Sponsored, by no one, yet, but we are open to sponsors. Beer Sponsors would be amazing! 🍺🍻🍻🍻🍻🍻🍻 Transcript: hello and welcome to another episode of 00:20 peers over beers i'm one of your hosts 00:22 michael sandoval 00:23 and i'm Chris Detzel hello chris i hope 00:25 you're doing well 00:27 yeah man i'm doing really well how about 00:28 you oh excellent i'm doing pretty good 00:30 uh it's late in the day and i uh 00:32 i i am not enjoying a nice cool 00:36 adult beverage as you are you tr...
Feb 28, 2021•32 min
Transcript: 00:02 welcome to another episode of peers over 00:04 beers 00:05 your favorite digital and social 00:07 evangelist podcast 00:08 with your industry veteran hosts michael 00:11 sandoval 00:12 and chris detzel this podcast starts now 00:17 it really does i like the way it does do 00:18 the countdown so three two one 00:20 hello welcome to another episode of 00:22 peers over beers my name is michael 00:23 sandoval 00:24 and i'm chris stetzel hello chris how 00:26 are you doing good man ...
Feb 20, 2021•26 min
Founding members and building an effective engagement strategy to online communities is so important. Michael and Chris talk a lot about digital engagement, content engagement and how to get your customers engaged into the community. Michael thinks about it in three parts. Green fielding, growth and maturing the community.
Feb 12, 2021•27 min
In this episode we talk about Legal, Security, UX and lots of other items. Building a community from scratch involves all of these things and they all happen in tandem. Also in this episode we all know that you have to just go do your F*ING job. If you go out and make stuff happen and do your F*ING job, then you will get shit done quickly.
Feb 04, 2021•24 min
Chris and Michael banner back and fourth to talk about what you need for a good executive meeting when presenting your executive and his direct reports. The net of it is concentrate on three things: Concentrate on your Dashboard Where are you in you roadmap Next Steps As we build each community from chapter A to chapter B, we should think of the individual customers and partners of that community and their needs. If you do that, you will be just fine!...
Jan 30, 2021•23 min
When building an online community or any digital customer system, we find that there are underlying issues in the foundation of organizations. Michael talks about how he has had conversations around "blowing" up what they have and starting fresh. We go into detail on how digital systems help and also how it exposes ways certain teams within the business work.
Jan 18, 2021•32 min
Dec 29, 2020•31 min
“ Reltio renews the MDM category with modern architecture and advanced features, they provide one of the most versatile MDM products on the market and one of the few ready to evolve into MDM's third generation."
Dec 18, 2020•26 min
Finimize has built a successful media brand around a community which has now become a playbook for other media brands to follow. This year is a particularly fascinating time. The pandemic has driven a whole new millennial generation of investors (Robinhood has 13 million users and 80% of those are millenial ). Not only has investing become a new status symbol, but this generation is demanding a whole new type of finance media brand to stay informed. Finimize readers come for the content and stay...
Dec 08, 2020•31 min
Chris and Michael talk about how companies have built online communities and how each company started in different ways. Just because one company builds an online community one way, it does not mean that is the only way to do it. We explore those different ways in this episode. Although we think the technology and platforms are important parts of building an online community, we know that it is not the thing you should start with. Some questions to ask and answer before getting started are: Why ...
Nov 30, 2020•28 min
In this episode, Michael talks about how his approach in building a digital / eCommerce at a small bank in El Paso will take an Apple approach. They want to grow their acquisition strategy around people and education. Walk before you run!
Nov 23, 2020•29 min
Take a look at the Imperva Champions Program here. It's in very early stages! https://community.imperva.com/champions-corner
Nov 16, 2020•27 min
Michael and Chris dive into the budget season and are thinking about what we need for 2021. Chris talks about developing a Super User program for the Imperva Community and looking at getting a resource to run this. Michael helps guide Chris in what that extra resource could also do. Michael is focused on the customer, but believes that you have to "fix" the internal pieces first. He talks about visual ways to show the organization on how to influence change internally. Michael is trying to influ...
Nov 09, 2020•31 min
We talk about a lot of different topics in this podcast that includes the complexity of creating a digital customer experience with your customers in the banking industry, working with legal teams and Imperva's Community 1st birthday. Listen now!
Nov 02, 2020•28 min
Find some of the content that was produced from the AMA: Imperva's Database Activity Monitoring (DAM) Ask Me Anything Session
Oct 05, 2020•26 min
Giving the right attention to digital communities is crucial. For your community to thrive, you have to have the right alignment at the senior level. You have to engage your customers, you have to engage your internal organization and you have to have the right content. We also give some good examples of, if you don't focus your attention on it, the community could and will die. You have to listen to the end. Michael sums this episode up quite well!
Sep 28, 2020•26 min
Having a strategy and building a roadmap to deliver on the strategy is the key to digital success. Sometimes things don't go as planned, but to not have a plan is a sure way of not succeeding. Michael and Chris start talking about building a roadmap for digital. Michael mentions that he is in the process of building a strategy for five years and mentions that it is super hard to do for digital. Digital changes so much that it is hard to to for one year. Chris talks about when he built his roadma...
Sep 21, 2020•22 min
In this episode, Chris and Michael talk about how we do research when building or enhancing our communities. Then we start noodling on how to do self-help in a digital way. Michael then ponders the ideas of self-help and digital support for banking. Today they are heavily offline but are moving to a more digital way. We talk about how banking is so personal for people. Money is always an important aspect of all of our lives. We ponder on the question: What does a community or a digital support s...
Sep 06, 2020•27 min
In this episode, Chris and Michael talk about how you present digital to an organization that does not understand digital. Some of this starts with telling the stories. How do you make an offline experience comparable to a digital online experience? We pose some of the problems like they were real in front of a person. You have to start simple. Michael talks about some real life experiences that he has had and share some of his examples.
Aug 31, 2020•26 min
Dani is a seasoned community builder & strategist with more than a dozen years delivering great customer experiences at HP (B2C) and Domo (B2B). Find him here: LinkedIn https://www.linkedin.com/in/daniweinstein/ Twitter https://twitter.com/DaniBoy777
Aug 24, 2020•33 min
Michael talks about a Wall Street Journal article called Companies Start to Think Remote Work Isn’t So Great After All
Aug 11, 2020•25 min
Show Notes: Find Imperva Community Events / Webinars here https://community.imperva.com/participate/events An ROI - Back of the Napkin - Email sent from Michael To Chris: As a behind the napkin calculation and using a simple return/investment I would give this a try. COST SIDE 1) Assumed built in costs which are not included in the calculation. They are built in for all marketing efforts a. IT cost b. Computer infrastructure (your computer and facilities) c. Phone charges or internet costs 2) Co...
Aug 06, 2020•25 min
Amy Kochert - Linkedin - https://www.linkedin.com/in/amykochert/ Flexera Community - https://community.flexera.com/t5/Flexera-Community/ct-p/Flexera_Community Chris' favorite Beer - Yes, he loves Dos Equis https://dosequis.com/
Jun 30, 2020•24 min
Michael and Chris talk to Holly about why she moved from SFDC, where she had the entire community team under her, to now start a new community from scratch. She has done it before, but she was ready to do it again. We talk about how she felt the Venafi was ready and when they reached out to her, she was impressed. Learn more on what impressed her so much. More about Holly: Holly Firestone: Linkedin: https://www.linkedin.com/in/hollygfirestone/ Holly's Recent Blog: This is How I Role: My Path To ...
Jun 22, 2020•25 min
During this time of COVID-19 companies have to find creative ways to engage in their employees. As a leader, you have to find ways for your employees to engage with each other to to their job effectively. Michael and Chris ponder ideas to provide ways to engage with employees and to sometimes make it fun when everyone is working at home. Michael talks about building an accountability framework for his employees in his new position. There was not one when he got to his company and he's built it o...
Jun 15, 2020•24 min
Find Carrie's new book, June 9, 2020 Building Brand Communities: How Organizations Succeed by Creating Belonging https://www.linkedin.com/in/carriemjones/ Carrie Melissa Jones website: https://carriemelissa.com/ LinkedIn: https://www.linkedin.com/in/carriemjones/...
Jun 01, 2020•24 min
In a B2B environment creating an online community with a great digital customer experience is expected from our customers. The last thing your customers want to do is to login to multiple different systems to get the information that they need. Having a great digital customer experience through community will lead to customers getting the information they need quickly. This can lead to higher retention rates, customers buying more product and more creating more customer advocates. Creating a gre...
May 25, 2020•24 min
In this episode Michael says it's okay, when you first start to "act dumb". Also, writing aha moments during the day helps his brain to crystallize. He also talks about driving semi's, which is weird, but you have to learn somehow. Michael mentions that Panada Planner helps him a lot with organization. Bullet journey that helps you plan daily, weekly and more.
May 18, 2020•23 min
“With community, there’s a lot of opportunity from a digital standpoint, whether it’s helping your customers, powering SEO, or answering more questions.” Chris Detzel “Without community, we would be in the exact same place as we were before – not really understanding our customers. We want to be where our customers are, and community allows us to help customers the way they want to be helped – in a digital way.” Chris Detzel “I want to make our community a hub using integrations, so that if cust...
May 04, 2020•36 min
Brian Oblinger: LinkedIn: https://www.linkedin.com/in/brianoblinger/ Twitter: @brianoblinger ---------------- Brian drives shared value between organizations and their customers to increase engagement, satisfaction, and retention. He accomplishes those goals by using an analytical approach to understand customer behavior and leverages cutting-edge technologies and business strategies to drive results. Prior to joining DataRobot, Brian led teams focused on customer experience, community, social, ...
Apr 14, 2020•33 min
