"Talent Unmasked" is our chance to credit those working hard on their advertising break-ins. This may be the nudge that a person needs to get noticed. Today, Aidan Whitney explains the idea and how it came to life. Nominate yourself or an aspiring advertiser to get them on the list and noticed by the best advertising agencies and recruiters. https://docs.google.com/forms/d/e/1FAIpQLScyWPNSG7L-pGEj5TvW9eheRKJWO4LHBVRieh5vkeSs2ix5PA/viewform Connect with Aidan and hire him! Here: https://www.linke...
Oct 08, 2023•12 min
"If we win the NSAC competition, I will let you all shave my head"- an actual quote by this week's guest former student. If that doesn't portray passion, maybe the 30+ years of teaching creative advertising will. Professor Joe Bob Hester is an Associate Professor at one of the oldest public universities in the United States - the University of North Carolina at Chapel Hill. Much like Dean Smith, Roy Williams, and now Hubert Davis, Joe Bob Hester coaches his advertising students to be the best cr...
Oct 05, 2023•40 min
How should agencies take a multicultural approach? Maribel Orozco has led multicultural efforts at H/L Agency for the past 20 years. Born in Mexico City, she tells us her break-in story. Her perspective on how to target a variety of segments. And how H/L Agency has maintained client relationships for years longer than many of us have been alive. From Mexico City to the Bay Area, Maribel has learned a lot in her career. Take some time to hear her wisdom. If you connect with her and H/L Agency, yo...
Oct 03, 2023•52 min
Mark Barry is an assistant professor and program director of the Minerva Creative Portfolio Program at the University of Alabama. Minerva is the scrappy portfolio program from that football school in the Deep South. It's a two-year portfolio program that allows students to build a competitive creative portfolio while getting their undergraduate (BA) or graduate (MA) degree in Advertising at The University of Alabama. Mark runs it. So, we talk about Minerva and his advice for you on how to craft ...
Sep 28, 2023•42 min
Alyssa Meyers and Kelsey Sutton both write for Marketing Brew. This episode, I ask them about the current macro trends in advertising, their predictions and their overall assessment of the industry. Alyssa and Kelsey are people you want to follow. Their newsletter is perfect for aspiring marketers or seasoned vets. The Marketing Brew website should be on your bookmark bar! Links Marketing Brew: Here Alyssa's LinkedIn: Here Kelsey's LinkedIn: Here Connect with us: Here Win a Crowbar to break into...
Sep 26, 2023•39 min
This week, we learn from one of the best ad educators. To prove it, Oscar Chilabato was the recipient of the 2017 Distinguished Advertising Educator Award. Oscar Chilabato is an Advertising and Marketing Communications professor at Johnson and Wales University. He is a strategic communications specialist. Faculty advisor to the award-winning Johnson and Wales ADTEAM. Member of the National Education Executive Committee and National Advertising Review Board. Full of advice, this is a must-listen ...
Sep 21, 2023•55 min
Assemblage. That word might make you think of Legos or assembling your first IKEA futon in college. Not quite. Today, we are talking about brand assemblages. We are lucky enough to have Cooper Colvig and Emmanuel Probst, Global Lead of Brand Thought Leadership at Ipsos, break down the core concepts in Emmanuels new book Assemblage. In short they are the social and cultural attributes that form associations and meaning for brands, but you’ll have to listen in and dig into his book to go deeper. L...
Sep 19, 2023•40 min
Shareina Chandler is a copywriter at Wieden + Kennedy Portland. Before that, she was writing at Goodby Silverstein and Partners. Let alone that's a fantastic resume. But we dive into how she landed at those agencies in this episode. You will learn the persistence it takes to break into advertising. Including her journey at multiple failed start-ups, moving across the world for her career and making the tough decision to go to portfolio school. And I love how she opens up this episode; even thoug...
Sep 11, 2023•1 hr 8 min
He makes great ads. And he makes great mustard. Craig Allen is the Founder and Chief Creative Officer of creative agency CALLEN. Before establishing CALLEN, he spent nearly 10 years at Wieden + Kennedy, where he worked on various brands. He most notably led the Old Spice team responsible for the “Smell Like A Man, Man” campaign. Craig has won the industry’s most prestigious awards, including two Cannes Lion Grand Prix, Best In Show at The One Show, an ANDY Award, as well as two Black D&AD Pe...
Sep 05, 2023•44 min
How does a person with an economics degree and a master's in commerce break into strategy? Moreover, how does this very same person break into a historic creative advertising shop? Then work his way up to a strategy director at Mojo Supermarket and win a grand effie along the way? All good questions, which Nitin Dua answers this episode. Nitin breaks down his break-in. We talk portfolio school. MBAs. Strategy interviews. Taking on internships tactfully. And, a whole lot of life lessons and advic...
Aug 29, 2023•46 min
Culture. A topic marketers are always discussing. Strategists are asked for cultural insights, creatives are asked to disrupt cultures with mind blowing activations, but it can often be forgotten by the time a campaign makes its way into the world. Marcus Collins and Cooper Colvig break down culture, its vitality to successful work, and his new book For The Culture, where he goes into far greater depth. It's an incredible read that brings immediate value to any marketing or advertising work you ...
Aug 22, 2023•45 min
You should try Doug Gould's "Bullseye" method for your career search. Doug Gould is a fantastic advertising professor of practice at Boston University. He runs an intense but effective series of creative development classes at BU that works for his students. They break into advertising. They break into excellent agencies. His 30+ years of advertising experience and his passion for fostering the next gen of Creatives lend to his success. We have him on to share his insights to help you, and you w...
Aug 15, 2023•46 min
Walter T Geer III is about sending the elevator back down. He is an industry icon known for creating compelling mobile advertising experiences revitalizing how brands and advertisers connect with consumers through many digital platforms. He is the Chief Experience Design Officer at VMLY&R. His voice reaches and inspires the entire advertising and beyond, having interviewed notable individuals, including Pusha T, Randy Jackson, Lamar Odom, and Gary V. He speaks about how the advertising indus...
Aug 08, 2023•37 min
At some point, we all ask ourselves, why advertising? What does it say about us to be an advertiser or marketer? What do our jobs do to our souls? Every marketer may have a different reply to these questions, and some may even struggle to answer. Ben Purkert’s debut novel, The Men Can’t Be Saved, takes you on a wild journey to truly answer them. We were lucky enough to sit down with him and discuss these concepts, break down the inspiration behind the book, and explore how you can balance your o...
Aug 01, 2023•41 min
Here it is. Handpicked by Kellyn Blount (ECD at Preacher) herself, the Blue Crowbar award-winning campaign. The Blue Crowbar goes to the single best campaign submitted. Best in Show. We asked the nation of aspiring advertisers to develop a brand identity and creative marketing campaign that establishes Microsoft's BING as the undisputed pound-for-pound Champion for Generative AI in the minds of consumers. And this team did that so beautifully. They came up with "Mommy-to-Bing." The winning idea:...
Jul 31, 2023•55 min
To win USA Today's ADmeter, which takes the general population's vote for "who had the best Super Bowl commercial," is hard. To win it three years in a row is damn near impossible. To do that with an agency that is six years old. It is unbelievable. To do that with an agency with just around 100 people, well, is why we have on Megan Lally. Megan Lally is part owner and runs all things on the business side of Highdive Advertising. Based in Chicago, Illinois. Time to learn how to break into advert...
Jul 25, 2023•52 min
This week Mark Ritson and Cooper Colvig unravel some of the intricacies and pitfalls of marketing in the United States, as well as how we can keep our focus on the fundamentals. Mark’s message is clear. It’s time to get back to the basics and utilize all of the incredible marketing effectiveness work coming out with a grain of salt. Client situations and objectives vary, so use the work that makes sense, and tweak it as you go! Links Connect with Mark: Here Learn more about his Mini MBA: Here Co...
Jul 18, 2023•52 min
This week we have the co-founder and creative chief of the Detroit-based creative agency Lafayette American on. Toby Barlow recorded this episode from Lake Champlain, and you should listen to his advice to one day get his views. But back to advertising, he teaches us about his story and how you, too, can achieve success. Toby ran the Ford account at TBWA/Chiat Day and J. Walter Thompson Worldwide (JWT), where he stayed for ten years. He has received multiple awards, including a Gold Effie, Canne...
Jul 11, 2023•41 min
Victoria Clouse's story is exactly what you need to hear. Whether you're interning this summer, heading into your full-time job, or still figuring it out, this episode has information for you. Victoria is two years of experience in her advertising career as an account manager at the historic advertising agency, Fallon, based in Minneapolis. She details how she landed a mentor, kept up with her mentor, was patient with an internship and even negotiated her starting salary at her dream agency. She...
Jul 03, 2023•55 min
This week we have a combo episode. It tells the stories of two successful women in marketing, in two different roles within marketing, united by the same graduate degree. Emilie Vicchio is the Marketing and Brand Communication Director at Client Solutions Architect, a global professional services firm. And Shannon Obrecht is her own boss. She owns her design agency, where she has dedicated her career to brand architecture and design. What I love about this episode is the dichotomy between these ...
Jun 27, 2023•45 min
She was a skier for Italy's national team. Now she's creating advertising, working as an art director for DDB San Francisco. A few years and 6,000+ miles later, Beatrice did a lot in between to break into advertising. You will learn the importance of a strong personal brand narrative, understanding your vision and how trusting the process can help you break into advertising. Links Connect with Beatrice: here Connect with us: here Win a Crowbar and break into advertising: here --- Send in a voice...
Jun 20, 2023•44 min
Will a Master's degree help you break into advertising? Will it help you thrive in advertising long-term? What about portfolio school? Or what about an MBA? These are some of the questions Shachar Meron and Richard Pieczynski answer in this episode. I decided the Master's in Strategic Brand Communications was the perfect plan for my career. Shachar is the program's academic director, and Rich is a lecturer for the program. I also wrote a more in-depth blog on our website, but this episode will c...
Jun 12, 2023•59 min
Crispin Porter + Bogusky. Is back. Recently, Observatory and sister agencies MMI and Vitro merged under the Crispin banner to create an integrated creative powerhouse. Brendan Shields-Shimizu is the Chief Innovation Officer at Crispin Porter + Bogusky. We talk the new Crispin. We talk about meeting Morgan Freeman. LA Advertising. And branded entertainment. Links: Connect with Brendan: here Connect with us: here Win a Crowbar to break into advertising: here Paid Disclosure: Disclosure: This episo...
Jun 06, 2023•41 min
Rafa Donato was listed as Creative Person of The Year. He's the Chief Creative Officer of DAVID Miami. He would be a long-haul truck driver if he weren't making award-winning creative advertising in Miami. Regardless, he will help steer your career direction to a place of success and fame and great ads. He's done so for years while working on Burger King, Coca-Cola, Faber-Castell, Mondeléz, and Danone. Including the infamous Moldy Whopper. If you don't learn from Rafa, I don't know what else to ...
May 29, 2023•51 min
Ken Bates is a Copywriter at DDB Chicago. He's worked on brands like Miller Lite, Coors Light, Skittles and others. He wants to make ideas that are "stupid good" and make you feel something. We both share a passion for helping students break in and thrive in advertising. He's a walking librarian of the best ads, the best advertising professionals and advice for aspiring advertisers. Seriously, check out the link in the bio for just about every ad you need to read; he's pulled together resources ...
May 24, 2023•40 min
Jess Clifton is the Head of Brand and Marketing Advisory Media.Monks and Founder of FemalesFWD. Jess is an experienced executive leader who successfully navigates the complexity of modern marketing, brings order to chaos, and builds brands through culture and experiences. That's someone who we want to learn from! And learn you will do if you listen to this episode. You will learn how to break into advertising and lead creativity, and you may end up creating your own agency one day, like Jess, if...
May 23, 2023•39 min
Jay Towns broke into advertising one year ago. He is a Creative at DDB Chicago. He learned about advertising late in his senior year of college. Once he discovered advertising, he was able to break in only a few months. I will let him explain how he did it so fast in this economy. I learned a lot from Jay, and I know you will too. Links Connect with Jay: here Connect with us: here Win a Crowbar to break into advertising: here Check out our new website: here --- Send in a voice message: https://p...
May 16, 2023•42 min
Marketing science is punk… It’s anti-establishment.It challenges the stories marketers tell themselves and pursues the empirical truths of the craft.Byron Sharp and the Ehrenberg-Bass Institute champion this thinking.They carry the torch for evidence-based marketing and continue to make discoveries that push marketers to become more scientific and greater skeptics of the world around us.If you’re unfamiliar with Byron, he’s the Director and Leading Researcher of the Ehrenberg-Bass Institute, the...
May 09, 2023•54 min
Emery Barnes is a New York City-based Brand Marketer. He's a first-generation Liberian-American and Chicago native with an untiring passion to seed culture into brands—through music, sports, and art. At 27, Emery has produced campaigns for brands such as DoorDash, Michelob ULTRA, Samsung Global, Coca-Cola, P&G, Trolli, Fisher-Price, and United Airlines, and has worked at some of the largest and most recognizable creative agencies in the world, such as Leo Burnett, Wieden+Kennedy Portland &am...
May 02, 2023•50 min
Here it is. Handpicked by Greg Hahn himself, the Blue Crowbar award-winning campaign. The Blue Crowbar goes to the single best campaign submitted. Best in Show. We asked the nation of aspiring advertisers to fix the perception of Dasani Water. And this team did that so beautifully.They came up with "Tap Map." People love to call Dasani tap water, and they’re right — it is just tap water. But that’s a good thing. Because of outdated lead service lines, many people don’t have access to clean, qual...
May 01, 2023•50 min
