to different regions and demographics. We cover a wide range of topics, including: - Key marketing channels in iGaming - Measuring campaign success be...
Aug 20, 2024•20 min•Season 1Ep. 9
Welcome back to another exciting episode of the Data Roll podcast! Today, we dive deep into the world of live gaming with our special guest, Danuta Janicka-Mierzwa, Head of Sales at Betcore. Join us as we explore the intricacies and innovations of live gaming, a rapidly growing sector in the entertainment industry. In this episode, we cover: Introduction to Live Gaming: What it is and its main features. Market Needs: Addressing live broadcasting, live presenters, and player democratization. Trad...
Aug 06, 2024•33 min•Season 1Ep. 8
In this episode of the Data Roll podcast, we take a deep dive into the unique and evolving landscape of the Finnish iGaming market. Our special guest, Antti Koivula, Legal Advisor and Finnish iGaming market expert at Legal Gaming Attorneys at Law, shares his invaluable insights on: The current state of the iGaming market in Finland Specific aspects that set the Finnish market apart from other European markets Recent changes and regulations impacting the industry The evolution of the market, part...
Jul 19, 2024•28 min•Season 1Ep. 7
Jul 09, 2024•28 min•Season 1Ep. 6
Jun 25, 2024•35 min•Season 1Ep. 5
Jun 11, 2024•21 min•Season 1Ep. 4
