04 - Finding Your Marketing Mountain

Why you need to think of your marketing system more like a mountain than a funnel.

Welcome to Episode 04 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon.

In today’s episode we share with you a really important model that is at the heart of the Content Sells philosophy and it’s what we call your Marketing Mountain (plus free download at: http://bit.ly/contentsells-ep04-marketingmountain).

Your Marketing Mountain is your marketing system. It’s the specific process you are going to use to move your ideal client from not knowing anything about you, to being a loyal and happy customer.

Instead of thinking of your marketing system like a funnel where leads pour in the top and magically spill out the bottom, it can really help to think of it instead like a mountain, where you have to craft a journey that really inspires your ideal clients to make the trip from the bottom of the mountain to the top.

Today you’ll learn:

- Why you need to begin with the end in mind

- Where most people go wrong with their content marketing strategy

- The reason why we talk about “Mountains” rather than “Funnels”

- The REAL issue stopping your leads turning into customers

- How to package your offer

- Why your mountain starts with your WHAT and your WHO

- What to do if you have more than one ideal client.

Today's show notes are available at: http://contentsellspodcast.com/04-finding-your-marketing-mountain/