How can the JTBD framework help with customer development and product positioning? In this episode, we talk to Aggelos Mouzakitis, a retention-focused B2B SaaS head of growth. You'll learn about the main metric that proves product-market fit, how they used customer segmentation in the process, how to improve your JTBD interviews, and more. Visit our website for the detailed episode recap with key learnings. headofgrowth.io — Aggelos’ consultancy Whereby — the case study we’re talking about What ...
Feb 17, 2023•52 min•Season 6Ep. 7
How do SaaS metrics evolve throughout the company life cycle? In this episode, we talk to Sid Jain, senior research analyst at ChartMogul. You'll learn about the two overarching categories of metrics, what high and low frequency metrics are, why you should use segmentation and cohorts when analyzing data, and more. Visit our website for the detailed episode recap with key learnings. ChartMogul – Sid’s place of work GitLab KPI Jamin Ball SaaS Metrics that matter to Investors The SaaS Metrics that...
Feb 03, 2023•37 min•Season 6Ep. 6
What processes are involved in activating your data? In this episode, we talk to David Sepulveda, Head of Data at Kumospace. You'll learn why data analysts need to work closely with research and product teams, how to distinguish correlation from causation, how much data you need to track, and more. Visit our website for the detailed episode recap with key learnings. Kumospace – David’s place of work dbt logic The cupcake approach by Intercom Towards Data Science SF Python Follow David on LinkedI...
Jan 20, 2023•33 min•Season 6Ep. 5
How can you approach SEO in a more creative manner? In this episode, we talk to Monica Lent, founder of Affilimate. You'll learn about the challenges of SEO in the SaaS space, the importance of link building, how you can go beyond classic articles, how to cut costs on content, and more. Visit our website for the detailed episode recap with key learnings. Affilimate – Monica’s SaaS Sanity – Affilimate’s CMS of choice SEO for B2B SaaS with Pawel Grabowski Follow Monica on Twitter Check out Monica’...
Jan 06, 2023•46 min•Season 6Ep. 4
How do you measure the ROI of your emails? In this episode, we talk to Claudiu Murariu, co-founder and CEO of InnerTrends. You'll learn about the role email plays in a product, how to track the impact of your email, two types of impact from sending a message, and more. Visit our website for the detailed episode recap with key learnings. InnerTrends – Claudiu’s SaaS The Big User Onboarding Roundtable The One Metric for User Onboarding Tuple – a tool by Ben Orenstein How to Save Money on High Volu...
Nov 25, 2022•47 min•Season 6Ep. 3
How can SaaS marketers benefit from content curation? In this episode, we talk to Jonathan Gandolf, founder and CEO of The Juice. You'll learn how to curate your content lineup manually, why content distribution is important, and more. Visit our website for the detailed episode recap with key learnings. The Juice – Jonathan’s content curation platform for B2B professionals BDTP S5E2: Building Two-sided Marketplaces with John Doherty UI Breakfast Episode 175 with Dru Riley SparkToro – a tool by R...
Nov 11, 2022•38 min•Season 6Ep. 2
Can we, mere mortals of email marketing, influence email deliverability? In this episode, we talk to Lauren Meyer, chief marketing officer at SocketLabs. You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more. Visit our website for the detailed episode recap with key learnings. SocketLabs – Lauren’s place of work Patrick McKenzie’s Twitter thread about self-hosting emails...
Oct 28, 2022•39 min•Season 6Ep. 1
When is the right time to think about your email strategy? In this episode, we talk to Samar Owais, email strategist and founder of Emails Done Right. You'll learn about the extended onboarding flows, how to increase conversions from your mailing list, how to do discounts for SaaS the right way, and more. Visit our website for the detailed episode recap with key learnings. Emails Done Right Joanna Wiebe – founder of Copyhackers Val Geisler – an email strategist and educator Join Samar’s list to ...
Oct 17, 2022•34 min•Season 5Ep. 10
What does it mean to run a product-led organization? In this episode, we talk to Todd Olson, co-founder and CEO of Pendo. You'll learn about the three pillars of product-led growth, the sales process for a highly technical product, the benefits of having a free plan, and more. Visit our website for the detailed episode recap with key learnings. Pendo – Todd’s SaaS Measuring and Managing Performance in Organizations – a book by Robert Austin Mailchimp , Datadog – SaaS companies with freemium plan...
Sep 30, 2022•41 min•Season 5Ep. 9
Why do SaaS founders have a unique advantage at doing sales? In this episode, we talk to Josh Ho, founder and CEO of Referral Rock. You'll learn why you should lean into your founder superpowers, how to choose the right CRM, what to ask during a discovery call, and more. Visit our website for the detailed episode recap with key learnings. Referral Rock – Josh’s product Streak – a simple CRM tool HubSpot – a popular CRM tool Steli Efti – a thought leader in sales, CEO of Close The Sales Accelerat...
Sep 16, 2022•43 min•Season 5Ep. 8
How do you leverage monetization for growth? In this episode, we talk to John Kotowski, founder and CEO of Buyerson, Inc. You'll learn about the importance of identifying your buyer persona, the three growth tactics through monetization, who should own the pricing problem, and more. Visit our website for the detailed episode recap with key learnings. Buyerson, Inc. — John’s consultancy SaaS Monetization: The Secret Weapon for Growth How to Write a Pricing Update Email: 14 Examples from Real SaaS...
Sep 02, 2022•43 min•Season 5Ep. 7
Can your roadmap be better than a traditional timeline? In this episode, we talk to Janna Bastow, co-founder of ProdPad. You'll learn why product teams are moving away from time-based roadmaps, how this framework allows flexibility, and why it’s okay to apply only some parts of a methodology based on your situation. Visit our website for the detailed episode recap with key learnings. ProdPad – Janna’s product Simon Cast – Janna’s co-founder at ProdPad and Mind the Product Shape Up – a book by Ry...
Aug 19, 2022•40 min•Season 5Ep. 6
How do you find that elusive product-market fit? In this episode, we talk to Andrew Reifman, co-founder and chief product officer at Makeswift. You'll learn why you need to get your product out there as early as possible, how to follow your gut feel in finding the fit, why you should focus on your core product, and more. Visit our website for the detailed episode recap with key learnings. Makeswift – Andrew's product Alan Pledger – co-founder and CEO of Makeswift Guillermo Rauch – one of Makeswi...
Jul 18, 2022•33 min•Season 5Ep. 5
How do you conduct a survey-based research project? In this episode, we talk to Becky Lawlor, founder of Sparkifico. You'll learn about the benefits of doing research content, how to identify the angle for your research, what to include when identifying your audience, tools that you can use for conducting the survey, and more. Visit our website for the detailed episode recap with key learnings. Sparkifico – Becky’s research and content agency Michele Linn – co-founder and chief strategy officer ...
Jul 01, 2022•45 min•Season 5Ep. 4
How do we make the most of our data in Google Analytics? It’s free and extremely powerful, but also intimidating. In this episode, we talk to Julian Juenemann, founder of MeasureSchool and a Google Analytics expert. You'll learn how Google Analytics has evolved over the years, the benefits of organizing your data, tips when using Google's entire suite of data tools, and more. Visit our website for the detailed episode recap with key learnings. MeasureSchool — Julian’s membership company Mixpanel...
Jun 22, 2022•38 min•Season 5Ep. 3
What are the unique challenges in building two-sided marketplaces? In this episode, we talk to John Doherty, a serial entrepreneur and founder of Credo and EditorNinja. You'll learn why you should first focus on the supplier side, how to reduce friction for all parties, tips for scaling marketplaces, and more. Visit our website for the detailed episode recap with key learnings. Credo — John’s product, a marketplace for agencies EditorNinja — John’s new company How to Edit Content with Kieran Tie...
Jun 04, 2022•52 min•Season 5Ep. 2
Marketing attribution remains the biggest “black box” for SaaS people. What’s the right way to think about it? In this episode, we talk to Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more. Visit our website for the detailed episode recap with key learnings. Dreamdata — Steffen’s product Trustpilot — a popular review platform B2B go-to-marke...
May 24, 2022•38 min•Season 5Ep. 1
Where shall SaaS companies direct their SEO efforts? In this episode, we talk to Pawel Grabowski, SEO strategist and founder of Smashing Copy. You'll learn why SEO strategy and content strategy are interchangeable in the context of SaaS, how to approach keyword research, practical tips for improving your content, and more. Visit our website for the detailed episode recap with key learnings. Smashing Copy — Pawel’s SEO-focused Content Agency for SaaS Link Building Strategy with Alan Silvestri Fol...
May 06, 2022•43 min•Season 4Ep. 10
Does link building have to be haphazard, or can there be a more systemic approach? In this episode we talk to Alan Silvestri, founder of Growth Gorilla and expert in link building. You'll learn how to keep up with your SEO competitors, how to estimate the quantity and types of links you will need, strategies for link building outreach, tools of the trade, and more. Visit our website for the detailed episode recap with key learnings. Growth Gorilla — Alan’s company Ahrefs , Majestic SEO — tools f...
Apr 22, 2022•43 min•Season 4Ep. 9
How can copy work alongside design to increase SaaS website conversions? In this episode, we talk to Chris Silvestri, copywriter, designer, and founder of Conversion Alchemy. You'll learn the strategies to increase conversions on landing pages and blog posts, the power of heatmaps and usability testing, resources for further CRO learning, and more. Visit our website for the detailed episode recap with key learnings. Conversion Alchemy — Chris’s copywriting and design business Quinn Zeda — founde...
Apr 08, 2022•33 min•Season 4Ep. 8
What are the marketing benefits of sharing your progress in public? Are there any drawbacks? In this episode, we talk to Noah Bragg, founder of Potion. You'll learn about the benefits of building in public, practical tips for producing video content, strategies for posting on social media, and more. Visit our website for the detailed episode recap with key learnings. Potion — Noah’s product Notion — a popular knowledge management tool Justin Jackson of Transistor and Megamaker , Damien Chen of T...
Feb 25, 2022•37 min•Season 4Ep. 7
Is copy more important than design for our SaaS businesses? In this episode, we talk to Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more. Visit our website for the detailed episode recap with key learnings. ekaterinahoward.com — Ekaterina’s consulting website Finding the Right Message — a book by Jennifer H...
Feb 12, 2022•28 min•Season 4Ep. 6
What can we do to create impactful content for our SaaS? In this episode, we talk to Nicole Kow, a B2B marketing consultant and content strategist. You'll learn how to avoid a common content strategy pitfall for many companies, tips for content research, resources for improving writing, and more. Visit our website for the detailed episode recap with key learnings. nicolekow.com — Nicole’s consultancy CodeSubmit , TrekkSoft — some of Nicole’s clients Reddit , Quora — great locations for research ...
Jan 28, 2022•22 min•Season 4Ep. 5
How can we edit our content better? Can editing make a difference? In this episode, we talk to Kieran Tie, founder of Chatty, the editorial service. You'll learn the different types of editing, negative writing habits to avoid, how to make niche technical content more appealing, and more. Visit our website for the detailed episode recap with key learnings. Chatty.so — Kieran’s editorial service Grammarly , Writer.com — proofreading tools Google Docs , Quip — collaborative word processing tools F...
Jan 17, 2022•42 min•Season 4Ep. 4
Can you position your SaaS in a 90-minute call? In this episode, we talk to Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more. Visit our website for the detailed episode recap with key learnings. Powered by Search — Marc’s place of work Obviously Awesome — a book by April Dunford How We Used April Dunford’s 10-Step Method ...
Jan 03, 2022•47 min•Season 4Ep. 3
What are the best practices for producing technical content? In this episode we talk to Karl Hughes, founder of Draft.dev. You'll learn how to scale content for different goals, the editorial process he follows at his agency, tips for content promotion, and more. Visit our website for the detailed episode recap with key learnings. Cassidy’s Twitch channel Draft.dev — Karl’s agency BuzzSumo — tool for evaluating content reach Ahrefs — popular suite of SEO tools Building a Scalable E-Commerce Data...
Dec 17, 2021•47 min•Season 4Ep. 2
Need a crash course on how to approach live streaming? In this episode, we talk to Cassidy "Cassidoo" Williams, developer and content creator. You'll learn what equipment and tools Cassidy uses for streaming, tips on how to get started, different approaches to handling the live chat, and more. Visit our website for the detailed episode recap with key learnings. Cassidy’s Twitch channel Learn with Jason — a live learning site for developers Twitch , YouTube — popular streaming platforms OBS , Str...
Dec 03, 2021•41 min•Season 4Ep. 1
What’s the best way to teach people email marketing automation? In this episode, we talk to Chris L. Davis, marketing automation consultant and founder of Automation Bridge. You'll learn how Chris gained his expertise, the steps in his mentorship and training model, the importance of mapping before automating, and more. Visit our website for the detailed episode recap with key learnings. Automation Bridge — Chris’s company Leadpages , ActiveCampaign — Chris’s previous places of work Six Sigma — ...
Nov 19, 2021•28 min•Season 3Ep. 10
What does a go-to-market strategy look like for an early-stage B2B SaaS? What resources exist for marketers driving these strategies? In this episode, we talk to Lucy Heskins, an early-stage startup marketing advisor at Oh, blimey. You'll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction channels, content marketing tips, and more. Visit our website for the detailed episode recap with key learnings. Oh, blimey . — Lucy’s consulting compa...
Nov 05, 2021•42 min•Season 3Ep. 9
What tasks are worth automating in our businesses? What tools shall we use? In this episode, we talk to Jimmy Rose, founder of Content Snare. You’ll learn several automation ideas that can improve business processes, the differences between popular automation platforms, how to automate content and document collection from clients, and more. Visit our website for the detailed episode recap with key learnings. Content Snare — Jimmy’s SaaS product Zapier , Integromat , IFTTT — popular automation to...
Oct 22, 2021•37 min•Season 3Ep. 8
