Has the concept of writing a book crossed your mind? Or maybe you ALREADY have a book that’s either written and awaiting publication or that’s already been published. If so, there are some fascinating and exciting NEW ways you can be using books to grow your brand, your profile and your profits. In this episode, hosts Suzi Dafnis and Michelle Falzon chat with Book publishing and marketing expert, Linda Diggle of bookboffin.com about the latest book publishing platforms, fundraising ideas and mar...
May 22, 2017•1 hr 4 min
Chrissy Amphlett, the legendary lead singer of the Australian 80’s rock band, The Divinyls famously sang, “ It's a fine, fine line between pleasure and pain.” And with your marketing content this is SO true… both of these emotional states can influence people in a big way to take action, click your link, buy your thing. BUT way too many people are creating content that is bland and lacking emotion. In this episode, hosts Suzi Dafnis and Michelle Falzon talk about how and when you can use the emo...
May 08, 2017•54 min
Social Proof is based on the idea that we tend to do what we observe other people are doing. It’s why nightclubs like to have people queue out onto the street or why restaurants will fill their tables from the window first - so people driving or walking by will think –“Hey, this is a popular place, let’s go in.” We all inherently find “safety in numbers” and you can use this compelling quirk of humanity in your content-based marketing. In this episode, hosts Suzi Dafnis and Michelle Falzon look ...
Apr 24, 2017•1 hr 5 min
The humble subject line might only be a few words but it is actually one of the most important pieces of content we create in our email marketing. Getting even a small bump in open rates for your emails puts so many more people into your marketing efforts. So, getting those subject lines working is really a high leverage activity. Make just a few tweaks and you could have a big impact on your bottom line. In this episode, hosts Suzi Dafnis and Michelle Falzon look at 8 of their favourite types o...
Apr 10, 2017•1 hr
One of the more common questions we get asked is “What aspects of my Content Marketing are okay to outsource to someone else and what should I keep doing myself?” In this episode, hosts Suzi Dafnis and Michelle Falzon answer that question, looking at what you need to keep doing and what you can find someone else to do, as well as 4 tips for successfully outsourcing.
Mar 27, 2017•1 hr 4 min
One of the big questions we often get asked is, “How many avatars do you need?”. Many people aren’t sure - do I just stick with one? What if I serve multiple people? How many avatars is too many? In this episode, hosts Suzi Dafnis and Michelle Falzon, explore how you canthink about your avatars and determine what is the right number to focus on in YOUR business. Plus, included in this episode is a bonus download –7 Essential Steps to Creating Your Ideal Client Avatar. Note: There is some static ...
Mar 12, 2017•34 min
Are you creating your customer experience by design or by default? Customer Experience expert, and CEO of CXFormula.com Jason Friedman has spent a lifetime creating amazing experiences, from theatrical exploits for the likes of Fleetwood Mac and Peter Gabriel; to customer experiences for big brands like Foot Locker, Disney and W Hotels; and raising billions of dollars in endowments for organisations like Harvard and Stanford Universities. In today’s episode, Jason shares his secrets for WOW-ing ...
Feb 27, 2017•1 hr 2 min
How can you communicate with impact? This is a question Strategic Performance Coach and Performing Artist, Victoria Labalme has spent a lifetime exploring as she’s worked on stage and screen as an actor and also helped elite entrepreneurs, best-selling authors, top teams and C-suite executives to communicate with confidence, authenticity and impact... and to find the “unexpected twist” that makes it their own and distinguishes their brand.
Feb 13, 2017•44 min
We all know words are powerful. A well-written movie can make us laugh or cry. A powerful ad can make us buy something or donate money to a cause. A caring note from a friend when we’re feeling down can cheer us up and help us feel connected. But there are SOME words that are way more powerful than others… these are the words that persuade and influence us in ways other words can’t… and they are what are known as Power Words. In this episode, hosts Suzi Dafnis and Michelle Falzon share 3 ideas f...
Jan 30, 2017•32 min
There was a time when the Email Newsletter was the go-to strategy for most businesses and the main method for communicating with their customers viaemail, but with all the different email marketing and content marketing strategies available to us now, is the Email Newsletter still relevant? In today’s episode, hosts Suzi Dafnis and Michelle Falzon explore the questions “Do our customers and prospects still read newsletters?”, “Are they still worth the effort of putting together?” And their answe...
Jan 16, 2017•35 min
Content marketing is changing all the time. Wouldn’t it be great if you had some way of knowing those changes before they happen so you could get in front of them and do more of what works and less of what doesn’t? In today’s episode, hosts Suzi Dafnis and Michelle Falzon get out the crystal ball and take a look at content marketing trends for 2017 with one of the world’s most respected experts and a real pioneer of content marketing, Joe Pulizzi from the Content Marketing Institute....
Jan 02, 2017•48 min
Your abandoned cart content is some of the most important strategic content you can be creating in your business. The people abandoning your cart are most likely your best potential customers - after all, they got all the way through your marketing process, chose the product or service they wanted and it was only at that last moment that you lost them - and that could have been for a variety of reasons that may mean they STILL want to buy that particular item from you. In this episode of Content...
Dec 19, 2016•47 min
Ever feel like you’ve lost your mojo? Things go wrong, something happens that shakes you up or plants a seed of doubt. And it can cause you to question “who am I to be creating content / writing blogs / making videos etc?” If so, you’re not alone. It happens to all of us. We move in and out of that state of feeling confident and in the flow. Even massively successful women tell us they have times when they definitely don’t have their mojo working. In today’s episode, hosts Suzi Dafnis and Michel...
Dec 05, 2016•45 min
One of the best ways to guarantee ongoing sales and cash in the door is to adopt a recurring revenue model where, instead of a one-off transaction, each sale is leveraged into an automatic repeat purchase via the likes of membership or subscription-based services. In this episode, hosts Suzi Dafnis and Michelle Falzon interview one of the world’s most respected membership site experts, Wishlist Co-Founder and Tribe Membership Course Creator Stu McLaren, to find out his secrets for creating conte...
Nov 21, 2016•1 hr 3 min
Research shows that once someone has made a commitment - they’re more likely to follow through with the next step. It’s known as the “Commitment Bias” and you can make the most of it to get more sales, more engaged community members and more impact... In today’s episode, hosts Suzi Dafnis and Michelle Falzon are talking about how you can use micro commitments to create more compelling content - whether that action is for people to join your community, or to support a cause, or buy your product, ...
Nov 07, 2016•50 min
There is a page on your website that is possibly a bit neglected or in need of a revamp. Because, even though it’s not a page you might think about very often, people are arriving on it more often than you may be realising… and that is your Error 404 Page. There are a few specific things you can be doing to transform this page from a neglected ‘no-go’ zone into an engaging sales person for your site. In today’s episode, hosts Suzi Dafnis and Michelle Falzon share some ideas with you to help lift...
Oct 24, 2016•31 min
We hear from people all the time that their #1 problem with content marketing is all the writing involved! Whether that’s writing a blog post or email sequence, crafting a sales page or a video script or even putting together a tweet or Facebook ad, creating content that sells involves writing copy. So, if you’ve got to do it, you may as well find a way to make it easier and feel more “natural”, even if writing doesn’t come naturally to you.In this episode, hosts Suzi Dafnis and Michelle Falzon,...
Oct 10, 2016•52 min
A recent HerBusiness community survey found that 85% of all respondents rated Email Marketing as one of their Top 3 Marketing Priorities right now and 45% rated email marketing as the #1 marketing priority in their business right now. And to do email marketing successfully, you really need a list. So, in this 1st Anniversary episode, hosts Suzi Dafnis and Michelle Falzon decided to share 10 of their favourite low-cost ways for growing your email list.
Sep 26, 2016•1 hr 7 min
In his famous play, Romeo and Juliet, Shakespeare famously asked “What’s in a name? That which we call a rose, by any other name would smell as sweet.” But in this episode, your hosts Suzi Dafnis and Michelle Falzon share why choosing the right name – whether it’s for your business or your lead magnet; your course or your new 7 step process – is so important. Get this wrong and you could be sabotaging your success before you even get started, but get your naming right and you could be fast-track...
Sep 12, 2016•1 hr 7 min
It used to be that as a small business owner, unless your product was directly related to something that required you to use your voice, like a radio announcer or a public speaker or sales trainer, you might not have ever really thought about getting voice training or learning more about how to use your voice. But today, chances are you’re using your voice more and more in your marketing - with the rise of webinars, podcasts and video marketing - and this is set to increase with things like Face...
Aug 29, 2016•46 min
We can probably all agree that getting sales is the life-blood of any business and yet, many small business owners often feel uncomfortable and ill-equipped when it comes to asking for the sale. In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon share 3 content marketing approaches that make the sale feel like the natural next step. In fact, combined with the power of automation, these 3 step-by-step systems
Aug 15, 2016•43 min
It can be easy to get off track and either create too much content, or not the right content - when you don’t have a sound strategy or plan for your content marketing. In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon look at how you can create a Content Plan that will give you a bird’s eye view of your content across multiple channels and for multiple ideal client avatars.
Aug 01, 2016•53 min
Creating good content takes time and effort. Writing a blog post, recording a video, preparing an eBook – whatever content you are creating, it can be really easy to assume that once you’ve published it you then need to move on to creating the next piece of content. But that’s a low-leverage approach to content marketing that is very likely to lead to burnout and spending unnecessary resources. The real power of content marketing happens when you systemise recycling and re-purposing your content...
Jul 18, 2016•39 min
Segmentation is simply dividing your list into clear, definable segments based on certain criteria. When you segment your list, you can create content tailored specifically for each distinct group so it feels more personalised - and relevant. In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon look at 9 different ways you could be segmenting your list, giving real-life examples and tips and advice on how to implement segmentation into your content marketing....
Jul 04, 2016•57 min
What if you could find a way to figure out EXACTLY what your prospects want and then deliver it to them via a highly effective sales process, tailored to their specific preferences? In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon talk to #1 bestselling author and leading marketer, Ryan Levesque, of askmethod.com to find how he was able to use his Ask Method to create marketing funnels that were so effective he was able to build multi-million dollar busine...
Jun 20, 2016•56 min
In Part 2 of our exploration of How to Create a Landing Page that Converts, we dive deeper into the 11 elements you need to focus on to get results with your landing pages. Because a bad landing page stops your prospects in their tracks and really prevents them from beginning the journey with you. And that can be expensive and leave you tearing your hair out wondering, “Why aren’t my marketing funnels working?”
Jun 06, 2016•54 min
If you ever need to send someone to a page to sign up for a course, a free trial, an eBook, to join your community, or request a quote or a free consultation, one of the biggest factors impacting your results will be how well your landing page converts. In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon walk you through the first five of 11 elements you need to get right when creating a Landing Page that converts. Includes bonus free download "Landing Pages ...
May 23, 2016•35 min
Here on this podcast we’re all about helping you create content that converts and we wanted to turn our attention to blogging because it’s something a lot of people do, but many don’t get the results they want - and so today we want to take you through some strategies for getting more leads, more optins and more sales from the readers of your blog - and even how you can use your blog as a lead magnet instead of an ebook or other more traditional lead magnets.
May 09, 2016•41 min
If you’re not currently using video in your content marketing, now is the time to start. In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon ask video marketing expert, James Wedmore, of jameswedmore.tv http://jameswedmore.tv/ that very question. And to help you create powerful sales videos minus the Dzickdz factor, James shares his powerful 8-Step Sales Video Formula, which has enabled him to grow a 7-figure online business and also help thousands of other b...
Apr 25, 2016•1 hr 8 min
We look at how to bring all the many piece of the content marketing universe together into your own content marketing strategy and a process whereby we can support you to do that. Join us for the next step.
Apr 18, 2016•27 min
