Your lead magnet is one of the best ways to get people starting the journey towards buying from you because it’s typically a very low commitment someone needs to make - and they get something of value in return. But how much time do you REALLY have to spend creating your lead magnet? In this episode, your hosts, Suzi Dafnis and Michelle Falzon dispel the myth that you need to spend a ton of time creating your lead magnet. Instead, they show you 3 lead magnets you can create in 3 hours (or less!)...
Jul 16, 2018•42 min
Ever started a Facebook Group and had it turn into a ghost town? How do you keep people engaged and loving being part of your Facebook Group? In this episode your hosts, Suzi Dafnis and Michelle Falzon speak to someone who has MASTERED the art of keeping people engaged in her Facebook Groups. Kate Toon of KateToon.com . Discover how Kate does it and what strategies and ideas you can borrow to boost engagement in your own Facebook Group. Even if you don’t have a group and you never plan on having...
Jul 02, 2018•38 min
To build an EPIC business today you need to connect in more meaningful ways with your customers than you EVER have before... and one of THE most powerful ways to do that is to tell your STORIES. In this episode your hosts Suzi Dafnis and Michelle Falzon talk to Valerie Khoo, author of Power Stories and CEO and founder of the Australian Writers’ Centre about powerful ways to share your stories as part of your content marketing strategy. How do you find your stories? Where should you share them an...
Jun 18, 2018•45 min
If you’ve ever asked the question “What do I charge for my product?” or “How can I increase my pricing when my competitors are all charging less?” or “How can I test my pricing” you are going to love this next episode which is all about 3 of our favourite profitable pricing strategies. In this episode, your hosts, Suzi Dafnis and Michelle Falzon show how your pricing strategy and your content strategy need to work together to help you get more sales. Also included with this episode is the FREE V...
Jun 04, 2018•38 min
We first saw the guest on today’s show, Joanna Wiebe, speak at a conference in the US a few years ago and she completely blew us away. Not only is she an incredibly talented copywriter, she also ascribes to one of the key ideas of this show, and that is; “No content without conversion.” She’s just as talented looking at the metrics and boosting conversion rates and she’s sought after by well-known and highly successful brands such as Hubspot, HootSuite, Asana, MindValley and Booking.com when the...
May 21, 2018•46 min
As our market gets more sophisticated and we see more and more of our competitors stepping into content marketing strategies, there’s one area that will really help set you apart and that is the level of CONNECTION you are able to create with your ideal customers through your content. How do you create a strong connection with your customer and prospects so they buy from you in the first place… and then keep coming back to buy from you again and again? In this episode, your hosts Suzi Dafnis and...
May 07, 2018•52 min
In this episode we interview someone who is an expert in the area of “Influence” – Julie Masters shares with us her insights on how we can create more influential content that not only reaches our ideal customers, but also changes their hearts and minds. YOUR FREE RESOURCES FOR THIS EPISODE: You also get a special free gift to go with this episode – Julie’s Influencer Code eBook so you can learn how YOU can become the leading authority in your space and you can get that here . www.herbusiness.co...
Apr 23, 2018•53 min
In this episode, your hosts Suzi Dafnis and Michelle Falzon share 3 Steps To Finally Getting ANY Big Content Project DONE! And this is a way for you to actually get some of those bigger content projects done - you know the ones you “mean” to get up and happening but another week or month slips by and you haven’t got your blog running or you didn’t get that new lead magnet created or your website still has that outdated video on it. Whatever the project is, we’ve got a 3-step process for helping ...
Apr 09, 2018•33 min
Imagine having studied human and animal behaviour for decades and TRULY understanding how to motivate and encourage certain actions over others… and then imagine applying that knowledge to become a world champion in your field (many times over) and grow an online community of tens of thousands of the world’s most loyal and enthusiastic fans. That’s exactly what our guest, Susan Garrett has done. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Susan about what it takes to gr...
Mar 26, 2018•59 min
Ever purchased something from an organisation that had incredible content and incredible marketing RIGHT up to that point where you purchased… and then you felt like you got dropped like a hot potato? How did it make you feel? Chances are, it’s not good. That moment right after someone has purchased from you is one of THE most important times to be reassuring them and telling them they did the right thing. In this epsiode, your hosts Suzi Dafnis and Michelle Falzon look at the phenomenon of Buye...
Mar 12, 2018•49 min
Is your business leaving you feeling tired and overwhelmed? If so, you’re not alone. “So busy I can barely sit down” seems to be the default setting for most business owners. But, imagine if you could work LESS and make MORE. Imagine having a highly functioning team, a great marketing system, a community of people who buy from you again and again, powerful systems that work even when you’re not in the office and a lifestyle that gives you plenty of spare time. A pipe dream? In this epsiode our g...
Feb 26, 2018•1 hr 8 min
In our last episode we shared how we got started with Facebook Live. In this epsiode we’re taking it one step further and looking at How to Use Facebook LIVE to Grow a Following. Because once you get started, and you’ve got the tools and resources in place and you’ve done some practice, the NEXT thing you want to do is grow a following. So, we caught up with the amazing Sonia Stringer who has grown a MASSIVE following of more than 500,000 people through her business and Savvy Network Marketing W...
Feb 12, 2018•51 min
Has the idea of doing a Facebook LIVE for your audience crossed your mind? Or maybe you are ALREADY doing Facebook LIVEs but you still feel a little uncomfortable and you’d love to have a breakthrough… well this is the episode for you! or you’d love If so, there are some fascinating and exciting NEW ways you can be using books to grow your brand, your profile and your profits. In today’s episode, hosts Suzi Dafnis and Michelle Falzon share tips on how THEY got started with Facebook LIVE and some...
Jan 29, 2018•58 min
Looking back over 2017 it was an amazing year on the Content Sells Podcast. We had some AWESOME guests and discussed some really diverse topics. So, we decided it would be fun to take a look at the 5 Most Listened To Content Sells Episodes of 2017. In this episode, your hosts Suzi Dafnis and Michelle Falzon, reveal the 5 most popular episodes of 2017 and share their top tips and lessons learned from each. This is a great way to discover episodes you want to learn more about and get a quick jolt ...
Jan 15, 2018•45 min
There are going to be times when an interview is the PERFECT format for you to capture AWESOME content. Whether it’s interviewing customers for a case study, or speakers at your next event, or you’re interviewing authors and other experts as content for your community… there is definitely an art to getting the most out of the person you’re interviewing and crafting an amazing interview. So, in this episode we’re giving you a few key tips we’ve gained from having a combined 40 years experience in...
Jan 01, 2018•47 min
Here at the Content Sells Podcast we are big fans of Ryan Levesque and his ASK Method – which is a way for you to get super-clear about what various groups or segments of your market REALLY want and how to give it to them, using surveys, quizzes and segmentation funnels. Ryan’s been a guest on the show previously ( check out that interview here ). Recently, Ryan ran a big public event called ASKLIVE! in Las Vegas and Suzi and Michelle both attendeded. There were so many awesome takeaways we deci...
Dec 18, 2017•34 min
In this episode, we talk about why you need to find your niche and the power of niching down - that is focusing in on serving a very specific and narrow slice of your market. Because the tendency for many small business owners is “I wanna serve everyone - let me make my market as big as possible so I can make as many sales as possible.” But the interesting thing is... by going broad and trying to reach everyone we can very often end up being nothing to no one.
Dec 04, 2017•55 min
In this episode, we share some of the books we’ve read recently that have really made an impact on us. Some have been shared with the HerBusiness community and many have been shared with our elite Marketing Mastermind group. They've told us how much they loved them, and how much they’ve helped them with their businesses and their content marketing - so we wanted to share these with you... Of course, if we were to share ALL our favourite books of ALL time this would be a 20 hour episode! So we’re...
Nov 20, 2017•44 min
In this episode we talk about how important it is to have an ideal client avatar and specifically, the importance of doing 1 to 1 interviews with people who represent your ideal client. Doing real-life interviews with people who represent your ideal client avatar might sound weird, scary or intimidating at first… but once you listen to this episode, you will not only know WHY they’re so crucial (hint – interviews allow you to go DEEP with your understanding of who you serve, how they feel and wh...
Nov 06, 2017•55 min
In this episode we talk about one of the key dynamics you want to have in your content if you want to move someone from not knowing anything about you right to the point where they buy from you. This is one of THE most effective dynamics you can have in any form of communication to influence someone… not just getting people to buy from you and increasing your sales conversions, but also really handy if you are using your content to educate people or to persuade them to take any action....
Oct 23, 2017•43 min
The right visual model can be (and has been) a million dollar idea for some of our most well known business content creators - people like Robert Kiyosaki and Stephen Covey… learn the secrets they used to create powerful mental models and how you can apply them to YOUR content In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about how to turn your content into gorgeous visual models that attract attention and supercharge the effectiveness of your content… including the 7-step pr...
Oct 09, 2017•57 min
If your inbox is exploding with more emails than you can read, you’re not alone. That’s EXACTLY what your customers are experiencing too! So, how can you get your emails opened and, more importantly READ and CLICKED ON, when there are so many others competing for your ideal customer’s attention? In this episode, your hosts, Suzi Dafnis and Michelle Falzon share the 4-part system for succeeding with email marketing.
Sep 25, 2017•1 hr 10 min
Are you a small business owner who doesn’t have a big splashy budget for your marketing… but you still want to grow your audience and your sales? If so, this episode is for you. In this episode, your hosts, Suzi Dafnis and Michelle Falzon look at 5 Ways To Promote Your Content (that won't break the bank). These strategies are ideal if you don’t have a huge marketing budget and you’re looking for ways to get more people reading, watching and clicking on your content.
Sep 11, 2017•46 min
What does it take to grow a massive following of people who love to buy from you? In this episode, your hosts, Suzi Dafnis and Michelle Falzon welcome special guest, blogger and personal branding expert, Amber Renae.
Aug 28, 2017•38 min
Are you fine with giving away free content but when it comes to asking for the sale “the resistance” comes up? Your palms get clammy. Your heart beats faster and you feel a growing reluctance as the moment you will have to ask for the sale approaches If so, you’re not alone. The “Resistance” is a BIG deal and it’s impacting a LOT of people. In this episode, your hosts, Suzi Dafnis and Michelle Falzon ask the question, “how can you deal with the 'Resistance' so you can feel great about asking for...
Aug 14, 2017•49 min
Learn how John Gallagher, co-founder of LearningHerbs.com and Herbmentor.com, grew a massive email list, attracted thousands of people to his membership site and successfully sold thousands of products online over the past 13 years, providing education on herbs and herbal remedies. In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat to John about his “low frills” process for staying connected to his content and his audience that has seen his business grow from strength to strength ...
Jul 31, 2017•1 hr 5 min
Maybe you have an email list you have neglected, or a client base that hasn’t heard from you for a while. How do you re-warm those connections? What do you say when you first reach out? Do you apologise? And what do you say about why you were absent? In this episode, your hosts, Suzi Dafnis and Michelle Falzon, explore the 5 parts of the Getting Back in Touch Framework. You can use this framework to reconnect with your audience in a way that feels authentic and moves people forward towards buyin...
Jul 17, 2017•48 min
We each have different learning styles, but the big problem is, when we create our content we tend to tailor it to suit our OWN learning style! That’s great for other people who receive and process information like WE do, but you could be missing out on sharing your message and winning new clients who have very different learning styles to you. In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore the 7 different learning styles and how you can create content that speaks to ALL 7 ...
Jul 03, 2017•48 min
There is a way to make people more inclined to move forward with you BEFORE you formally or overtly ask them to take that next step. It’s known as “seeding” and when you do this well, your content becomes much more powerful and your conversions increase. And that’s because, at it’s core, seeding really paves the way for the sale by building curiosity and desire in a subtle way that let’s people see the possibilities for solving their problem using your products or services, without it feeling sa...
Jun 19, 2017•49 min
Webinars are a great way to educate and to share information about your products and services and they are ALSO a great way to SELL. However, we see a lot of people hosting webinars where they give a lot of great information but they don’t know how to transition to making an offer… or when they do, they haven’t put enough of the foundation pieces in place to make that offer convert. In this episode, hosts Suzi Dafnis and Michelle Falzon share the webinar structure that they’ve used to make hundr...
Jun 05, 2017•1 hr 16 min
