12 - Why a Manifesto is Good for Business

Like Apple’s “Here’s to the crazy ones,” a manifesto – a public declaration of intent – can be what separates your business from the crowd. A well-designed manifesto can connect you and your team to your mission statement, clarify your goals, build stronger connections with your ideal clients, cement customer loyalty, and attracting a tribe.

In this episode of the Content Sells podcast, Suzi Dafnis and Michelle Falzon go over the steps to creating a manifesto for your business - from getting in a writing headspace to distribution, and give examples of several strong business manifestos in action today.

Listen to this episode to hear more about:

• Word choice
• Design – format, appearance, and distribution
• Types of manifestos and where they’re best used
• Selling your manifesto (or not)
• Polarising your audience

Also mentioned in this episode:

• Mailchimp
• Aweber
• Vertical Response
• Salesforce
• Ontraport
• Active Campaign
• Infusionsoft
• Constant Contact
• Convertkit (for bloggers)