Let's talk about the importance of personal branding. In the busy real estate space you need to be a specialist and not a generalist, express what makes you unique, whether it's your previous career or experience, or perhaps it's your hobbies and passions.Even under the umbrella of the agency that you work for, how do you differentiate yourself from the other agencies or even just from the agents in your own office? Try to be creative but not cheesy (unless you're Diego) but being courageous ...
Sep 25, 2022•4 min
In this episode we share ideas on how to give the ultimate experience to your vendors. When you sign the listing with a vendor you know you're going to have a big impact in their lives throughout the process, but how do you also give them a high-end experience with the very best customer service? Options include direct contact, messages, informative videos and more.
Sep 18, 2022•4 min
It is Episode 50 and let us discuss how to get buyers engaged and out of the shadows in this current market. They're waiting, watching intently, and paying attention to what is happening around them. So, when the buyers fob you off what do you do? Check out Diego and Aaron engaging in some role-playing... buyer/agent role-play of course! Make sure you listen for some inside information and some great tips.
Sep 11, 2022•4 min
Let's cut to the chase this week... we're talking about hidden transactions. What are those motivations involved for a vendor to be selling or for a buyer to be purchasing? Do they need to be in a specific school area, do they need a bigger house? Ask the right questions... do they want to sell or do they NEED to sell? Those hidden transactions have become increasingly important in this market so make sure you’re aware of them.
Sep 04, 2022•3 min
It's Episode 48 and we're talking about the concept of approaching vendors as though they were family members, what would you suggest and how would you treat them? Remind yourself that it is a privilege to be in our position, be genuine and give honest advice, just as you would to your own Mum & Dad.
Aug 28, 2022•2 min
It's Episode 47 and let's talk Open Homes. There are some agents no longer doing them but for those that are they're pretty run of the mill... so what can we do to make them different and to stand out from everyone else? Check out the podcast to hear our ideas and get in touch if you have any you'd love to share.
Aug 14, 2022•4 min
It's Episode 46 and let's talk about the little extras you can do when marketing a property and how you get your vendors to have "skin in the game". This is when we look at getting them involved in the process of marketing and selling their property. They've probably already paid for traditional marketing such as TradeMe etc, but there are some other things they can do that don't cost anything. The first involves utilising the power of social media to promote the property through c...
Aug 07, 2022•4 min
Offers are proving hard to come by in this market so when you do get one it's good news but it's important how you present them. Even if the offer doesn't meet the vendor's expectations remember not to get defensive, have comparables ready and back yourself up with facts. All offers are good offers, present them correctly and work from there.
Jul 31, 2022•3 min
In Episode 44 we're talking about words, they've got to have meaning and they've got to cut to the chase, literally.When you start to listen more you become aware of how many words are out there and what really has meaning. Vendors are worried about the market and being clear and straight to the point can help ease their fears. The same goes for Buyers, asking the right questions can have a big influence on their decisions. Use less words, have more impact, and it can help you sound...
Jul 17, 2022•4 min
In Episode 43 we are talking about helping good people understand when good offers present themselves and actually how good they are. Our job is to get the very best result for our vendors but they need to understand what a good offer is so they can move on with their lives.Present them with the facts! Show them other properties and what price they're selling at so they truly understand the current market, guide them through the process allowing them to make informed decisions and know when t...
Jul 03, 2022•3 min
When time is money how do you make sure you're not wasting a moment of it? In Episode 42 we're talking about different time-saving hacks to make sure you're making the most of every day including meeting schedules and utilising templates, plus Diego shares a new quick, and easy way to get video testimonials for your business. We also have a GIVEAWAY in this episode so make sure you listen right to the end and remember to share it with your colleagues!
Jun 26, 2022•5 min
It's Episode 41 and we're discussing something incredibly simple but essential in our everyday lives, the importance of good manners, and the bonus that they cost us nothing. Ensure you treat everyone with respect and always try to be polite, you never know who your next client or vendor is. Sometimes we can forget as we get busy and tired but words such as 'thank you' truly matter, and although 'thank you for caring' is such a small phrase, it can have a lasting impact on the people aro...
Jun 19, 2022•3 min
Cut To The Chase – Episode 40 – You've Got To Let Go To Make More!In this episode we're talking about something I heard at AREC recently which is the saying, "you've got to let go to make more". So what does that mean? People ask why Team Diego is successful and a big part of the reason is delegation. It can be a challenge to let go and there may be bumps along the way (maybe even some mistakes) but at the end of the day if you've got people you can trust to do the job then learn t...
Jun 12, 2022•3 min
In this week's episode of Cut To The Chase we're talking about how to respond when someone asks, is this a good time to buy or sell? Maybe now is a horrible time or maybe it isn't! The probability is the market will continue to drop for the foreseeable future, but it is a beautiful time to buy if you find the perfect house.Aaron talks about one of the big rookie mistakes he sees is when someone tries to pick the bottom of the market. Only hindsight can do that. However, if you're not looking ...
May 22, 2022•3 min
If someone offers you something for free they're probably taking your information and selling it to someone else. In 2022 you got a change it up. So stop doing stuff for free. How much real estate marketing do you see from agents offering a free appraisal, valuation, or property marketing? Stop doing stuff for free. Just because everyone else is doing it doesn't mean you should.Maybe you offering things for free because you're not any good. Instead offer something of substance.Providing ...
May 15, 2022•3 min
In this episode we're looking at the current climate and how there are markets within markets. Vendors and buyers are responding to what they're seeing in the media with median prices and sales but that is not always a true representation of what is actually happening in the market. It is important that you're not talking in general terms, be specific to what is happening in your area and use that information to help the vendor understand the prevailing marketplace. At the end of the day...
May 01, 2022•3 min
In this week's episode, we're talking about bridging the gap between buyers and sellers and the changeover calculator. It doesn't matter what the market is doing there is always a gap between vendors and buyers, in 2021 it was the buyers that had to bridge the gap, making our job a little easier when it came to negotiations. In 2022 there is still a gap but now it's the vendors that have got to bridge the gap if they want to be sold. It's important to remind vendors that ultimately the p...
Apr 17, 2022•3 min
In today’s episode, we are talking about the three most common captions that vendors say when they are selling their homes and how to respond. These being “I don't need to sell, we are not giving it away, or we are not in a hurry. It’s important to note that as agents we want to get the best result possible for our vendors, but you are not obligated to sell at an offer you are not happy with. However, the issue with this is that the current market is continually moderating, and you don’t...
Apr 10, 2022•4 min
Don’t’ sit back and wait for your phone to ring, call your previous buyers. This will create an opportunity to discuss their property needs, never assuming they aren’t ready for their next home. They might be looking for that house with an extra bedroom or an ensuite and your phone call could be the decider for them to go to market. Don’t just wait for the business, make the calls, ask the questions, and create the market.
Apr 03, 2022•4 min
Episode 33 – Why to Auction in This Market In today’s episode we are talking about why to auction in this current market, despite headlines portraying a different message. It’s important to cut through the noise about what the media are writing and any doubts that you may have because auctions are still successful. By going to auction, you eliminate a lot of the outside noise around pricing and the media and can get the vendor the best possible if they choose to auction in thi...
Mar 27, 2022•4 min
Today’s episode is a little different, but equally as important, as we are talking about success routines and how to build habits that improve your life. Following a daily routine can help you establish priorities, limit procrastination and keep track of goals that better you as an agent and person while benefiting your career in a variety of ways. Establishing a positive daily routine is both a self-investment and an advantage for maintaining healthy relationships with people you ...
Mar 20, 2022•6 min
In today’s episode, we are talking about how to differentiate yourself from other agents in the market. Across Auckland there are thousands of agents that are all trying to sell properties in the same area, that’s why it’s vital to differentiate yourself from other agents. Everyone has their own unique strengths, finding what makes you stand out in the crowd is the key to obtaining more listings. To begin with, find your niche and something that is authentic to you as an agent and how yo...
Mar 13, 2022•6 min
In today’s episode, we are talking about digital marketing and how to utilise it in the real estate space. Building a community of followers through a social media presence is important for generating brand exposure and awareness. However, directing traffic to your website through Search Engine Optimisation (SEO) is one of the most successful ways to generate leads. To utilise social channels, it’s important to use a combination of paid and organic content and user-generated conten...
Mar 06, 2022•4 min
Cut to the Chase – Bias in the Market In today’s episode, we are talking about bias in the market. People often think that the market is biased towards certain buyers, but that’s not true. The key to eliminating bias is by maintaining exceptional service throughout your interactions with buyers. It’s all about standing out from other agents, knowing your market inside out, and going above and beyond for them to earn their trust. By earning buyers' trust and th...
Feb 27, 2022•4 min
In today’s episode, we are talking about is the market moderating? The market fluctuates and moderates for both the vendors and buyers but as agents it’s up to us to navigate this. Depending on if a vendor or buyer is asking, you may need to explain the trends in the market in a different way. It’s all about adapting and working with the current situation and data to get the best result possible for your clients.
Feb 20, 2022•4 min
In today’s episode, we discuss the makings of a good team. Most agents work by themselves but over the years I have realised how important it is to have help from others to manage the workload. Our advice is simple, start with a PA (personal assistant) who can help you get through daily tasks and manage your busy schedule. The next important member will be a buyer’s agent to help with attracting buyers and allow you the time to focus on getting listings. Once you are up and running it's time ...
Feb 13, 2022•4 min
In today’s episode, we discuss the current uncertainty in the market and differing opinions out there. Last year the market was climbing and buyers were willing to pay more in order to not miss out on securing a property. This year the lending is tougher and buyers are no longer in the position to meet some vendor’s price expectations. As agents, it’s now all about navigating this new environment and interoperating the shifts in the market so we can continue to deliver amazing results f...
Feb 06, 2022•4 min
In today’s episode we are answering some of our viewers’ real estate questions. Whether you’re interested to know about effective ad titles, market trends or how to get into the industry it’s important to remember that agents have two major skills: negotiation and marketing. Available on all major platforms or visit www.cuttothechasepodcast.nz
Jan 30, 2022•5 min
You know what they say, the best agents do better when the market is tougher!Here we are at the beginning of 2022 and now more than ever we are seeing that the market moves faster than people. What does this mean for us agents? That we need to be adaptive and aware of the headwinds out there. Things might be moving quickly in 2022 but always trust the process!Available on all major platforms or visit www.cuttothechasepodcast.nz
Jan 23, 2022•6 min
So here we are at the end of 2021 and what a year it has been! There have been many ups and downs in real estate this year and lots of key learnings to take away.The percentage of stock in the market has grown exponentially this year and buyers are getting savvy. In this industry, it’s so important to keep learning and adapting as the market changes. As we approach the start of 2022 this is the perfect time to re-evaluate our business and our approach with clients to keep up with the cha...
Dec 19, 2021•7 min
