Today your hosts Suzi Dafnis and Michelle Falzon talk about a topic they started discussing way back in Episode 08 - How to Create a New Client Email Nurture Campaign In this session expand on that discussion to look at 3 vital pieces of content you need to create for new customers. FREE RESOURCE: New Customer Email Sequence Template Get the step by step template that outlines the recommended email sequence to send to new customers. Listen to this episode to hear more about: The 5 Goals of your ...
Sep 09, 2019•31 min
Something we see a lot of when we are asked to review people’s content is that many business owners and marketers hold back their power and use phrases that defer to others or that self deprecate. The thing is, writing in that apologetic tone doesn’t inspire confidence and it can be costing you sales and strategic alliances and invitations to speak at conferences and so much more. And in today’s episode your hosts, Suzi Dafnis and Michelle Falzon share how they’ve personally overcome this challe...
Aug 26, 2019•35 min
Whether you are hosting a live event, a webinar, a Facebook LIVE or ANY kind of content, inviting a panel of guests to contribute can be an AWESOME strategy (when you know how to do it right). In this episode, your hosts Suzi Dafnis and Michelle Falzon, share their top tips when it comes to hosting a panel, based on their many years of experience being on panels and putting panels together for all kinds of purposes. FREE RESOURCE: We have a Bonus How To Host a Guest Panel Checklist that outlines...
Aug 12, 2019•33 min
In Part 1 We covered the things you need to think about BEFORE you launch your first Online Challenge so you are set up for success right from the start. And in today’s episode your hosts, Suzi Dafnis and Michelle Falzon, dig deeper into the strategies you can implement DURING your Online Challenge to get the best results. FREE RESOURCE: Get your pre-challenge setup tips summarised in this handy Your First Online Challenge Cheat Sheet . Listen to this episode to hear more about: The most importa...
Jul 29, 2019•40 min
Becoming known as an authority in your space is a lot about building a powerful personal brand. But how do you begin and what are the ingredients you need to focus on to leverage your brand and make a hugely successful business in the process? Today your hosts Suzi Dafnis and Michelle Falzon are talking to someone who has done that very successfully in her own business. Ann Wilson, otherwise known as The Wealth Chef has created an incredibly successful business and an AMAZING personal brand that...
Jul 16, 2019•35 min
One piece of really powerful core content can completely shift your business… and even open up new business opportunities. Which is something we love to hear about on this show, and today we’re talking to someone who has done just that. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with CEO of Coaches Console and creator of the Villains and Superpowers framework, Melinda Cohen, about how to create powerful content and leverage it across all aspects of your business, from front...
Jul 01, 2019•42 min
Creating an online challenge can be a great way to get new leads into your business and create fast results. Challenges can also help you encourage your existing customers to make progress and consume your current product or service. In this episode, hosts Suzi Dafnis and Michelle Falzon share their best tips and strategies for creating your very first online challenge. Including why you would start one, who you want to target, how you decide on the duration and so much more... FREE RESOURCE: Ge...
Jun 17, 2019•50 min
Should you start a podcast? And if so, HOW do you do it? Today your hosts Suzi Dafnis and Michelle Falzon respond to a bunch of questions they’ve had from listeners who are thinking about starting their own podcasts. We’ve had people ask us whether they SHOULD start a podcast, HOW they start one and what they can do to get more exposure for their podcast once they start it… so we thought we’d take some of the things we’ve learned creating literally hundreds of podcast episodes between us and sha...
Jun 03, 2019•1 hr 1 min
Should you start a podcast? And if so, HOW do you do it? In this episode, hosts Suzi Dafnis and Michelle Falzon respond to a bunch of questions they’ve had from listeners who are thinking about starting their own podcasts. We’ve had people ask us whether they SHOULD start a podcast, HOW they start one and what they can do to get more exposure for their podcast once they start it… so we thought we’d take some of the things we’ve learned creating literally hundreds of podcast episodes between us a...
May 20, 2019•44 min
How to increasing your Email Marketing Impact Welcome to Part 3 (our final episode in this 3-Part Series!). So far we’ve discussed how to grow the size of your email list and the quality of your email list and in this episode it’s all about increasing the level of engagement in your email list! On today’s show your hosts, Suzi Dafnis and Michelle Falzon give you tips and ideas for getting more interaction happening with your email subscribers (and why you want this now, more than EVER!). EXTRA R...
May 06, 2019•30 min
Welcome to the second of a 3-Part Series… where we show you how to grow the size of your email list, the quality of your email list and the level of engagement in your email list! On today’s show your hosts, Suzi Dafnis and Michelle Falzon share how you can increase the QUALITY of your list…because when it comes to email marketing, we’d take a small quality list over a big un-targeted list any day of the week! EXTRA RESOURCES : You can also get a FREE Resource Your 90-Day Email Impact Plan by vi...
Apr 22, 2019•28 min
How to increasing your Email Marketing Impact - there’s so much to share we can’t contain it in just one episode! So welcome to the 3-Part Series… where we show you how to grow the size of your email list, the quality of your email list and the level of engagement in your email list! Welcome to Part 1! On today’s show your hosts, Suzi Dafnis and Michelle Falzon talk all things email list growth - how to to get more subscribers for FREE and how you can also earn and pay for subscribers (profitabl...
Apr 08, 2019•45 min
What’s an Online Summit? Think of it like going to a conference or event, except instead of having to go to a convention centre and stay in a hotel, imagine the conference is happening VIRTUALLY and you can attend the sessions by visiting different links in the online summit website. In this episode, your hosts Suzi Dafnis and Michelle Falzon talk all things Online Summit - how to host one, how to get people attending, how many guests to have and more… they even share behind the scenes of the re...
Mar 25, 2019•48 min
INSTAGRAM… while we’ve all likely seen the rise of the “Instagram Influencer,” many business owners are still wondering… is it for me? And if so, how do I grow a following and then turn that following into customers? In this episode your hosts, Suzi Dafnis and Michelle Falzon talk to someone who has not grown her own following and customer base on Instagram very successfully herself, she’s also taught other women in business to do it as well. Founder of the Mums With Hustle Podcast and Social Me...
Mar 11, 2019•50 min
Today we’re talking about how to use Surveys— not just as a way to learn more about your audience (which they are AWESOME for!) but also something that BOTH Suzi and Michelle have found is really powerful — and that is using your surveys as a way to CREATE your content. It’s such a shame to get all that great information from a survey and only use it ONCE to gain some insights and then put it in a drawer. In this episode, your hosts Suzi Dafnis and Michelle Falzon explore how your audience is li...
Feb 25, 2019•31 min
It’s a milestone day! This is Episode 100! We posted our first episode of Content Sells on September 18, 2015… and since then we’ve published an episode virtually every two weeks. Now it’s time to clink a glass of Champagne and celebrate… with some AWESOME Content Marketing insights of course! What we thought might be fun, given how much we love our community, was to share some of YOUR brilliance here on this episode… so we asked some of our MOST loyal listeners to share with us their most effec...
Feb 11, 2019•48 min
There is real power in “niching down” - that is, going for a smaller and more specific slice of a larger market. But it can be hard to let go of the many to focus on the few. One person who made that leap and took a giant leap forward in his business, his income and his love for his business is head of the Dance Studio Owners Association and Studio Success Formula, Clint Salter. Clint took a tiny niche and turned it into a BIG business! And in this episode, your hosts Suzi Dafnis and Michelle Fa...
Jan 28, 2019•50 min
There are literally dozens and dozens of awards being offered each year acknowledging businesses and business owners. And being a finalist or winner can be a really awesome way to raise your profile and build your credibility. In this episode, your hosts Suzi Dafnis and Michelle Falzon share tips and strategies, they have personally used with great success, for finding, entering and winning awards. FREE DOWNLOAD: Plus as a bonus resource, you can also download the 20 Must-Enter Awards For Women ...
Jan 14, 2019•59 min
Think of this episode as a chat around the kitchen table or the coffee table as your hosts, Suzi Dafnis and Michelle Falzon share some things that have been going on for us around this idea of continuing to be seen and heard and how sometimes that means finding the courage to do stuff that scares us… we chat a bit about how we deal with that - in the hope that it also helps you too. Because here’s the thing - creating content, growing a business, positioning yourself as an authority - they’re al...
Dec 31, 2018•1 hr 4 min
With a laptop and a smartphone, Natalie Sisson built a six-figure education business that she can run from anywhere in the world. And one of the keys to that success has been her book publishing strategy. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with Natalie, who has just released her new book The Freedom Plan, about how you can use a book as a way to build your profile. Ttap into her wealth of experience as someone who literally built her business based on her content an...
Dec 17, 2018•43 min
Livecasts are something we’ve been doing more of and we're LOVING it… Technically, a Facebook Live is a live broadcast but what we’re talking about here is more like crafting your own event or show that you can broadcast to create a real experience for your viewers — just like Oprah! In this episode your hosts, Suzi Dafnis and Michelle Falzon share how they are using Livecasts to attract and get new clients. FREE DOWNLOAD: Also get the top tips from today’s episode summarised in this easy refere...
Dec 03, 2018•51 min
Ever thought about joining or starting a Mastermind? A Mastermind is a group of peers who come together in some regular way to share ideas, support each other and help each other succeed. In today’s episode your hosts, Suzi Dafnis and Michelle Falzon share firstly — why you might want to think about BEING IN a Mastermind as well as when you might consider STARTING YOUR OWN Mastermind. HERBUSINESS MARKETING SUCCESS MASTERMIND - APPLICATIONS NOW OPEN. Go here to learn more or apply: www.herbusines...
Nov 20, 2018•48 min
Many of us are finding ourselves on video a lot more than we used to - even if we aren’t making content videos to put on YouTube, maybe we are being seen on camera more with our clients on Zoom Calls, Webinars, Skype Meetings etc. And while you might have thought about your makeup and spent time mapping out what you’re actually going to say… very often people overlook one VERY important part of their video - the BACKGROUND! It makes up the majority of the shot and can REALLY impact how long peop...
Nov 05, 2018•47 min
Coupons and discounts CAN be very powerful when it comes to getting new customers, generating cashflow and boosting sales... but we are putting a BIG asterisk on today’s episode that says - you must use this tactic VERY strategically! It’s not the only tool in your toolbox when it comes to getting your market to buy from you. Because what can happen is that you’re not getting the sales you want or you are thinking up ideas for a new campaign and it can be REALLY easy to jump to offering 20% off ...
Oct 22, 2018•52 min
What do you do when you have a particular feature or benefit of your product or service that YOU know is awesome… but it’s not immediately obvious to your potential customers that it’s awesome? How do you treat a feature or benefit that is often undervalued? Do you hide it in your marketing and trust people will just find it once they buy, or do you shout it from the rooftops? Well, we’re going to answer that for you in TODAY’s episode - where we are going to help you perform the magic trick of ...
Oct 08, 2018•48 min
One of the KEYS to moving more towards connection is to feel comfortable and confident communicating your value. Problem is, any time you’re trying to communicate your value to get new clients it’s pretty certain that you’ll hit roadblocks. In this episode your hosts, Suzi Dafnis and Michelle Falzon talk about the #1 thing you MUST master if you want to communicate your value and connect with more clients. FREE WORKSHOP: We cover more about this Connection Statement and how you can build a Conne...
Sep 24, 2018•46 min
One of the BEST ways we’ve found to grow our businesses is through Strategic Alliances. But how do you start? What are you looking for in a Strategic Alliance partner? Where can you find good Strategic Alliances? In this episode, your hosts, Suzi Dafnis and Michelle Falzon answer all those questions and more. FREE DOWNLOAD: Plus you can get a free download Strategic Alliance Success Framework by going here: Listen to this episode to hear more about: 6 types of Strategic Alliances and how to know...
Sep 10, 2018•1 hr 6 min
One of the biggest challenges small business owners have when it comes to embracing content marketing is that it feels so BIG and OVERWHELMING… where do you begin? And what can happen is that you get all excited and start one thing, like a blog or a Facebook Group, and then you start something else, like Facebook Advertising and then you build another product and decide you’re going to do a special promotion for that and before you know it, your focus is split into a thousand different direction...
Aug 27, 2018•31 min
You can have the best message and do amazing content marketing, but if your offer is not irresistible, you may find you STILL don’t get enough sales. In this episode, your hosts, Suzi Dafnis and Michelle Falzon interview Michael Maidens about what it REALLY takes to create an irresistible offer. Michael is a master in the area of creating offers, having generated millions of dollars with his creative and “out of the box” approach to crafting offers for his clients. Michael also recently launched...
Aug 13, 2018•58 min
A high-end retreat can be an excellent way to create a higher value product to offer to your customers (and they can be great fun and an awesome way to travel, too!). But they DO take some special consideration when marketing a high-end retreat. In this episode, your hosts, Suzi Dafnis and Michelle Falzon share their experience successfully marketing the REACH Retreat in Hawaii and give you 7 of their top tips for marketing a high-end retreat. Join Suzi and Michelle at the REACH Retreat! Follow ...
Jul 30, 2018•54 min
