95 - Livecasts — How We’re Using Them To Convert Leads Into Customers

Livecasts are something we’ve been doing more of and we're LOVING it… Technically, a Facebook Live is a live broadcast but what we’re talking about here is more like crafting your own event or show that you can broadcast to create a real experience for your viewers — just like Oprah!

In this episode your hosts, Suzi Dafnis and Michelle Falzon share how they are using Livecasts to attract and get new clients.

FREE DOWNLOAD: Also get the top tips from today’s episode summarised in this easy reference handout: 9 Tips for Successful Livecasts

Listen to this episode to hear more about:

• How you can stream your EXISTING events and expand your audience
• How including a Livecast option in your offer can overcome objection at the point of purchase - especially if your offer includes a live event
• Why a Livecast can make your life easier in terms of not having to do live events at all (or at least not in geographically diverse areas)
• What opening “Suzi’s Bar” had to do with one of our more successful Livecasts ever!
• The exact point in your sales process to offer a Livecast for maximum impact
• Why you want to include “ads” in your show and how and when to position them
• The secret to including guests on your Livecast
• Much, much more...

Also mentioned in this episode:

• Episode 81 -How To Write a Call To Action - From Buttons to Blogs with the wonderful Joanna Wiebe
• Episode 13 - Call To Action Mistakes and Must Haves
• Zoom
• Mevo
• Mevo Customer Group