Becoming a most-wanted marketer is hard as it is, let alone building a most-wanted brand. Josh Ingram breaks down how you accomplish both. At his Strategic Consultancy Most Wanted Co, Josh and his team intersect brand, innovation, and performance to do just that, build brands that are most wanted. We discuss how finding your own formula is key and how there are more parallels between the recording studio and the board room than you’d think. Be sure to tune in and see what it means to be Most Wan...
Apr 25, 2023•53 min
Business Insider named Gerry Graf "The Most Creative Man in Advertising," Newsweek called him one of the "New Don Drapers." Gerry gets transparent with how long things took him to achieve his accumulated success. Let's just say he's won every award in advertising. I don't have all day here. He details the process he went through to get his first job and then how we can all expedite that process today. He details his process and how long it took him to land his first great spot. Then tells us how...
Apr 18, 2023•48 min
Sometimes all it takes is a few Tweets to get noticed. Robyn Frost worked incredibly hard on her portfolio and developing her craft. Today, she is an art director with a thing for words. She is currently haunting the halls of Pereira O’Dell San Francisco. She tells us her story and advice, including how she moved to Chicago from London to make ads and how a Tweet sparked it all. Links: Connect with Robyn: here Connect with us: here Win a Crowbar to break into advertising: here --- Send in a voic...
Apr 11, 2023•45 min
"Gettin' things done and makin' a difference." That is what Professor Scott Hamula is all about. He is a Professor and Chair of Strategic Communications at Ithaca College. Over the past 24 years of teaching, he has earned the AAF's distinguished educator award (the MVP of ad ed) and a 1st place finish at the National Student Advertising Competition. It's worth noting Ithaca College has less than 7,000 students. Impressive. Links Connect with him: here Connect with us: here Win a crowbar to break...
Apr 06, 2023•45 min
A podcast host way better than us. Colin Daniels is a digital editor at Adweek and the Host of the Young Influentials Podcast. He is someone that will make you feel welcome and laugh and will teach you a whole lot. He is wise beyond his years, or maybe that's just his elite skincare which he hints at on this show. From influencers to C-suite executives, Daniel sits down with some of the most influential media, tech, and marketing voices creating real change in their fields. He is a perfect guest...
Apr 04, 2023•39 min
Join us as we interview top advertising lecturers and professors, sharing their tips and insights on building a successful career in advertising. This week, we have a special guest: Ed Russell, a 25-year veteran in the advertising business and professor at Syracuse University. Ed has worked on nearly every product category in every global market and has even written Leo Burnett's international training program, "LeoSmarts." In this episode, we'll cover everything you need to know about portfolio...
Mar 30, 2023•41 min
Effectiveness & Inspiration. The currency of every brand manager, strategist, and strategically minded creative. This week we are lucky enough to be joined by James Hurman, Graduate of Strategic Planning, Entrepreneur, Author, Founder/Co-founder of Previously Unavailable, Tracksuit, AF Drinks, Toothcrush, and Champion of Marketing Effectiveness. If all his accolades don’t say enough, you’ll have to tune in as he maps out the intricacies between above-the-line and below-the-line strategy, bre...
Mar 28, 2023•59 min
Class is in session. Professor John H. Murphy is an Emeritus Professor of Advertising at the University of Texas at Austin. John is the 2021 recipient of the Distinguished Advertising Educator Award. He has over 40 years of teaching experience at The University of Texas at Austin, where he has inspired a generation of advertisers and mentored many notable leaders in the industry. In this must-hear episode, John shares his seven crucial pieces of advice for every advertiser and marketer, no matte...
Mar 24, 2023•40 min
Jeff Sweat makes advertising agencies famous. Jeff Sweat is the founder of Sweat + Co, a PR consultancy focused on advertising. As an ex-journalist, content marketing pioneer, two-time novelist, and agency PR veteran, Jeff has learned it's not enough to tell a story—you have to create a story worth telling. He teaches us all about the communications, PR and marketing arms at every agency, how to break into it, and how to thrive in it. Links Connect with Jeff: here Connect with us: here Win a Cro...
Mar 21, 2023•46 min
Learn from Dr. Jason P Chambers, Associate Dean for Diversity, Equity, and Inclusion and Associate Professor of Advertising at the University of Illinois at Urbana Champaign. In this episode, Dr. Chambers shares his insights on the importance of diversity in the university system, within the college of media at UIUC, and in today's advertising industry. As an expert in advertising history, Dr. Chambers offers a unique perspective on how the industry has evolved and how we can all work towards cr...
Mar 16, 2023•41 min
The VP of Creative at Pinterest. Xanthe Wells leads all creative, concepting, design, experiential, writing and content for Pinterest advertising. Previously, Xanthe was Senior Director & Global Executive Creative Director for Google Devices & Services. At Google, she won a Grand Prix in Cannes for Real Tone on Google Pixel while leading agency partnerships with Wieden + Kennedy, Swift, GUT, Droga5, 72andSunny in addition to overseeing the Google Devices & Services Creative Team. Xan...
Mar 14, 2023•48 min
Looking to make your mark in the advertising industry? Today's episode of ADjunct is a must-listen. We're joined by Jay Waters, senior instructor and advisor for the University of Alabama's top-ranked student-run advertising agency, who shares his valuable insights on how to succeed in the business. From building a standout portfolio to networking and staying up to date on industry trends. Roll Tide. Links: Connect with Jay: here Connect with us: here Win a Crowbar and break into advertising: he...
Mar 10, 2023•32 min
Gianna Prudente is all about Keeping the Balance. Specifically, how Gen Z can keep the balance with work and life and everything in between. As an Associate News Editor at LinkedIn, she helps young professionals (like you) navigate the changing world of work with her newsletter and content. With over 42 newsletters released, she shares what she has learned from her work experience and the hundreds of conversations she's had with other recent grads who broke into their careers. Whether you want t...
Mar 07, 2023•40 min
From the mailroom to head of account. Tim Hendrick has 22 years of teaching experience as a San Jose State University advertising professor. He also has two decades of advertising experience working at both agencies and on the brand side. I think he might have one or two things you might be able to learn from and apply to your advertising break-in journey. We talk about pursuing a master's, portfolio development and some other useful tricks you can apply today. Links Connect with Tim: here Conne...
Mar 03, 2023•38 min
Cooper Colvig hosts this week's Breaking and Entering episode. This week he interviews Harsha Gangadharbatla, Professor of Advertising and Faculty Director in the Office of Faculty Affairs Harsha has an incredible way of inspiring his students to jump head-first into marketing and advertising. Cooper was one of them. While building the foundational critical thinking skills needed to be successful in advertising, Harsha pushes his students to find success in all aspects of life. He is a mentor to...
Mar 02, 2023•51 min
We have the boss of FCB on the show. Tyler Turnbull is the Global CEO of FCB. It took him only eight years to become a CEO in this business, starting as an intern. Now he's the Global CEO. Not too Shabby. Tyler talks with us about FCB at the international level, explaining his vision for growth, and we get granular on how to break into an FCB agency locally. Hear his advice on how to rise the ranks or define your own creative success in advertising. Links Connect with Tyler: here Connect with us...
Feb 28, 2023•44 min
The CMO of Saatchi & Saatchi, everyone. Nicole Souza is growing the historically creative and constantly innovative Saatchi & Saatchi agency brand. She's kind of a big deal, and that's okay. She's able to speak our language and tells us the basics of the new business process, how she approaches it at her agency and, of course, how you can break into new business. And the rest of advertising as a career. This is a fantastic conversation for all aspiring advertisers and an excellent remind...
Feb 23, 2023•38 min
Jason LaFlore will help you break into advertising. From grocery store manager to creating Super Bowl Ads, we discuss Jason's career and advice. We learn that the world of advertising is smaller than you would expect. We learn how portfolio school was the right route for Jason. We learn about the big Chicago advertising agencies and the importance of putting your perspective in your portfolio. Give his episode a listen! We can even help you connect with him. Links Connect with Jason: here Connec...
Feb 21, 2023•44 min
Tune in to this week's episode of ADjunct for a conversation with Professor Jay Newell. With over 20 years of experience in the industry, including work in network journalism, advertising, and media management, Jay shares his career journey and innovative teaching methods. We also discuss his meeting with THE Mr. Rodgers, the strengths of Gen Z, and his advice for advertising students. Links Connect with Jay: here Connect with us: here Win a Crowbar and break into advertising: here --- Send in a...
Feb 16, 2023•45 min
Campaign Magazine strives to help beginning advertising talent. And Alison Weissbrot is leading the charge. As US Editor at Campaign, the largest global advertising trade publication, she covers ad agencies, media, ad tech/mar tech and commercial creativity. But, we also dive into some programs designed to help beginning talent break in and thrive in advertising. You won't want to miss this one. Links Connect with her: here Connect with us: here Win a Crowbar Award to break into advertising: her...
Feb 14, 2023•35 min
"Brand Patriotism" He defines this position as "an unflagging belief in, and defense of, the value, power and meaning of a brand." Marshall Goldman preaches this to his students. He is a professional advertising lecturer at Depaul University in Chicago. Marshall Goldman has been an international executive creative director and an eminent copywriter who worked at Leo Burnett in the U.S. and throughout Europe, Africa and the Middle East for over twenty years. Also, he's an unbelievably captivating...
Feb 10, 2023•48 min
Welcome to ADjunct, where we interview the top advertising lecturers and professors across the country to lend some knowledge to your ear. This week you will learn from Shannon Bichard, Associate Professor at Texas Tech University and Chairperson for their Advertising & Brand Strategy department. She is very passionate about teaching and mentoring students. At the undergraduate level, she often teaches advertising media planning, advertising campaigns, and the ad pitch course. In addition, s...
Feb 09, 2023•35 min
He's the advertising agency expert. Brian Bonilla is Ad Age's agency reporter. So he knows which shops are hot. And which shops are not. If you listen in, you will learn some tips and tricks to break in and thrive in a creative advertising agency, which we love. *** Links: Follow him on Twitter: here Connect with him on LinkedIn: here Check out Ad Age's Small Agency Awards: here Check out Ad Age's Best Places to Work: here Win a Crowbar Award to break into advertising: Enter here --- Send in a v...
Feb 07, 2023•46 min
Leo Burnett was also a pig farmer. We know this is true because Dave Koranda tells us how he met Leo in this episode when he was ten years old. Some of that Leo luck rubbed off on Dave because he's been instrumental in the advertising industry ever since. Dave is a Professor of Practice Emeritus at the University of Oregon. He explains the basics of breaking into advertising and the importance of curiosity for all marketers. *** Connect with Dave: Here Connect with us: Here Win a Crowbar Award, ...
Feb 03, 2023•37 min
Not many people care as much as Mark Jenson. Mark is an advertising Lecturer at the U of MN Hubbard School of Journalism and Mass Communication. Of 150+ interviews, he is one of the nicest guests I've had on. He will teach you whether or not you should pursue a Master's degree, portfolio development tips and some networking fundamentals in this episode. Oh yeah, he's extremely well-connected and wants to help you get a job, too, so he's worth the listen and connection! Connect with Mark: https:/...
Feb 02, 2023•39 min
The Boss of Adweek. Ann Marinovich is the Chief Content Officer of Adweek. It's the publication that we all know and love. It's there with us for the best of times and the worst of (ad) times. She leads the company's content strategy and capabilities across all content formats, including editorial, events, branded content, social, podcasts, video and community engagement. Ann takes time to tell us about herself, Adweek, the industry and, of course, how we can break and thrive in the world of mar...
Jan 31, 2023•31 min
Mark Allen is one of the top advertising educators in the United States. Mark joined the Temerlin Advertising Institute at Southern Methodist University in 2003 to help start and build a new creative program for aspiring art directors, designers and copywriters in Dallas. Since then, work produced by his students has been recognized by the advertising industry's most respected venues: the American Advertising Federation, The One Club for Creativity, Lürzer's Archive, Adweek and Communication Art...
Jan 27, 2023•38 min
She won Texas State University President's Award for Teaching Excellence in 2017. It is our mission to interview the best advertising professors across the country. This week we speak with Jenny Buschhorn, Associate Professor of Advertising at Texas State University. She's one of the best because she has amazing industry experience and prepares her students on how to get jobs they love. And she can help you too. The Crowbar Awards: www.crowbarawards.com Our LinkedIn: https://www.linkedin.com/com...
Jan 27, 2023•38 min
Brand Strategy at Microsoft. That's not an advertising agency. After double-checking, we can confirm that Microsoft is not an advertising agency, but we can confirm Christina Adranly loves her new role there as a brand strategist. It's the age-old discussion of client-side vs. agency side, and we are grateful for Christina's perspective on the topic. After a recent switch from the agency side, Christina's advice is incredibly insightful for all marketers. Connect with her: https://www.linkedin.c...
Jan 24, 2023•40 min
You have a lot in common with cereal boxes at the grocery store. Bill Schwab, a Professor of Practice at IU and a creative director with over 25 years of experience, is our next guest. Schwab has worked on brands like GE, BMW, and McDonald's and has received recognition from Adweek, AdAge, and the One Show. Tune in to hear about his career journey and valuable lessons for aspiring advertisers. And learn how you have a lot in common with cereal boxes. Check out our Crowbar Awards here: https://ww...
Jan 19, 2023•37 min
