40 - Drew Neisser
Episode description
Drew Neisser is the CEO and Founder of Renegade, a New York based award-winning strategic marketing boutique for B2B innovators. He has also created CMO Huddles for B2B Chief Marketing Officers. Drew is the author of two books, The CMO’s Periodic Table: A Renegade’s Guide to Marketing, and Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands. Drew is considered among the top B2B influencers by Adobe/Marketo, Gartner, IBM and Pega Systems. He is a strategist, writer, and he has helped rebrand a number of large US companies.
Throughout all of his work, Drew shares his passion about the role marketing can play to make our lives a bit better. We talk about how his books have helped his company, and helped him achieve the status as an influencer in the marketing space. Our chat ranges over marketing books, publishing, and what he sees as the effect of the pandemic on marketing going forward. Have a listen!
You can find Drew’s most recent book – written and published during COVID here.
Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands
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