S02E15 From Casinos to Entertainment: Data, Subscriptions & Product Leadership | Tero Holopainen
Nov 04, 2025•20 min•Season 2Ep. 15
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Episode description
Is iGaming about to look more like Netflix than a traditional online casino? In this episode, we unpack how this industry is shifting from gambling into full-scale entertainment, and how subscriptions, data, personalization and product leadership shape the future of online gaming.
Topics we cover:
Topics we cover:
- is iGaming in 2025 still “casino”, or already an entertainment platform?
- where do UX ideas really come from - gaming, streaming, VOD?
- could subscription models actually work in online casinos (Netflix / Spotify style)?
- regulation, transparency, player mindset - real challenges, not theory
- what does the role of a Product Manager look like in iGaming vs other sectors?
- personalization + loyalty: what actually works vs what is pure buzzword?
- how data supports responsible gaming and protects players from harmful behaviour
- where is the balance between data-driven growth & healthy habits?
- and finally - what might this industry look like in the next 5–10 years?
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