Here I am testing VDO.ninja and no one wanted to jump on to have a chat with me. Ah well, The Live on Facebook event went pretty well, just me taking comments from people, answering questions and venting about the state of the industry. As usual. Thanks for listening, please subscribe and like this video. Also see my portfolio here: https:behance.net/reiddesigns and buy an original framed print from https://www.nativemirror.com/artist/ian-reid/ for you or your special someone. It's all local and...
Nov 07, 2022•54 min•Season 4Ep. 9
Happy All Souls, Halloween, all of those things. This week I am joined by Natasha Gill, artist extraordinaire with her dinner and a conversation about being terrified in the agency. It's more about trauma and dealing with toxic situations. This was originally taped on Facebook Live. This is the edited cutdown version. Hope you enjoy it. Thanks for listening! But That's Not Important Right Now a Podcast on advertising. Like, subscribe and share. Thanks
Oct 31, 2022•48 min•Season 4Ep. 8
Happy Divali all! This episode Q D Ross and I talk freeze dried Tomato Choka, writing radio scripts with organic action in mind, Peardrax and a host of other things. This is the world of Caribbean Advertising, and things are changing, listen to find out. I hope you guys stick around for the next few episodes. I thank everyone so far who have suck with this silly Podcast about my experiences working in the crazy world of caribbean Advertising. I hope people come away with some valuable insights, ...
Oct 24, 2022•1 hr 8 min•Season 4Ep. 7
In celebration of October 10th being Mental health awareness day we relate some of our stories that nearly led us to lose our collective minds. We also provide some handy tips thanks to our guest Blossom Roopnarine of Hummingbird Smart Developers and of course the ever wise and ever humble QD Ross. It's me, Ian Reid of ReidDesigns.pro and Jarrod Butts lately of Platinum Huts 103.5 fm dishing out the dirty of working in advertising. If you're new thanks for listening, if you've been here before t...
Oct 17, 2022•1 hr 22 min•Season 4Ep. 6
What happens when a sausage company had to do damage control? We get to the meat of the issue of Public Relations and how it overlaps the business of Advertising and Marketing. We also touch on race in movies, such as Richard Pryor in the Toy and Dan Aykroyd in "blackface" in Trading Places. I put on my worst Jamaican accent and Jarrod waxes philosophically about the political situation in the country. We're not political, but it does impact on working in the industry. All this and working in Wo...
Oct 10, 2022•1 hr 2 min•Season 4Ep. 5
In the essay " Advice, like youth, probably just wasted on the young " by Mary Schmich, immortalised in the the Baz Luhrmann song "Wear Sunscreen" She likens Advice as ". . . a form of nostalgia, dispensing it is a way of fishing the past From the disposal, wiping it off, painting over the ugly parts And recycling it for more than it's worth." Well our advice to writers and admen and producers of content is, go easy on the Nostalgia-baiting! Using Nostalgia as a sales technique becomes old very ...
Oct 03, 2022•1 hr 10 min•Season 4Ep. 4
I'm suffering from the Non-Rona flu and Jarrod wasn't feeling like showing his radio face, so this episode we talk a little bit more about working the advertising industry and what happens when you get older. It's a follow on from our last episode as we read some of the comments that you, our loyal listeners have left on YouTube and various other places. In between, my roommate for the evening, my son Devan, chimes in with some sage younger person advice for us old fogeys. It's a short episode, ...
Sep 26, 2022•49 min•Season 4Ep. 3
Discussing the controversial topic of Race, Culture and Religion when it comes to Caribbean Advertising and casting for such campaigns. We talk about how it was and how it is and how its going. Things have improved, but it can still be better. Welcome back to another episode of But That's Not Important Right Now. A Podcast on Advertising in the Caribbean. Join Jarrod and Ian as we discuss topics affecting and involving the small community of advertising people. Thanks for listening, like s...
Sep 19, 2022•1 hr 9 min•Season 4Ep. 2
We're back from hiatus and we're discussing stuff: "Heady Days" was published in June of 2022 and is a laundry list of Patrick Johnstone's (former MD of Publicis Caribbean) achievements as an Ad Man. Form his beginnings in the late 1960's to his creation of the agency now known as Publicis, Patrick talks about the history of advertising in T&T. Come listen as we don't really spoil the book (I don't think we actually can) but we do try to discuss the learnings. We are joined by the always inc...
Sep 12, 2022•1 hr 10 min•Season 4Ep. 1
In this our final episode of Season 3 we talk the idea of the white faced minstrels we find in Trinidad offices. The problems you find working in toxic environments and some advice. While we drink our coffee and water we also wax philosophical about the good times we had working at The Agency. RIP Keith Francois, Media Manager at The Agency back in the day, and a summary of the best episodes in the last year that BTNIRN has been around. This was filmed live at Rituals Maraval and streamed on Fac...
Jun 27, 2022•1 hr•Season 3Ep. 22
Jarrod Butts and Ian Reid, former Advertising employees, talk about construction, building and advertising. The kind of radio ads that could have been great but ended up being poo. The old tag line of a hardware "Know how yuh finishing" starts off the conversation in this episode. The use of celebs to hawk brands, Beyoncé, Rihanna, Lebron and the testicles of Devastator. We also discuss why car radios still have the AM band, yes it's very interesting. This and more in a very late edition of But ...
Jun 20, 2022•1 hr 12 min•Season 3Ep. 21
After a tumultuous couple of weeks with industry shock after industry shock we decided to just talk about . . . nothing. Well not nothing, Jarrod talks about his life as a radio man and we jump back into what is brand appropriateness especially during Pride Month. As usual thanks to all who listen and gave us feedback. Shout out to @audiomite for listening to us. Thanks. Also shout out to Philip Alexis on Instagram @phlex_art who's been doing some cool animated stuff in Photoshop. Yes, you heard...
Jun 13, 2022•1 hr 10 min•Season 3Ep. 20
The joke starts with "A Chef, a Bottle of Seasoning and an Airplane walk into a bar. . . " The punchline? Its Tactless. In this episode we're re-joined by our friend Quincy Ross who regaled us with his story of the Caribbean Airlines rebrand way back in the day and the offhand, politically charged comment by the then Prime Minister. But starting the show, is the mysterious case of the "Pork is Life" comment by Chef Jason Peru and all the noise that came with it. Then as if we didn't have enough ...
Jun 06, 2022•1 hr 15 min•Season 3Ep. 19
Happy Indian Arrival Day! Duane Boodasingh of TriniTuner.com, the Caribbean's longest and largest online forum, joins us in this episode to talk tech. How a site for car enthusiasts led the way in showing how digital advertising has changed and developed over the years and why we still have a lot to learn. Started in the late 90's Duane's TriniTuner forums has become the go to place for car enthusiasts for over two decades. But it's not just cars, Duane and his team have created a community of p...
May 30, 2022•2 hr 37 min•Season 3Ep. 18
In this episode we talk about how important it is to set boundaries with people, especially clients. If you're working for an ad agency as a freelancer or even individual clients you make it known upfront that you control the narrative, you set the rules. "No. Money Down!" is the mantra. Quincy Ross joins us this week to talk about his challenges with clients who renege on their contracts. We also talk various industry news and then segue into the recent "influencer marketing" controversy and th...
May 23, 2022•2 hr 35 min•Season 3Ep. 17
We tried an experiment and we apologise upfront for the terrible quality. It's even more unappealing than before! But if you can actually catch the recorded live show here: https://www.facebook.com/ReidDesigns/videos/761158335046316 and see our two beautiful craggy faces. Of course we don't have a proper mic cause well, it costs money! But we didn't let that stop us for having a fun time. Its amazing the wonderful people of Starbucks didn't throw us out! 🤣 In this episode we chatted about the F...
May 16, 2022•58 min•Season 3Ep. 17
There are consequences. Dire ones. We, Jarrod and I bring on our friend from AgencyLand Kimberly to reminisce about campaigns gone by. Kimberly spills the beans about hearing about Ian even before she joined The Agency, this should be fun to hear! Jarrod talks about the Social Media Post that went viral for all the wrong reasons and we discuss more about the personalities we find in Your Agency. Who are the people in your agency? But That's Not Important Right Now! A podcast on advertising. Than...
May 09, 2022•1 hr 15 min•Season 3Ep. 16
What does this mean? Well in this Episode we are joined by our illustrious partner in advertising mayhem, Quincy Ross to talk once again about advertising of yesteryear. Yesteryear sounds so far, but it wasn't. Only a few years ago we were looking forward to the latest Absolut Vodka press execution and why its seems less relevant today in the age of digital advertising. We critique Kendall Oil's social media offerings and Google ads. We read some comments from you the fans, also gatekeeping by t...
May 02, 2022•1 hr 23 min•Season 3Ep. 15
Our copywriter friend Randall joins us to continue to build our fictitious agency, Dungeon Master DnD style! It is the ultimate goal of this podcast to publish in book form, our experiences working in advertising in the Caribbean. It's been one year since we started this podcast and we thank all our followers and listeners. I know we can be "unappealing" and maybe a bit boring, but we thank you for sticking with us! So who are the people in The Agency. After our last episode we solidify some of ...
Apr 25, 2022•1 hr 13 min•Season 3Ep. 14
Lucky Number 13?! This is the podcast about advertising in the Caribbean. In this episode we talk about the closing of one of the older ad Agencies in T&T IOM aka Inglefield Caribbean aka "Inglefield" and the ramifications of an economy in crisis on the ad agency business. We delve into the comments about the quality of our show. We're looking at you @faeiryne and we have a response. Them be fightin' words really. Listen to the podcast to find out what she said. Then lastly we do a little brains...
Apr 18, 2022•2 hr 39 min•Season 3Ep. 13
Hungry? Homemade Spaghetti Sauce By LAUREN ALLEN 1 pound ground beef (or ½ lb ground Italian sausage and ½ lb ground beef) salt and freshly ground black pepper, to taste 1 medium onion, chopped 15 ounces tomato sauce 6 ounces tomato paste 1/2 teaspoon Italian seasoning 1 Tablespoon dried parsley flakes 1 teaspoon garlic powder crushed red pepper flakes, to taste 1 Tablespoon Worcestershire sauce 1 Tablespoon granulated sugar 1 cup water 1/4 cup fresh basil leaves (optional) spaghetti noodl...
Apr 11, 2022•1 hr 1 min•Season 3Ep. 12
Yes we had to talk about it. You may have had your fill of Will, but it's all about the brand and being part of the public conversation. Should you advertise using culturally relevant memes? It's all about tone and your brand DNA. We certainly don't think you should call your new product the "Little Person Pastry" but hey, if it works! We are joined today by our friends Quincy E Ross, Natasha Gill and newcomers Joshua Awai (IG @dlivingroom_) and his bud Nicholas Joseph (IG @639media). If this is...
Apr 04, 2022•1 hr 28 min•Season 3Ep. 11
Q D Ross and Anthony Burnley join Jarrod and Ian in a discussion about the changing face of the ad agency business. We're moving into a post-pandemic world after two years using remote work. Suffice to say people would rather not brave the traffic and work from home. Bosses have other ideas. "We shouldn't be talking about time, we should be talking about productivity" says Anthony and he's right of course. The old agency model bills by the hour. We need a new system if we're to survive. One of m...
Mar 28, 2022•2 hr 35 min•Season 3Ep. 10
If you are one of those people who think that winning awards is the key to success, this is the episode for you. We share our thoughts on how to level up in the advertising game. HINT: Winning awards for the agency isn't it. You should always be open to learning and finding new skills and never stop trying no matter what happens. Damion and Natasha join me, Ian and my cohort in creativity Jarrod, to talk about things like becoming a robot mid podcast taping, why becoming stagnant in your job is ...
Mar 21, 2022•1 hr 22 min•Season 3Ep. 9
This week we start out on a trajectory out of our earthly bonds, but then we come back again all knowledgeable and shit about Ad campaigns. Jarrod and I talk about ideas and ideation. Yes they cost money. Yes the idea is best revealed in the execution, but before we can execute something (it's a scary word isn't it) we have to come up with an idea. It's not as easy as it sounds. We have come up with some real zingers of an idea, even talk about Mastercard's Priceless Memes and Holiday Inn's "It ...
Mar 14, 2022•1 hr 6 min•Season 3Ep. 8
Quincy Ross and Anthony Burnley, communicators and salt of the Earth Carnival enthusiasts come on our show to school us on what Carnival in T&T is and what it CANNOT be. We talk about where the art form of the "brand Carnival" needs to be in this the "New Normal" and that really, we are never, ever, ever getting back to "normal". All of this sparked by the selling out of costumes by Tribe Carnival for 2023. Are we even SURE we're having a Carnival for 2023? We'll see. All this and more (Ukra...
Mar 07, 2022•1 hr 18 min•Season 3Ep. 7
It’s all about CONfidence. The CONviction of the sale, CONstantly pushing the envelope of creativity. We could go on, but we don’t. We talk to Asma Ali Creative Director at Ogilvy Caribbean about the recent spate of shows and documentaries about con artists. We discuss the ability of advertisers to “con” us into buying stuff we sometimes don’t need. We talk 'bout working in the agency which in the case of MadBird is in itself a con. But That’s Not Important Right Now. Just go listen to the whole...
Feb 28, 2022•1 hr 8 min•Season 3Ep. 6
We're joined by Renaissance Woman the Great Natasha Gill, Artist, Businesswoman and all round awesome lady in advertising. Natasha lays down her experiences working with us at The Agency. This is the Rant session. We get all salty (even the chocolate ones in the shape of balls), pissy and spill the coffee beans about the shortfalls of Caribbean advertising agency management in the last two decades. But it's not all depressing stuff, we got some good stories in here as well. So grab the tea, coff...
Feb 21, 2022•1 hr 6 min•Season 2Ep. 5
Ian is still suffering the effects of the flu. No not the rona. And so is Jarrod. Sí. We're both hacking up cough balls and talking about cough remedies. So this one is a short one. In which we talk about annoying radio voice talents, being afraid to talk on a podcast or in public (it's called Glossophobia but that's not important right now) and the pizzeria from abroad who made the calzone Batman post that had everyone confused. All this and more in a short truncated half hour edition of: But T...
Feb 14, 2022•36 min•Season 3Ep. 4
This week's episode continues from last week's post about the Traditional vs The New Media. We talk with Keiran Khan of Huckleberry Media otherwise known as @notanadagency. After 10 years in the business Keiran talks about how we in the industry got here and where we're going. We also talk the passing of Vanna Vee :( and the continued bad headlines of our favourite furniture store. See the ad here . (https://reiddesigns.pro/wp-content/uploads/2022/01/GRAB-IT-BEFORE-ITS-GONE.jpg) So grab some cof...
Jan 31, 2022•1 hr 15 min•Season 3Ep. 3
