98 - How To Boost Your Authority and Profile By Entering Awards

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Jan 14, 2019•59 min

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Episode description

There are literally dozens and dozens of awards being offered each year acknowledging businesses and business owners.

And being a finalist or winner can be a really awesome way to raise your profile and build your credibility.

In this episode, your hosts Suzi Dafnis and Michelle Falzon share tips and strategies, they have personally used with great success, for finding, entering and winning awards.

FREE DOWNLOAD: Plus as a bonus resource, you can also download the 20 Must-Enter Awards For Women Business Owners overviewthat features a list of awards that may be worth entering this year!

Listen to this episode to hear more about:

How to use awards as a credibility builder (even if you don’t win!)
How to choose the right awards to enter
The big mistake most people make when they win an award that is drastically reducing the credibility and authority they could be getting from their prize.
One tweak to all your emails that you want to make once you are a finalist or winner of an award
How to use PR to make the most of your award win
Why not winning the first few awards you enter is not an indication of future performance (and how one HerBusiness member went from winning “nothing” to winning so many awards she could barely keep up).
How to better convey your value in a succinct way in your awards entries
Why entering awards is GREAT for your sales conversations and marketing copy, even if you don’t win!
How to extend the lifespan of your award win credibility from weeks or months to years!
How to use your award win to have more journalists pay attention to you
Why entering an award is a good move if you want more speaking opportunities
How to make an awesome awards entry, even when they have super small word limits
How to create an events calendar and give yourself enough time to make a winning entry
How to show evidence of your success in awards applications, even when you’re not allowed to attach any extra materials or examples
Why and when a small local award could be better for your business and your profile than a big national or international award
One quick and easy way to find awards related to your specific industry
How long to allow for the completion of your awards application?
How to find and repurpose content you ALREADY have when completing your awards application
Where to get support for your awards application – for everything from copywriters to designers and PR suppliers
Answering the question “Is it best to have a professional writer complete the awards application?”
The 3 things you MUST do if you want to get the best results from using a writer to help you with your awards application
How you can use awards to celebrate your own achievements, feel acknowledged and get a surge of momentum and incentive to move forward

Also mentioned in this episode:

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