Madbird, Inventing Anna and The Tinder Swindler. The power of the "Con" or Truth Well Told in Advertising

It’s all about CONfidence. The CONviction of the sale, CONstantly pushing the envelope of creativity. We could go on, but we don’t. We talk to Asma Ali Creative Director at Ogilvy Caribbean about the recent spate of shows and documentaries about con artists. We discuss the ability of advertisers to “con” us into buying stuff we sometimes don’t need. We talk 'bout working in the agency which in the case of MadBird is in itself a con. But That’s Not Important Right Now. Just go listen to the whole thing and leave a comment. What do you think about MadBird and the art of the Advertising “con”?

Here's the link to the MadBird story: https://www.bbc.com/news/uk-60387324

Follow us on Twitter @ReidDesigns and @JarrodButts. Follow Asma on IG @auzzysworld Follow Jamilla Bannister on IG at @jamilabannister

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