S02E11 From Fan to Player: How Data, Media & Sales Power iGaming Growth | Tom Schreurs

In this episode, we sit down with Tom Schreurs from Better Collective to explore how data, media, and sales strategies are driving the growth of the iGaming industry. Better Collective reaches millions of sports fans every month, but how do you turn that passion into meaningful business opportunities?  Key topics we cover:

• What makes partnerships with operators truly successful today
• The most important metrics to evaluate campaign and channel performance
• How to use media data and betting behavior to match the right product with the right user
• The role of local preferences, regulations, and market differences in scaling strategy
• Balancing editorial credibility with commercial goals in content-driven acquisition
• The power (and limits) of personalization in media monetization
• Untapped opportunities between sports media and betting platforms

Join us for a deep dive into how sports fans become players - and how commercial, editorial, and product teams can work together to unlock the next wave of iGaming growth.