S02E08 Data, Deals & Partnerships in Affiliate Marketing | Brendon Spiteri
Jul 08, 2025•27 min•Season 2Ep. 8
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Episode description
In this episode, we sit down with Brendon Spiteri, to explore the real drivers behind successful partnerships in affiliate marketing - especially in the ever-evolving iGaming industry.
With years of experience on both the operator and affiliate sides, Brendon shares how data, transparency, and long-term strategy intersect to create impactful and profitable collaborations.
In this episode, we discuss:
– What truly defines a successful operator - affiliate partnership
– The role of data in driving decisions, optimizing performance, and challenging assumptions
– Key KPIs and metrics that matter most when evaluating affiliate relationships
– The biggest bottlenecks and inefficiencies in today’s affiliate space
– Aligning short-term performance with long-term strategic goals
With years of experience on both the operator and affiliate sides, Brendon shares how data, transparency, and long-term strategy intersect to create impactful and profitable collaborations.
In this episode, we discuss:
– What truly defines a successful operator - affiliate partnership
– The role of data in driving decisions, optimizing performance, and challenging assumptions
– Key KPIs and metrics that matter most when evaluating affiliate relationships
– The biggest bottlenecks and inefficiencies in today’s affiliate space
– Aligning short-term performance with long-term strategic goals
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