Episode 8 - Home Builder Lead Generation with Will Duderstadt

In this week's episode, Spencer hosts Will Duderstadt. Will is currently the Marketing and Development Manager of Web Platforms at M/I Homes, Inc (MHO), one of the nation's leading builders of single-family homes, having delivered nearly 100,000 homes. He oversees online marketing campaigns, lead generation, SEO, PPC, Social Media, and content strategy for 15 divisions in 11 states. Will provides insight and leadership for M/I Homes' Internet Sales Associate program and trains the team in best practices for lead creation and management.