In this week's episode, Spencer hosts Kathy Tucker from New Homes Solutions. Kathy has been in corporate home sales for 30 years now and knows a thing or two about the sales process. Kathy started as a Saleswoman and worked her way to Sales Manager and beyond. She shares some of her knowledge about the difference between sales and sales management, how to give great feedback that inspires your sales team, how to best use your time as a sales manager, and even her favorite part of sales. Plus, sh...
Oct 31, 2018•41 min
Spencer flies solo this week, breaking down a few key elements of the inbound marketing methodology. He discusses creating content that drives traffic, how to turn that traffic into solid leads, and why building trust is an essential part of the process. Spencer is the President of Builder Funnel, a team of eight marketers built from the ground up - which now boasts the title of Hubspot Platinum Partner. This week's episode isn't just relevant to the builders out there, but to anyone who's busin...
Oct 16, 2018•18 min
In this week's episode, Spencer hosts Shawn Van Dyke for a second time! Shawn's previous episode was widely popular, so we brought him back for round two. Shawn is a construction industry business coach, and this time around, he gives us the rundown on techniques to find (and train!) great employees, as well as how to build from scratch - or even identify your current company culture. Shawn has a wealth of knowledge around the construction industry, and with this episode, he delivers big time. I...
Oct 02, 2018•41 min
In this week's episode, Spencer hosts Ethan Beute from BombBomb - an email video platform. Ethan has been doing email marketing for almost ten years now, and he knows a thing or two. Ethan is a goldmine of good practices, and his stats on how video can improve your email campaigns are pretty impressive. Ethan shares with us some of his tips and tricks for crafting effective email campaigns, how to not annoy your readers, and how to increase open and click rates.
Sep 18, 2018•39 min
In this week's episode, Spencer hosts Dominic Rubino of the Cabinet Maker Profit System Podcast. Dominic is a long time professional business coach. Dominic himself has built and sold multiple businesses and draws upon those experiences to help construction business owners level up their operations. Dominic shares a ton of great tips that range from which kind of meetings you should be having, how to delegate responsibility and tasks, and even gives some insight into selling your business. There...
Sep 04, 2018•32 min
Spencer here- in this week's episode, I fly solo on the mic and talk about websites. Should you focus on the design of your site or its functionality? These insights come from years and years of inbound marketing experience and from personally having my hands on dozens of remodeling websites a week. I have seen first-hand how ugly websites can convert like crazy and beautiful websites that turned out to be duds. You can learn some of my tips and tricks here on Builder Funnel Radio.
Aug 22, 2018•16 min
On this week's episode, Spencer hosts Jason Adams and Frank Patka from Build Intelligence. Simply put, Jason and Frank provide solutions that make home builder businesses easier to run. The guys cover a lot of ground, taking us into the world of business automation and analytics. They discuss why your business should be using analytics to make decisions and why automation is key for scaling. Then, they discuss how your business can get started with its own systems.
Aug 07, 2018•42 min
In this week's episode, Spencer hosts Blair Kaplan of Blair Kaplan Communications. Blair has spent the last ten years in the industry and is an expert on the importance of network marketing (and how to make it a little less awkward). Blair chats with Spencer about how to get started networking, what to do if you're the introverted type, and how to stay in touch with the new people you meet. She also dishes about how you can turn your networking marketing contacts into referrals.
Jul 25, 2018•32 min
In this week's episode, Spencer hosts Graeme Owen of thesuccessfulbuilder.com. Graeme is a professional business coach in the construction industry. He chats with us about getting your business started, attracting quality staff, and "getting off the tools" so that you can grow your business. If you are a construction company owner or have dreams of owning your own construction business, then this podcast is for you.
Jul 10, 2018•36 min
In this week's episode, Spencer hosts Jonathan Scott from Apex Chat. Jon talks us through all things live chat related: everything from how to get started implementing live chat, training your chat sales team, and the three things you must nail to be successful at live chat. If your business generates leads using live chat, or you could benefit from live chat, then this is a must-listen.
Jun 26, 2018•30 min
In this week's episode, Spencer hosts Laura Summerlin from Guild Quality. Laura talks us through all things customer feedback- how to get started collecting feedback, how to deal with negative reviews and criticism, and more. Spencer and Laura walk through implementing systems based on customer feedback and how to fuel business growth by leveraging feedback.
Jun 12, 2018•28 min
If your business is ready for the next stage of growth, this podcast is a must-listen. In this week's episode, Spencer chats with Carol Morgan of Denim Marketing. Carol focuses on marketing strategy and integrating public relations, social media, content, and creativity to tell engaging stories for clients that garner measurable traffic and show consistent return on investment. Carol dishes out a handful of great PR tips that can increase traffic to your business.
May 30, 2018•29 min
Spencer here- in this week's episode, I chat with Tim Musch. Tim has spent the last 25 years developing and refining CRM systems for contractors in the remodeling industry. Prior to branching out on his own, Tim spent 15 years gaining experience with a family-owned remodeling company in Wisconsin. Tim developed MarketSharp CRM, a CRM that has supplied digital marketing solutions to over 4,000 of the country's most successful remodeling companies, including a whopping 40% of Qualified Remodeler M...
May 22, 2018•47 min
In this week's episode, Spencer chats with Debra Bernard of the Bernard Partnership. Debra got her start in the home building business in 1979, picking up a lot of cool tips and tricks along the way. Debra takes us through the home sales process step by step, shining a light on what your sales team should look like, how to research the right home product for your market, and even takes us step by step through the model home set-up and how to use it as a closing tool.
May 08, 2018•36 min
Welcome to Builder Funnel Radio, episode 15! This week, Spencer hosts Kimberly Mackey. Spencer and Kimberley debate about how Home Sales Managers and Salespeople can close 50 sales per year before even thinking about walk-in traffic. We take a deeper dive into the sales process and talk about the habits and methods you should utilize.
Apr 24, 2018•34 min
In this week's episode, Kyle Hunt is back for a second round of great questions. Kyle has worked for a remodeler in the past - handling marketing and sales efforts, managing installation, and overseeing financials. For the last ten years, he's been a business coach to remodeler, helping them improve their sales process, marketing plans, and overall business system. Spencer and Kyle go back several years, collaborating on a handful of projects in the past. We're excited to bring him onto the show...
Apr 10, 2018•36 min
In this week's episode, Spencer hosts Shawn Van Dyke. Shawn is a construction industry consultant, business coach, and mentor. He teaches construction professionals how to grow and scale a successful business. He is also the author of The Paperwork Punch List: 28 Days to Streamline Your Construction Business and a Fine Homebuilding Brand Ambassador.
Mar 27, 2018•35 min
In this episode, Spencer hosts Erin Lewis to discuss navigating your business's online reputation. It's a great topic for those struggling with online reviews and how to deal with them. Spencer and Erin address the best way to manage different platforms, including Google, Facebook, Yelp, and more. We also discuss how to best respond to negative reviews and how to bury them with the positive.
Mar 20, 2018•28 min
Learn how home builders and remodelers can partner with brokers to earn more sales and get more connected in the community! Quint Lears brings a wealth of knowledge to the show.
Mar 07, 2018•35 min
In this week's episode, Spencer hosts Chip Doyle. Chip has been in the sales industry for 28 years, teaching with Sandler Training since 2000. He's helped hundreds of remodelers all over North America. In this week's episode, Spencer and Chip discuss prospecting hacks that help boost your sales. Spoiler alert: some of the ideas are right under your nose! Tune in for great takeaways you can start implementing right away.
Feb 20, 2018•32 min
Spencer here- in this week's episode, I host Brooks Powell (yes, we might be related!). Brooks is my uncle, and runs Powell Homes and Renovations in Seattle, where they've been building homes for over four generations (109) years to be exact!). They also have a full-service remodeling division. Brooks brings a wealth of knowledge to the podcast in all phases of the home building business.
Feb 07, 2018•33 min
In this week's episode, Spencer hosts Will Duderstadt. Will is currently the Marketing and Development Manager of Web Platforms at M/I Homes, Inc (MHO), one of the nation's leading builders of single-family homes, having delivered nearly 100,000 homes. He oversees online marketing campaigns, lead generation, SEO, PPC, Social Media, and content strategy for 15 divisions in 11 states. Will provides insight and leadership for M/I Homes' Internet Sales Associate program and trains the team in best p...
Jan 05, 2018•40 min
This week, Spencer hosts Tom Reber, the voice of The Contractor Fight, a seasoned contractor and award-winning entrepreneur. After serving in the Marine Corps, Tom grew his first residential painting business from nothing to about 300 jobs per year within three years. Since then, he’s sold millions in revenue, co-founded The Contractor Sales Academy, and has impacted thousands with The Contractor Fight Podcast.
Dec 26, 2017•34 min
In this week's episode, Spencer hosts Kyle Hunt of Remodel Your Marketing. Kyle has worked in the remodeling industry in several ways- as a marketing and sales professional, installation manager, and overseeing company financials. For the last ten years, Kyle has served as a business coach to various remodeling companies. Kyle helps remodelers around the country improve their sales process, marketing plans, and overall business systems. In this week's episode, Spencer and Kyle break down the sal...
Dec 12, 2017•37 min
In this week’s episode, Spencer interviews Mark Harari of Remodeler’s Advantage about common marketing myths he hears from remodelers. Mark Harari is Vice President & Chief Marketing Officer of Remodeler’s Advantage, the remodeling industry’s most comprehensive business support organization. Mark is an award-winning marketer who specializes in professional and trade services marketing. The vast majority of his 18-year career has focused on the construction industry, six of those years spent ...
Nov 29, 2017•29 min
This week on Builder Funnel Radio, Spencer hosts Danielle Russell to discuss one of the most common questions we hear. “What is Inbound Marketing, anyway?” Without wasting time, they dive in and start breaking down the methodology. Spencer and Danielle talk about answering questions that your prospects may have during research so that you can get found in the search engines and on social media. Then, once you get people to your website, you can capture and convert them using high-quality content...
Nov 14, 2017•32 min
On this episode of Builder Funnel Radio, Spencer hosts Victoria Downing, President of Remodeler’s Advantage. Victoria is a leading authority in the remodeling industry, writing for Remodeling magazine, presenting educational seminars, and leading Remodelers Advantage Roundtables, the fastest growing peer group for remodeling professionals in North America! Spencer and Victoria discuss the most significant mistakes she sees remodelers making, from construction to HR and everything in between.
Oct 30, 2017•29 min
This week on Builder Funnel Radio, Spencer is back with special guest, Steven Fielding. They tackle the tough question: “why is marketing important?” How has marketing changed over time? And more specifically, how does inbound marketing factor into the evolution of marketing as a whole? After chatting about marketing and its early adoption of the ‘Four P’s’ (Product, Price, Placement, and Promotion), our hosts dive into the importance of research. Researching your potential customers provides yo...
Oct 27, 2017•33 min
Welcome to Builder Funnel Radio! In this episode, Spencer discusses the history of Builder Funnel as a digital marketing agency, what the team does each day, and how we bring results to our clients. A strategic marketing plan is essential for home builders and remodeling companies. But why? The landscape of the marketing industry is changing. In the past, people would typically talk to a salesperson first, as opposed to today, where the majority (if not all) of research is conducted online. Lear...
Oct 27, 2017•19 min
