In this episode we look at the five reasons to make Webinars part of your content strategy. Get handy tools learn about the different types of webinars you can run to help turn prospects into customers. Great if you're new to webinar or haven't gotten teh results you wanted from your webinars. Free download - How to Present to a Virtual Audience - included.
Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. She has worked with big brands such as Westpac, The RTA, Curash and Kmart. And she’s helped countless small businesses produce great content and improve their SEO. Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast
The average person in business sends and receives an average of 122 emails per day. That's a lot of email content competing for attention in your customer's inbox! And as competition has stepped up, so too has the innovation and the rate of change in terms of what'ss working and what's not in Email Marketing. In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon give you their take on 4 of the big email trends they think you really need to be aware of in 2016....
Every day we’re being pitched offers - but not all them stick. So, what makes the difference? Is there a “secret formula” for creating offers that compel people to buy? In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon give you a 7-part framework for creating offers that sell. They also explore the two things you must do BEFORE you start on your offer… which are crucial if you want to get more sales, more customers and make more of an impact....
Risk Reversal is the idea of finding ways to remove the risks your prospective customer is likely to be worried about at the moment they are making the decision to buy your product or service. In this episode we provide three main ways you can help customers feel better about handing over their money and trying out your product or service. Plus we look at what makes a powerful and effective guarantee that gets you more sales. Free worksheet (included) helps you create your own effective guarante...
Hey. If your wondering where this week’s episode is… we’re now publishing new Content Sells episodes every two weeks, so watch our for next week’s episode on How To Use Guarantees and Risk Reversal In Your Content To Get More Sales. - Suzi and Michelle
User-generated content is it a great way to leverage your community in a way that gives value back to them and engages them with your business. In this episode we look at how to harness and encourage users to provide content, how to do the heavy lifting of content creation for you and how to build this great content strategy into your marketing activities. Great, easy-to-follow examples. Free download included.
One of the most valuable pieces of content that we all have as small business owners that we are often not making the best use of, and that can be user-generated, are our Customer Stories. In this episode we look at the role and importance of having customer stories in your content marketing and how to get awesome customer stories, testimonials and case studies.
Content design can really make us stand out in a good or bad way. It’s not an area in which we want to compromise. Our websites are often one of the first types of content our prospects see and so in this episode we invited a successful web designer to give you tips on the design elements that really make websites convert. Greg Merliees of Studio1Design is our guest.
We pick up this episode with three more not-usual content ideas that your customers will love. In this episode we explore real-time content (which is generating a real buzz), user-generated content (a great way to get your community to help you create valuable content and behind-the-scenes-content (an innovative way to lift the lid on your business and to draw your customers closer to you by letting them 'behind the curtains'. Great download bonus.
We’re talking about innovative content ideas that are either not very well known or are new and could be just the right thing for you to try out. We explore interactive content ideas like surveys, polls, competitions and quizzes and Adopted Content - content that you don't create but you curate and collate, add value to and present to your ideal customer. Great download bonus.
Suzi Dafnis and Michelle Falzon pick their favorite episodes of Content Sells.
Everybody wants traffic – more visitors to their site, their optins, their sales pages etc. But very few people are actually really prepared to turn that traffic into sales. In this episode you learn what you must do BEFORE you drive traffic to your offers to boost your conversion rates, reduce your costs and create content that sells. In this episode, your hosts Suzi Dafnis and Michelle Falzon share the importance of your traffic building your email list, the numbers you need to know, how you c...
We love content marketing and we KNOW that great content definitely sells… BUT… it can seem like there’s always a new deadline. Always a new piece of content to create. And, because it’s so important to be consistent with your content, and because your audience has an expectation, it can become stressful trying to keep up and be fresh and creative. So how do you avoid burnout, or feeling like you are not getting anywhere? In this episode of Content Sells, your hosts, Suzi Dafnis and Michelle Fal...
We’ve been getting some great questions from listeners, so we decided to host a Content Sells Q&A session every once in a while. Today, your hosts, Suzi Dafnis and Michelle Falzon will be answering Olga’s question about finding images for her blog and website – including our top resources for paid stock images, free and public domain images and also how to create your own images. We also answer Karen’s question about what to do if you’re not a natural content creator and Sandra’s question ab...
How do you create an effective Call To Action? What can you do to get more people clicking on your links, watching your videos and buying your stuff? In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon share some of the biggest mistakes people make when it comes to motivating your customers and prospects to take action. Plus, what you can do to create a compelling call to action that gets your more leads, more sales and more happy customers. Includes a free d...
Like Apple’s “Here’s to the crazy ones,” a manifesto – a public declaration of intent – can be what separates your business from the crowd. A well-designed manifesto can connect you and your team to your mission statement, clarify your goals, build stronger connections with your ideal clients, cement customer loyalty, and attracting a tribe. In this episode of the Content Sells podcast, Suzi Dafnis and Michelle Falzon go over the steps to creating a manifesto for your business - from getting in ...
What is the “Step 2” Secret? And why do your hosts, Suzi Dafnis and Michelle Falzon say this is one of their favourite and most effective secret weapons for getting more engagement and conversions? In this episode Suzi and Michelle reveal the “Step 2” secret and how it can save you from making one of the biggest mistakes with their online content marketing. Included in this episode is the importance of beginning with the end in mind and the 5 essentials to bear in mind when crafting your Step 2....
Are eBooks still effective anymore? We say YES and in this episode, your hosts Suzi Dafnis and Michelle Falzon reveal their best eBook strategies, including how to choose your title and topic, essential cover design tips, how to grab attention and the importance of having a clear next step. They also answer the question “How long should my eBook be?” and give you tips on ways to fast track your eBook creation and design and offer 5 ways to promote your eBook to generate more leads and more sales...
One of the most effective ways to grow your email list and generate more new leads is to create an effective lead magnet that your ideal prospects will want to receive in exchange for their details. In this episode of Content Sells, your hosts, Suzi Dafnis and Michelle Falzon share what’s worked and what hasn’t worked in their extensive lead magnet experience (between them they have had tens of thousands of lead magnet downloads and produced hundreds of lead magnets). In this episode will learn:...
Episode 08: How To Create A New Client Email Nurture Campaign Many people use email marketing to create new leads, but often forget to use the power of email communication once those leads become customers. In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon show you how to leverage your email marketing to not only keep your new customers, but also keep them buying from you again and again, including tips and strategies for creating an effective new client nurture sequence (including...
Welcome to Episode 07 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode we’re focusing on 5 common email marketing mistakes and what you can do to avoid them. Listen in today to see if any of these mistakes sound familiar to you. Because if these flaws are present in your email marketing strategy, they are costing you leads, sales and money and the good news is, most of them are easily fixed. Today you’ll learn: - How to write less boring email copy - How to us...
Welcome to Episode 06 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. Today we’re talking about Strategies For Creating Email Campaigns that Sell, Without Being Salesy. A lot of small business owners are concerned about being too salesy or hypey in their email marketing and alienating their subscribers as a result. So today we share with you some of the things we’ve learned about how to create email marketing campaigns that sell without you having to use overly salesy language ...
Welcome to Episode 05 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode we’re talking about how you craft a journey that gets more of your WHO (your ideal clients) - from the bottom of your Marketing Mountain to the top to purchase your WHAT (the specific thing you want your customers to buy from you). This concept of the Marketing Mountain is explained in more detail in episode 4. Essentially, your Marketing Mountain is the process you use to turn a prospect i...
Why you need to think of your marketing system more like a mountain than a funnel. Welcome to Episode 04 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode we share with you a really important model that is at the heart of the Content Sells philosophy and it’s what we call your Marketing Mountain (plus free download at: http://bit.ly/contentsells-ep04-marketingmountain ). Your Marketing Mountain is your marketing system. It’s the specific process you are going t...
Your ideas are valuable - time to get them organised! Welcome to Episode 03 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode, we’re answering the following question: How can you organise the ideas swirling around in your head to create content that attracts, converts and keeps your ideal clients? (Plus free download at: http://bit.ly/contentsells-ep03-5CoreContentIdeas ). With so much of our marketing today being around providing valuable content to our audien...
Understanding your audience. Welcome to Episode 02 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode we’re talking about the importance of really understanding your audience BEFORE you create your content (plus free download at: http://bit.ly/contentsells-ep02-client-avatar ). Having a crystal clear picture of your WHO (the ideal clients you want to attract) helps you focus your efforts so you’re not running around creating “one size fits all” content that does...
Your marketing is all interconnected. Welcome to Episode 01 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. Today’s episode asks you - What's the purpose of your content? And we take a look at the Content Universe (plus free download at http://bit.ly/contentsells-ep01-content-octagon ). Many people think of content marketing in a one-dimensional way – they focus on blogging or tweeting or writing eBooks. But if you want to harness the real power of content marketing to make sal...
Hello world! Welcome to the very first episode of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. We’re referring to this as episode ZERO because we want to give you an overview of what’s to come. What’s it all about? Everybody’s jumping on the Content Marketing bandwagon. But most people are doing it wrong. Spinning their wheels creating a heap of content, including lead magnets, blog posts, webinars, email campaigns, you name it, but still not getting any closer to their goals. ...
