#169: Ken Bates, Copywriter at DDB

Ken Bates is a Copywriter at DDB Chicago. He's worked on brands like Miller Lite, Coors Light, Skittles and others. He wants to make ideas that are "stupid good" and make you feel something. We both share a passion for helping students break in and thrive in advertising. He's a walking librarian of the best ads, the best advertising professionals and advice for aspiring advertisers. Seriously, check out the link in the bio for just about every ad you need to read; he's pulled together resources from other outstanding professionals. He broke into advertising about two years ago and tells his story, what he would do differently and what he does not regret. Ken is officially in his groove - he came up with the "Beer Drops," an award-winning activation for Miller Lite, which we discuss in this episode. --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message