Over his 20 year career, Tony has grown over 10,000 small businesses and a dozen Fortune 500 companies, including Ford, General Motors, AutoNation and ADP. He has managed over $400 million in advertising spend and in 2009 earned the prestigious title of Google Partner of the Year. As an entrepreneur, business owner, and enterprise marketer, Tony worked with, literally, the best businesses in every industry, including Google, Microsoft, Ford, BMW, and Foster Grant to name a few. After working wit...
Jun 21, 2022•22 min•Ep. 49
Part of the book landscape includes the work of ghostwriters. My guest in this episode is Glen Plaskin, America’s Premiere Ghostwriter and celebrity interviewer. Glen studied to become a classical pianist, but his life took a turn when he spent several years writing the biography of the famous classical pianist Vladimir Horowitz. The success of his book led him into his career as a writer. He has interviewed a vast array of celebrities and politicians for profile articles in the New York Times, ...
Jun 07, 2022•29 min•Ep. 48
Kim Derrick Rozdeba is the Vice President of Communications, Public Affairs, Science & Sustainability at Bayer Inc. in Canada. Kim is a senior communications and marketing expert with over thirty years of diverse experience in petroleum, airline, telecommunications, automotive, and life science industries. He has served on several boards and committees such as the International Association of Business Communicators (IABC), Youth Ag-Summit (architect), Canadian 4-H Council, Outstanding Young ...
May 24, 2022•31 min•Ep. 47
In this episode, I interview Regina Bergman who is an International Best-Selling Author, International Public Speaker, Profit Acceleration Specialist, Host of Pursuing Profit with Principles Podcast and TV show, and co-host of Regina Partain Bergman, CEO of Bridgeport Strategy, not only helps transform businesses, both online and offline, and local economies, but helps entrepreneurs realize their vision of impacting lives and changing the world while creating a sustainable, profitable business. ...
May 10, 2022•28 min•Ep. 46
When Mark Bellow retired from his career of 44 years as an attorney, he decided to start writing novels, and uses his books to tackle social justice issues. With his award winning “Zachary Black Legal Thriller Series,” he has created fictional novels about sexual abuse by the Catholic Church, a bigoted President, Islamophobia, white supremacists, and a divided nation, the Me-Too movement, police shootings of black men, gun control, and immigration at the border. His first book “Betrayal of Faith...
Apr 28, 2022•1 hr 2 min•Ep. 45
BUZZ on BOOK BIZ takes a different turn in this episode. Host Richelle Wiseman flies solo and raises concern about recent book bans in United States schools and libraries. She explores how Critical Race Theory is being used as a catch all term to fight children being exposed to US history of Slavery, the slave trade, and any discussion of racism. This episode only scratches the surface of a much bigger discussion about race, equity and inclusion…but for this podcast, the focus is on books. Have ...
Apr 12, 2022•13 min•Ep. 44
Some people have the ability to see trends forming before others can see them. Sam George is one of those people. Whether it was Socio-political and cultural trends or communications phenomenon, Sam has written books about what he has been able to see in advance of most other cultural observers. He was a co-author to a book written in 2005 titled “The Great Divide: Retro vs Metro America." It identified the very beginnings of what has become a culture war in the United States. His latest book is...
Mar 29, 2022•37 min•Ep. 43
Nichole Compton is a lawyer, a published author, and the host and legal analyst for Kentucky’s first courtroom television show called Deadbeat: Kentuckiana Child Support Court. She is a successful entrepreneur who coaches other business owners. For over a decade, she has maintained her own law firm while serving her community in Louisville in a variety of ways, including training paralegal interns, as a Family Court guardian ad litem and certified mediator, and hosting free seminars. She has wri...
Mar 15, 2022•24 min•Ep. 42
My guest in this episode is Tim Jacobs, the CEO and Owner of JWC Publishing in New York. From the time he was a young boy, Tim enjoyed books, and he remembers his mother typing at her typewriter in their kitchen. He was always fascinated with the act of writing, and ended up pursuing writing and publishing for his career. Since 2012, JWC has bee building relationships with authors and publishers by providing editing, proofreading, ghostwriting, and coaching services. We talk about his target aud...
Mar 01, 2022•22 min•Ep. 41
Drew Neisser is the CEO and Founder of Renegade, a New York based award-winning strategic marketing boutique for B2B innovators. He has also created CMO Huddles for B2B Chief Marketing Officers. Drew is the author of two books, The CMO’s Periodic Table: A Renegade’s Guide to Marketing, and Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands. Drew is considered among the top B2B influencers by Adobe/Marketo, Gartner, IBM and Pega Systems. He is a strategist, writer, and he has helped r...
Feb 15, 2022•37 min•Ep. 40
In this episode of Buzz on Book Biz, I am delighted to interview a children’s author and publisher of children’s books. Formerly an elementary school teacher, Arielle Haughee (Hoy) is a six-time RPLA-winning author and the owner of Orange Blossom Publishing. She is an editor, speaker, and writing coach, and was previously the Executive Vice President and Conference Chair for the Florida Writers Association. She was honored with the President’s Award from FWA in 2020, and in 2021 Pling’s Party wa...
Feb 01, 2022•32 min•Ep. 39
Steve Feld is a successful business coach who helps entrepreneurs and small business owners grow their companies. From his own years of experience owning a number of businesses, he applies his strategies, tools and processes to his clients’ businesses. Our conversation focuses specifically on how writing books has helped him grow his own company. Now he is about to release his seventh book. His first book, 45 Minute Business Breakthroughs, has had a dramatic impact on his business revenue. Liste...
Jan 18, 2022•22 min•Ep. 38
My guest Judy Weintraub is a remarkably talented and very busy person. She is a lawyer, and she also runs SkillBites, a company she started to help business owners write, publish and market their books. She describes why she started SkillBites, and how she helps entrepreneurs grow their businesses with a book. Judy is also the author of books for her own legal business, The Essentials of Negotiating Effectively, and How to Build Successful Business Partnerships. Have a listen to this inspiring c...
Jan 04, 2022•30 min•Ep. 37
Dancho Dimkov started his first business at age 21, and he is a native of Macedonia. He has grown and built several companies and is focused on helping business-t0-business (B2B) leaders grow their businesses with his lead generating strategy. He is the founder of BizzBee Solutions and along with being an expert in using LinkedIN and emails to generate high value leads, he has written a book “Sweet Leads” which describes his company’s successful strategy. He has helped over 450 consultants, agen...
Dec 21, 2021•38 min•Ep. 36
Julie Broad is the founder of a self-publishing services company called Book Launchers. She is an Amazon Overall #1 Best Selling Author and she knows how to get her clients to the bestseller list too. Through Book Launchers, and her popular YouTube channel “Book Launchers TV”, she helps subject matter experts write, publish and promote nonfiction books that will boost their businesses. Her latest book is “Self-Publish and Succeed” captures her leading tactics for non-fiction books, and her real ...
Dec 07, 2021•26 min•Ep. 35
Every author who publishes books would love to get publicity. My guest today is Scott Lorenz who is the President of Westwind Book Marketing. It is a public relations and marketing firm which helps authors get the publicity they deserve. HE works with best-selling and self-published authors to help them promote all types of books. He is also the author of an award-winning book titled, BOOK TITLE GENERATOR. Our conversation ranges over how he gets publicity for his clients, how the book industry ...
Nov 23, 2021•36 min•Ep. 34
In this episode, Richelle talks about “Developing the Mindset of a Writer.” From her own experience as a writer, and the experience of other writers, she describes aspects to developing a writer’s mindset, including inspiration from Steven Pressfield’s book, “The War of Art.” Listen in and learn about how to deal with common mindset blocks writers face, and about a writer’s “will set”, not just mindset. Have a listen! — Richelle Wiseman: website | linkedin | facebook...
Nov 09, 2021•23 min•Ep. 33
There are so many different kinds of publishers in the self-publishing, hybrid and traditional spaces. In this episode, I have the privilege of interviewing Becky Norwood, a #1 International Bestselling author, speaker, & book publishing expert. She is also the CEO of Spotlight Publishing™ and she has brought over 300 authors to #1 bestseller category. Becky is truly a heart-centered publisher who cares about her authors and their books’ success. She is widely recognized for the empowering i...
Oct 26, 2021•28 min•Ep. 32
Melanie Herschorn wants to make your book and brand sparkle online. As a content marketing strategist for women coaches and speakers worldwide, she’s on a mission to support and empower her clients to create clear messaging and content that shines a light on their individual experience, skillset, and books. With her unique combination of entrepreneurship, award-winning journalism and PR experience, Melanie guides her clients to attract and nurture leads and position themselves as industry expert...
Oct 12, 2021•28 min•Ep. 31
Connie Whitman is the CEO of Whitman and Associates and she is an international best-selling author of her book, Easy Sales Process: 7 Steps to Sales Success. Connie is also a speaker, podcast host of 2 podcasts and an influencer. Her genius is helping business owners, salespeople and entrepreneurs grow their revenue through enhanced communications and sales skills. Her other two bestselling books are Bright Spots and Engaging Experts . Known for her high energy, passionate and heart centred app...
Sep 28, 2021•27 min•Ep. 30
In this episode, Richelle talks about the importance of a book’s title in making that book a success. A book can be a strong, well-written book, but if the title isn’t a good title – meaning one which successfully captures attention and hooks readers in - then that well-written book will languish on the shelves of book stores. Whereas…the reverse is true. A so-so book with a terrific title can do well in terms of book sales. Have a listen to what a good book title must have in order for the book...
Sep 14, 2021•14 min•Ep. 29
My guest today is Hawk Mikado, and he is known as a Marketing whiz with the nickname, The Funnel Genius. Hawk Mikado is also a 3X International Best Selling Author, Speaker & Publisher of Funnel Magazine. He’s a top ClickFunnels Certified Partner, professional Neuro-Linguistic Communication Trainer, skillful Business Strategist & the #1 Funnel Builder for authors, speakers, coaches, and consultants. With 10 years of marketing, sales and copywriting experience, Hawk has helped business le...
Aug 31, 2021•38 min•Ep. 28
My guest in this episode is Amy Collins who has been in the book industry since 1991. She has been a book buyer for a chain of bookstores in NY, Connecticut and Pennsylvania. She gained extensive experience as a book marketer, and now she is a literary agent with Talcott Notch. She is also a USA TODAY and WALL STREET JOURNAL bestselling author. We have a great conversation about fiction for young adults, sci-fi, fantasy, and historical novels. I asked what she looks for in a book she decides to ...
Aug 17, 2021•41 min•Ep. 27
My guest is Alex Strathdee who is a guru when it comes to launching and marketing books on AMAZON. A life-long book lover, Alex released his own first book at age 21. He hired a consultant to launch his book to the top of the Amazon charts and then…nothing. With no budget or brand, Alex had no way to make an impact with his book other than getting creative. With zero budget, he was able to convince 11 colleges to send the book to 40,000+ students. Alex is now the founder of AdvancedAmazonAds.com...
Aug 03, 2021•29 min•Ep. 26
Brian Wood is a published poet and also a literary agent. He has been in the book industry for years, and worked as a regional book buyer for all the Coles Book Stores in Canada, and then in 2001, he was the Western Regional buyer for Chapters Indigo. As a literary agent, he is focused on non-fiction books about sports and athletes. Our conversation ranged from sports to atheism and a bunch of things in between. We discuss Brian’s poetic influences and how his poetry wrestles with issues of fait...
Jul 20, 2021•26 min•Ep. 25
Rachel Sentes is a professional writer, publicity and publishing consultant, and editor for Equation books. She specializes in writing publicity campaigns for books, documentary film, innovative products and businesses, pet advocacy and veterinarian businesses. Rachel has booked clients on CTV National, BNN, CNN, The Seattle Times, Global, Shaw, City TV, Vice.com, TruthoutOrg, Huffington Post, The Toronto Star, The Globe and Mail, NewsTalk 1010, TSN, Bloomberg Radio and The Vancouver Sun to name...
Jul 06, 2021•27 min•Ep. 24
Terry has written and published many of his own books and has been an acquisitions editor for several large US publishing houses. We discuss the changes and challenges in the publishing industry, and he provides terrific advice to writers seeking to find the right publisher for their books. Our conversation covered some aspects of marketing books and what writers need to know about marketing. His new book “Book Proposals that Sell” will be out on October 5, and I highly recommend his book, “10 P...
Jun 22, 2021•35 min•Ep. 23
Caroline Walker joins me in this interview to talk about a well known literary press in Canada, Thistledown Press which is based in Saskatoon, Saskatchewan. Caroline has had a rich and diverse career in the publishing world and she became the Managing Editor at Thistledown in October 2020. We talk about the kinds of books Thistledown publishes, how they work with book agents and also take manuscripts directly from authors. Thistledown sells its books through the University of Toronto Press. Like...
Jun 08, 2021•30 min•Ep. 22
Fay Thompson is the publisher and editor in chief of Big Moose Publishing. Big Moose is a self-publishing company in Saskatoon, Saskatchewan, in the Canadian prairies. Fay wrote and self-published her first book in 2013 which gave her first experience with the publishing world. Five years later, Fay put out her second book – the first published under the Big Moose Publishing imprint – and learned a lot more about the publishing world. As she navigated the steps involved in putting out a professi...
May 25, 2021•33 min•Ep. 21
Britt East joins me in this interview to talk about his new book, A Gay Man’s Guide to Life. Britt is a speaker and writer whose own growth and development experience led him to write a book to help other gay men overcome the obstacles – both internal and external – that prevent them from having the love and happiness they seek. In our conversation, Britt explains his own views on the sources of homophobia in our culture (this will surprise you), and he has interesting ideas about gay culture to...
May 11, 2021•38 min•Ep. 20
