Founder-led Sales with Josh Ho

Why do SaaS founders have a unique advantage at doing sales? In this episode, we talk to Josh Ho, founder and CEO of Referral Rock. You'll learn why you should lean into your founder superpowers, how to choose the right CRM, what to ask during a discovery call, and more.

Visit our website for the detailed episode recap with key learnings.

• Referral Rock – Josh’s product
• Streak – a simple CRM tool
• HubSpot – a popular CRM tool
• Steli Efti – a thought leader in sales, CEO of Close
• The Sales Acceleration Formula – a book by Mark Roberge
• Searching for SaaS Podcast
• Marketing Retro Podcast
• Follow Josh on Twitter

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This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.