177: Mark Ritson, Founder and Professor of Mini MBA in Marketing

This week Mark Ritson and Cooper Colvig unravel some of the intricacies and pitfalls of marketing in the United States, as well as how we can keep our focus on the fundamentals. Mark’s message is clear. It’s time to get back to the basics and utilize all of the incredible marketing effectiveness work coming out with a grain of salt. Client situations and objectives vary, so use the work that makes sense, and tweak it as you go!  Links Connect with Mark: Here Learn more about his Mini MBA: Here Connect with us: Here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message